The smartphone market has been flat for a long time until the arrival of AI, which will completely reshape our smartphones and bring them to a new future. The world's leading smartphone manufacturers have increased their investment in the field of AI, bringing users a smarter and more personalized experience through hardware upgrades, software optimization, and ecosystem building.
Apple, representative product: the upcoming iPhone 16 series
Apple's strategic layout in the field of artificial intelligence is gradually reshaping its smartphone product line. In terms of core technology, Apple's self-developed A-series chips, especially the A17 Pro (the 16 series is expected to use the A18 Pro processor), have a neural network engine that significantly improves the AI computing power on the device side. This not only enhances the performance of the iPhone, but also reflects Apple's focus on privacy. At the application level, Apple has improved the user experience in an all-round way by continuously optimizing the Siri intelligent assistant, promoting computational photography technology, and improving the Face ID system.
Apple's AI strategy is also reflected in several areas of innovation. Its continued investment in augmented reality (AR) technology, combined with AI algorithms, has laid the foundation for the development of future AR/VR devices. In the field of health and fitness, Apple uses AI to analyze user data and provide personalized recommendations, turning the iPhone and Apple Watch into a smart health management platform. In addition, Apple has also applied AI technology in natural language processing, battery management optimization, etc., to further improve the intelligence level of products.
Through the deep integration of AI technology, Apple is redefining the role of smartphones. The iPhone has evolved into a comprehensive smart device that integrates an intelligent personal assistant, a health management tool, a creative platform, and a life management center. Apple's AI strategy emphasizes privacy, on-device processing, and ecosystem integration, which is quite distinctive. Although Apple may not be as high-profile as other tech giants in some AI areas, its advantages in chip design and the combination of software and hardware allow AI to be more deeply and seamlessly integrated into users' daily lives. In the future, with the further development of AI technology, it is reasonable to expect Apple to launch more innovative AI-driven features and services to continue to improve the intelligence level of its product ecosystem.
Google, representative product: the upcoming Pixel 9 series
In terms of hardware, the new generation of Tensor G4 chips may become the core, further enhancing the AI processing power of the device. This will pave the way for more advanced computational photography techniques, including enhanced night photography, portrait mode, and real-time image processing. At the same time, we may see significant improvements in battery management and device security, all of which will be supported by smarter AI algorithms.
In terms of user experience, the Pixel 9 is likely to bring a major upgrade to Google Assistant, providing a more natural and intelligent voice interaction experience. AI-powered personalization is likely to become more ubiquitous, ranging from intelligent notification management to app recommendations based on user behavior. In addition, the deep integration of augmented reality (AR) technology may also be a highlight, bringing users richer AR application scenarios, such as improved AR navigation and object recognition.
The Pixel 9 may also offer breakthroughs in health monitoring and smart home integration. We may see new AI-driven health features such as more precise sleep analysis and stress detection. At the same time, deep integration with Google's smart home ecosystem may lead to a smarter and more convenient home control and automation experience. The real-time translation feature is also expected to be further improved, supporting more languages and providing more accurate translation results. These innovations will further solidify the Pixel family's leading position in the AI smartphone market.
Samsung, representative product: the new Galaxy AI series
Samsung's latest Galaxy lineup, including the Galaxy Z Fold6 and Galaxy Z Flip6 folding phones, marks a major step forward for the company in the field of artificial intelligence. These devices are powered by Qualcomm's Snapdragon 8 Gen 3 processors optimized for Galaxy, which not only enhances AI computing power, but also improves image processing performance, resulting in a significant overall performance boost. AI features are at the heart of the series, with the Samsung Notes app's built-in "note-taking assistant" feature, which provides translation, summarization and auto-typesetting, greatly simplifying the process of taking meetings.
The new Galaxy device also introduces several innovative AI features. The speech-to-text note-taking assistant can convert audio recordings into text and provide translation and summarization services. The automatic intelligent translation of PDFs in the Notes app accurately translates text in PDF files, including text in images, and overwrites the original content. Samsung Keyboard's new "Compose Smart" feature suggests responses to emails and social media apps based on keywords, and even analyzes a user's past posts to mimic their writing style.
In addition, Samsung has introduced a series of unique AI features. The "Doodle to Image" feature uses AI technology to create more detailed artworks based on the user's simple graffiti. The "Translation Assistant" uses an innovative double-sided translation window mode that displays instant translation results on the inner and outer screens, making it easy for both sides of the conversation to read, and also provides one-way listening mode translation. The "Instant Call Translation" feature supports real-time two-way translation of phone calls and has been extended to several third-party applications. The launch of these features demonstrates Samsung's ambition and innovation capabilities in applying AI technology to mobile devices.
vivo, representative product: vivo X100 blue heart large model
In the hot AI field, vivo's blue heart model has gained great attention. The Blue Heart model performs well in Chinese processing power and ranks high in many model lists. Another AI product of vivo, Lanxin Xiao V, has five major capabilities, including "super Q&A", "super search", etc., providing users with a more convenient and intelligent experience. The blue heart AI recorder exhibited at the conference site also supports the conversion of voice articles in an offline state, which is undoubtedly an extremely efficient and convenient function.
The all-new Dimensity 9300 has partnered with vivo to take the lead in achieving 1 billion and the current industry-leading 7 billion AI large language models and 1 billion AI vision large models on mobile phones, jointly bringing consumers an industry-leading innovative experience of generative AI applications on the device side. The Dimensity 9300 has a new generation of flagship AI processor APU and AI development platform Neuro Pilot, which can achieve the implementation of AI large language models with a scale of 7 billion parameters on mobile phones thanks to higher computing power and power consumption.
As a standard operating system, Blue River OS is compatible with different hardware architectures. Compatibility with different kernels is achieved through the kernel abstraction layer, Blue River is a Posix standard compliant operating system, supporting Linux kernel and RTOS kernel. At the same time, the Blue River operating system combines the AI large model, and has a new design from the system, application to the tool chain, which will be connected to the multi-modal capability of the Blue Heart large model. In the future, vivo will build a "1+2+N" intelligent system experience. Among them, "1" refers to the blue-hearted large model BlueLM developed by vivo; "2" represents the system's global intelligent assistance application "Blue Heart Little V" and the natural language dialogue robot "Blue Heart Qianxun" launched in the form of a public APP; The "N" represents the efficient and low-cost exclusive large model created by developers with the help of vivo's industry's first open-source 7 billion blue heart large model and the corresponding fine-tuning framework and development suite BlueKit.
OPPO，代表产品：Find X7 Ultra 旗舰
Over the past decade, OPPO has applied for more than 5,000 invention patents in the field of AI, of which AI imaging patents account for about 70%. As early as 2020, OPPO has launched the exploration and practice of pre-trained language models, laid out the research and development of large visual models and multimodal technologies in advance, and became the first smartphone manufacturer to deploy large language models with 7 billion parameters on the device side. With its own innovations in AI technology, OPPO has launched more than 100 generative AI features this year. The Find X7 Ultra is OPPO's most powerful AI phone to date. It is equipped with the OPPO Super Light and Shadow Image Engine, which is currently the most powerful computational photography system on mobile phones, including ultra-clear image quality algorithms, ultra-light and shadow image algorithms, and natural color algorithms, making the Find X7 Ultra truly achieve more calculations and fewer calculation traces, allowing users to shoot blockbusters at any time.
In addition, OPPO has been working closely with industry partners to bring users a better AI phone experience through the combination of devices and clouds. In partnership with Google, the OPPO Reno12 series and next-generation Find X series will be connected to Gemini's AI model, bringing innovative and convenient AI features such as an AI toolbox for copywriting generation and audio summarization. Through the partnership with MediaTek, both companies are focusing on improving on-device performance and delivering a better AI phone experience. With the support of Microsoft's AI capabilities, OPPO phones will provide a more efficient, accurate, and natural voice and text conversion experience, enhancing the connection between desktop AI and mobile phones, and enhancing the AI life experience.
OPPO has fully implemented various mainstream AI functions in Reno12, and the AI experience has become an important part. First of all, the integration of generative AI has brought new possibilities to mobile phone images, making the experience different, which is often a very strong part of the perception of ordinary users. In terms of personalized creation, the introduction of multimodal content generation and animation generation technology has brought a revolutionary breakthrough to image editing and personalized creation. Among them, OPPO's AI elimination function can help users easily remove unwanted parts of the image and quickly generate replacement content, which has become a high-frequency feature that is used 15 times a day. Multimodal generation technology can also help users easily create social media visuals and copy, bringing unique expressions.
Huawei, which represents the Mate 60 and P60 series
Huawei's strategic layout in the field of artificial intelligence is comprehensive and in-depth, covering full-stack technological innovation from chips to software. The company's self-developed Kirin series processors, especially the latest Kirin 9000S chip, have made significant breakthroughs in AI processing capabilities. This provides the hardware foundation for Huawei to implement more complex and efficient AI computing on the device side. At the software level, Huawei uses the HarmonyOS operating system and EMUI interface to deeply integrate AI functions into users' daily usage scenarios. Huawei's AI strategy is not limited to smartphones, but also extends to smart homes, in-vehicle systems, and other fields, building a comprehensive AI ecosystem.
In the smartphone product line, Huawei's Mate series and P series are the main positions to showcase the strength of its AI technology. The latest representative models, such as the Mate 60 Pro and P60 Pro, are equipped with powerful AI processing capabilities. These devices make extensive use of AI technology in photography, battery management, system optimization, and more. For example, Huawei's XMAGE imaging system uses AI algorithms to achieve superior photographic results, including intelligent scene recognition and real-time image optimization. In addition, Huawei has launched a series of innovative AI-based functions in areas such as voice assistants, intelligent translation, and AR applications to continuously improve user experience.
Huawei's AI footprint is also reflected in its forward-looking investment in future technologies. The company is actively exploring the application of AI technology in the fields of autonomous driving, smart city, and industrial Internet. Huawei is also encouraging developers to innovate in its ecosystem through MindSpore, an open-source AI framework. In terms of R&D, Huawei continues to increase investment in basic AI research, and has made in-depth explorations in areas such as machine learning, natural language processing, and computer vision. Through this all-encompassing AI strategy, Huawei not only remains competitive in the consumer electronics field, but also occupies an important position in the enterprise AI solution market, demonstrating its ambition and strength as a global technology leader.
Xiaomi, representative product: Xiaomi MIX Flip
Lei Jun said that the technology strategy of "Xiaomi's people, cars and home ecology" will be fully empowered by AI. Xiaomi MIX Flip is equipped with Xiaomi Surging OS, the outer screen supports external screen control, external screen car control, handcar interconnection, Xiaoai input assistant, and the inner screen supports Xiaoai's classmates, AI notes, AI voice recorder, and AI photo album to experience smart life.
With the improvement of computing power, more and more new energy vehicle companies have begun to use large models to empower intelligent cockpits and intelligent driving. At the press conference, Xiaomi released a self-developed sound model, which can recognize various sounds in nature and life in real time, such as baby crying, water droplets, and can also understand the environment and emotions behind these sounds. It is reported that the sound model will be applied to XiaomiSU7, bringing an innovative "wake-up defense outside the car" function, which can identify the sound environment, ignore the voice command outside the car, and make the voice control car safer, and will be upgraded at the end of July.
The Xiaomi MIX Flip released at the conference also innovates the AI outer screen based on a special body shape, adding the ability to synchronize the reality of the inner and outer screens for the AI translation function, and you can see real-time translated bilingual content on both sides at the same time when you go abroad. In addition to the AI upgrade of products, intelligent manufacturing also provides important support for the "whole ecology of people, vehicles and homes". According to Lei Jun, Xiaomi's latest large and small folding mobile phones are all from the new generation of Xiaomi mobile phone smart factories that are in full production. With an investment of 2.4 billion yuan, the factory is 96.8% self-developed in hardware equipment and 100% self-developed manufacturing software, with an annual production capacity of 10 million flagship mobile phones, and has been rated as a "national intelligent manufacturing benchmarking enterprise".
Summary:
The smartphone industry is ushering in a new turning point, and major manufacturers are accelerating into the era of artificial intelligence (AI), which is profoundly reshaping the definition and function of smartphones. From the world's leading Apple, Samsung, and Huawei, to the fast-rising Xiaomi, OPPO, and vivo, to the innovation-focused Google Pixel series, all major mobile phone manufacturers are actively promoting the application of AI technology in their product lines, in order to occupy a favorable position in the new round of technology competition.
This kind of active promotion is mainly reflected in three aspects. First of all, at the hardware level, manufacturers are introducing processors that are specifically designed to optimize AI performance. Apple's A-series chips, Huawei's Kirin chips, Google's Tensor processors, and Qualcomm's Snapdragon series chips for major Android manufacturers are all constantly improving AI computing capabilities. These chips can not only support more complex AI algorithms, but also enable more on-device AI processing while protecting user privacy. Second, at the software level, vendors are deeply integrating AI capabilities into their operating systems and user interfaces. From smart assistants to smart photography to personalized recommendations, AI is becoming a core driver for improving user experience. Finally, in terms of ecosystem construction, mobile phone manufacturers are striving to extend AI technology to a wider range of application scenarios, such as smart home, health monitoring, AR/VR and other fields, to create a more comprehensive AI ecosystem.
This comprehensive AI layout is bringing consumers an unprecedented intelligent experience. For example, the latest iPhone series offers a smarter Siri assistant and better computational photography capabilities through a powerful neural engine. Samsung's Galaxy S series uses the Galaxy AI feature to provide users with a full range of AI services, from real-time translation to intelligent photo editing. Huawei's Mate and P series products use the XMAGE imaging system to deeply integrate AI into the photography experience. Brands such as Xiaomi, OPPO, and vivo have also added rich AI features to their flagships, ranging from voice assistants to intelligent scene recognition. Google's Pixel series has been at the forefront of AI applications, especially in computational photography and natural language processing. This trend suggests that AI is no longer an optional feature of smartphones, but is becoming a core element that will define the next generation of mobile devices. With the popularization of 5G technology and the development of edge computing, we can foresee that the smartphone of the future will be more like a highly personalized AI assistant that can understand and meet the needs of users more deeply, thus revolutionizing the way people interact with mobile devices.