New Hainan client, Nanhai Network, Nanguo Metropolis Daily January 26 news (reporter Wu Xing) 2020 Hainan e-commerce live broadcast carnival is in full swing, more than 50 Hainan local Internet celebrities to help the carnival, through more than 180 live broadcasts, have played "call" for the hometown good things platform, to the national netizens to bring affordable, quality live broadcast feast. In order to promote the development of Hainan Live Broadcast's public welfare and agricultural assistance and help rural revitalization, on January 25, 2020, the 2020 Hainan E-commerce Live Carnival series of activities - Internet celebrities went to the grassroots level to carry out smoothly, 5 local Internet celebrities through field visits, close understanding of Hainan agricultural products, caring enterprises and deep excavation of the story behind rural revitalization, for the hometown of the featured products to promote endorsement.
Wenchang chicken, as the first of the four famous dishes in Hainan, is famous at home and abroad for its thin skin, tender flesh, tender bones, fat but not greasy, and long aftertaste. So what does a Wenchang chicken go through before it walks to the table? On January 25, internet celebrities went to Hainan Chuanwei Wenchang Chicken Industry Co., Ltd. for grassroots activities.
The internet celebrity "Qiqi" asked the person in charge of the chicken coop about the growth of Wenchang chickens.
At about 10:00 a.m. on the 25th, five local Internet celebrities from Hainan, namely "Huahua", "Qiqi", "Duoma", "Orange" and "Maiyi", came to the breeding chicken coop in Baoluo Town, Wenchang City, Hainan Province. The anchors went into the chicken coop, fed the chickens, and experienced the process of catching chickens. The internet celebrity "Seven Seven" recorded a short video on the spot and introduced the chicken coop situation and the breeding method and standard of Wenchang chicken to netizens; the internet celebrity "Duo Ma" fed the chicken on the spot and grabbed a chicken to introduce the cooking method of the chicken to the netizens.
Internet celebrity "orange" showed netizens a Wenchang chicken with a strong chest and a fat tail.
Wenchang chicken is not only delicious, but also "rich chicken".
At the scene, the Internet celebrities also learned from local farmers about the scale of breeding and the annual income. It is reported that there are 4 chicken coops here, a total of 14,000 Wenchang chickens, which are released twice a year, which can bring 1.36 million yuan of net income to local farmers.
Then the Internet celebrities came to the Wenchang Chicken Breeding Farm of Hainan Chuanwei Wenchang Chicken Industry Co., Ltd. to visit, in the workshop where the seedlings were issued, a basket of chickens chirped non-stop, the workers selected seedlings in another operation room, taomiao, after multiple links, healthy chicken seedlings will be raised as the next batch of Wenchang chickens, until they reach the standard of the barn, to the consumer's table.
Internet celebrities visited the Wenchang chicken processing and packaging workshop.
In order to allow consumers to eat different flavors of Wenchang chicken, the food branch of Hainan Chuanwei Wenchang Chicken Industry Co., Ltd. also processes Wenchang chicken into coconut chicken with salty and fresh taste and fragrant coconut flavor. Internet celebrities came to the food processing factory located in Wenqing Avenue, Wencheng Town, Wenchang City, changed into workshop overalls, disinfected, walked into the convenient dish packaging workshop, watched the process of workers packaging coconut chicken, and asked the person in charge of the coconut chicken sales model and the development of farmers.
Internet celebrities asked the head of the food branch of Hainan Chuanwei Wenchang Chicken Industry Co., Ltd. about the sales model of coconut chicken.
It is understood that in recent years, Hainan Chuanwei Wenchang Chicken Industry Co., Ltd. began to help Wenchang, Ledong, Qiongzhong, Baisha, Qionghai, Chengmai and other cities and counties 4683 difficult households to get rich and increase income through the model of "joining the company breeding", providing jobs and "shareholding dividends", and now each household has a net income of 96,800 yuan.
"It is an honor to have the opportunity to participate in the live broadcast carnival internet celebrities to go to the grassroots public welfare and agricultural assistance activities." Local Internet celebrity "Qiqi" said that she has learned about Hainan's rich agricultural products and local characteristic culture since she was a child, and as a local Internet celebrity in Hainan, she has the responsibility and obligation to speak for Hainan's good things. At the same time, the event also provided more channels for local Internet celebrities to encourage them to actively participate in the live broadcast of helping farmers, so that Hainan's characteristic agricultural products can get more exposure. Through the form of live streaming with goods, more consumers can understand Hainan's high-quality agricultural products, so that consumers can eat and buy with peace of mind.
Hainan local Internet celebrity "Duo Ma", has been committed to the promotion of Hainan's three rural areas, beautiful villages, cultural cuisine, customs and customs, etc., in 2020, she spontaneously participated in Wenchang City Lychee live to help farmers. After participating in this activity, she said that as a local Internet celebrity in Hainan, she should contribute to the public welfare and help farmers. Since then, she will dig deep into the original characteristics of the local agricultural products and the simple rural culture of the people through the live broadcast carried out by herself, and do a good job as a rural recommendation officer in Hainan to help rural revitalization.