Summary: Awaken the soul of the mech and enjoy the Pepsi Tournament!
When the daily baked noodles are wrapped with fresh ingredients, Subway's sandwiches have become a distinctive fresh and healthy representative of chain catering brands, and in the face of the ever-changing catering market, Subway is committed to keeping pace with the times. In order to be close to the domestic market, Subway also continues to understand the tastes and preferences of young people, even their love and interest. Recently, Subway has continuously exported its youthful attitude on various social platforms, becoming a brand that focuses on freshness, that is, allowing young people to keep their brand fresh. This time, Subway is in the company of young people, so that the fresh and healthy attitude of life is constantly injected into the hearts of every young person!
Recently, Subway has joined forces with NetEase Games Motorized Urban Alpha and PepsiCo, so that young consumers can continue to replenish their energy in addition to games, eat a fresh sandwich when they are tired, and combine fun with eating and drinking. Play online and offline, Subway this time to do something new with young people!
Customized food truck surprise Login game to send players high-energy supplies
From August 12th to September 9th, Subway Summer Fresh Package is on sale, and you can get a game custom postcard by purchasing the package, scratch off the back coating, and have a chance to get the Mobile City Surprise Package! The package includes Subway Custom Skins, Limited Spray Painting, and more.
In addition, Subway & Pepsi Food Truck launched the game online, and also sent a meet and greet gift to the players of the motorized urban alpha! In Candy House mode, log in to the game to complete missions, and players will have the opportunity to receive gifts such as linkage custom mechs and skateboard skins.
In the game's "Winner is King" mode, there is also a chance to trigger the linkage limited edition candy house mode. Punch in the custom food truck, fresh and delicious Subway, will bring high-energy supplies to all players!
Live-action replica game scene Popular COSER pop-up shop punch card
As a brand that always pays attention to "new" things, Subway's offline Guangzhou Deepin Pop-up Store restores the game scene of NetEase Game Mobile Urban Alpha, creating a large-scale immersive game feast for the majority of young people. Pop-up stores also have popular COSER infestation, attracting many consumers to punch in and interact.
Co-brand pop-up shop
In addition to pop-up stores, the 9 Subway joint theme stores across the country have also attracted many consumers to stop and punch in and play with young people at close range.
Subway Co-brand Theme Store (subject to actual results)
Sands Prawn Theme Song Magic Strikes The World of Young People
In the same period of cross-border, in order to better impress young people, Subway started from the attributes of "freshness" and "cool eating" of the new Sands prawn series, and used a magical theme song to speak out for diversified young people: "Just like the Sands prawn sandwich, young people must dare to show off all kinds of noodles." ”
Character posters
The lyrics are simple and easy to remember, the melody is magical, and it is accompanied by fun and easy-to-learn dance moves. As soon as you listen to the Subway Sands prawn-themed dance song, play with young people in a way that is closer to them.
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The brand cross-border marketing cooperation between Subway and NetEase Mobile City Alpha and PepsiCo integrates each other's superior resources, leverages the young consumer market, unlocks the new cross-border play of the brand, and realizes the multi-faceted content integration of online and offline.
In the future, no matter how the consumer marketing scene changes, what remains unchanged is the search for "freshness" by the Subway brand, not forgetting the original intention, seeking unchanged in the change, subway on this road of continuous rejuvenation of brand vitality, the future can be expected.