On November 4th, at the 2021 annual award ceremony hosted by the Golden Net Awards, Huatie Media and PepsiCo selected the case - PepsiCo "china new year", which won the Bronze Award for Scene Marketing of the 13th Golden Net Awards. It once again highlights the innovative ability of Huatie Media and the scene value of high-speed rail media.
Awards Golden Net Award originated from the Internet Society of China, founded in 2009, under the marketing cases, brands, people, enterprises four major categories of awards, continue to output new digital marketing views, pay attention to new marketing, new consumption, new platforms, explore emerging forces, is a digital marketing, digital business in the field of great influence and gold awards.
China's business in 2021 is a year of new consumption, and it is also a year for new brands to overtake in curves. This year, the w.awards golden net award collected nearly 2,000 excellent cases from the Internet and various media platforms, agencies and marketing companies, brand owners, etc., from which to dig out the excellent new marketing paradigm that best represents the innovative spirit of digital marketing, and provide new ideas for the industry to grow!
Appreciation of award-winning cases
Open Pepsi and bring the music home
Over the years, PepsiCo has been deeply cultivating the brand's "happy" gene and attaching importance to reaching the most direct communication with consumers.
As the Spring Festival of 2021 approaches, PepsiCo (China) Co., Ltd. and Huatie Media jointly created the "Bring The Music Home" high-speed rail title train, with high-tension brand elements boarding China's high-speed rail, breaking into the full path of active consumer travel, creating a more diversified value proposition for the brand, passing on the core of the Pepsi Cool spirit, and making consumers more intuitively aware that the brand is being renewed. The brand image of youth fashion is closer to the consumer population, and PepsiCo also takes this opportunity to send the most sincere holiday wishes to everyone.
High-speed rail scene, deep ploughing brand IP
PepsiCo took the high-speed rail holiday travel scene, the iconic blue and red brand color with the Chinese Year of the Rat zodiac image, the "bring the music home" successfully built into the Chinese New Year popular IP, through the headlines, table stickers, posters, brand canopy and other high-speed rail train media in various forms of force, divergent brand charm, to create an immersive panoramic experience of the brand, deeply cultivate the brand IP, ignite consumer enthusiasm, and add explosive points to the temperature marketing of PepsiCo.
In-transit marketing to stimulate sales conversions
As a close partner of PepsiCo, Huatie Media has continued to innovate and lead the development of the transportation media industry for 26 years, from communication to experience, from advertising to sales, based on the layout of the country's golden media resources, pioneering the new model of integrated marketing such as interactive marketing and on-board sales, and comprehensively opening up the brand marketing link. This time, Huatie Media made an innovative breakthrough and creatively customized high-speed rail naming train for PepsiCo, creating a Pepsi "Take Lele Home" ultimate experience capsule with a shocking visual experience, forming a complete marketing closed loop during the journey, shortening the consumer reflection arc, improving conversion efficiency, and detonating the Spring Festival atmosphere.
In addition, on the train, PepsiCo also delivers products to consumers through interaction, rapidly improving product strength, which in turn triggers spontaneous secondary communication among consumers and builds a good reputation ecosystem for brands & new products.
As the construction of China's high-speed railway continues to accelerate, the important marketing value of high-speed rail media has become more and more prominent, and Huatie Media will continue to tap the deep value of large transportation media, broaden innovative marketing channels, work with advertisers to create more excellent brand cases, and continue to interpret the essence of advertising with practical practice.
This article originated from the Financial Circle Network