As a very popular live-action escape game among young people, Trueman Room Escape (Trueman Room Escape) is a game in which players cooperate to unlock various levels within a specified time, overcome various obstacles, complete the decryption of the detective case, and achieve ultimate success. Most of its main ideas come from movies, networks and other scenes, which are highly interesting and challenging, and can even bring exciting scene experiences.
And just a few days ago, Qing Baojun incarnated as a "great detective" and went deep into the after-sales workshop of Chengdu Tianfu Huaxing Jinye Mercedes-Benz 4S store, and together with other media guests, he solved the puzzle and found clues, and had a hearty "escape" addiction. During the two-hour "game" time, Qing Baojun and his friends followed the set plot, looked for clues in a Mercedes-Benz after-sales workshop employee diary, and solved puzzles in different maintenance workshops, not only participating in interesting intellectual challenges, but also role-playing again, picking up tools and incarnating as maintenance technicians to experience the Mercedes-Benz maintenance process.
In what order should the screws be tightened when loading the wheels? What is the initial torque of a torque wrench? What is the order in which the four wheels must be changed when changing the brake fluid? What is the order of use of sheet metal sandpaper? Through the panoramic in-depth check-in of the workshop and the game of "escape room", you can immerse yourself in the details of how Mercedes-Benz customer service sets the benchmark with standards.
It is understood that this first-of-its-kind after-sales experience activity in the automotive circle is a large-scale immersive experience specially planned by Mercedes-Benz for customers across the country, and the script is jointly developed by professional players of "Secret Escape" and Mercedes-Benz after-sales team. Change the boring output communication method, and make the Mercedes-Benz standard more tactile and sensible through an interesting and fun game experience. At the same time, some maintenance tips and maintenance tips in daily vehicle use are also taught to customers one by one in the game.
It is reported that the experience activities will first land in Beijing, Shanghai, Guangzhou and Chengdu, and will gradually cover the service outlets of authorized dealers across the country.
Through this event, Qingbaojun also learned that as the inventor of automobiles and car services, Mercedes-Benz's standards not only run through the luxury and diversified product lineup, but also run through the professional and reliable customer service and the customer's car journey.
Mercedes-Benz strictly practices 7 major links, and creates pixel-level Mercedes-Benz standards through standardized service processes of up to 900 processes. In the face of customers, everything is responded, the piles are explained, the steps are guaranteed, and everywhere is organized, so that customers can consume refreshingly and spend money clearly.
In addition, Mercedes-Benz after-sales maintenance technical operation specifications also cover the whole scene of maintenance and maintenance.
Take sheet metal repair and painting, for example: it has to go through nine major processes and dozens of small processes, and each process and every detail has meticulous and strict standards. Taking the anti-corrosion and anti-rust of the body as an example, whether it is a subtle knocking point, solder joint, small depression, or large-area resistance spot welding, glue riveting, we will pay attention to the anti-corrosion and anti-rust treatment of the body to avoid the long-term risk of using the car due to the invisible details of the problem; The external gaps of the vehicle body are also accurately measured and adjusted to avoid affecting the vehicle's drag and noise reduction.
In addition, in addition to the visible areas such as tire changes, brake fluid changes, etc., those invisible areas still require excellence. Even after the maintenance is over, it is necessary to restore the original memory configuration of the vehicle, such as seats, air conditioners, and rearview mirrors, according to the owner's habits, and return the "most familiar new car" in the owner's heart.
It is worth noting that at present, Mercedes-Benz has more than 28,000 front-line customer service personnel across the country, and 100% of the core service personnel of authorized dealer outlets across the country have passed the qualification certification, and each certified personnel must receive an average of 2 days of on-the-job training every year to ensure the validity of the qualifications and keep professional skills with the times; Taking front-line customer service technicians as an example, from the beginner maintenance technician to the highest-level diagnostic technician in the system, they must go through more than 100 hours of online training, nearly 1,000 hours of face-to-face courses, about 600 hours of team technical exchanges, and at least 5,000 real vehicle drills, with a total time of about 9 years.
The "luxury" of Mercedes-Benz is far more than a car, not only reflected in the luxury of a certain point, but also the luxury that runs through the entire system. In the process of pursuing the answer in this game, whether it is simple car maintenance or braking force detection, Qingbaojun has a clearer understanding that as the inventor of cars and car services, Mercedes-Benz's standards are not only cars, but also the entire journey of using cars and consistent professional services.