Charity Public Welfare News (Li Xijin) Recently, the head office of Zheshang Bank, No. 1 Minxin Road, Shangcheng District, Hangzhou, Zhejiang. Lu Jianqiang, Secretary of the Party Committee and Chairman of Zheshang Bank, and Gong Puguang, First Secretary of the Party Committee and President of the China Charity Federation, held a working discussion here to conduct in-depth exchanges on matters such as further strengthening cooperation and seeking common development between the two sides.
President Miyagamitsu
Chairman Lu Jianqiang
During the discussion, Lu Jianqiang extended a warm welcome to Gong Puguang and his entourage, and introduced in detail the full implementation of the spirit of the 20th National Congress of the Communist Party of China by Zheshang Bank, firmly and accurately grasping the political and people's spiritual essence of finance, promoting the return of finance to its original origin and social value, and striving to build a financial brand for good. He said that Zheshang Bank took the lead in putting forward the concept of "good finance", unswervingly putting the functionality of finance in the first place and profitability second, which is highly consistent with the spirit of "finance should balance the relationship between functionality and profitability and insist that functionality is the first" put forward by the Office of the Central Financial Commission and the Central Financial Working Committee. At present, Zheshang Bank is actively building the "Zheshang Standard" system by implanting the "Good Gene" and "Digital Gene", and grows healthily together with high-quality customers who adhere to the positive and positive line. At the same time, Zheshang Bank takes the initiative to promote the "financial consultant" system, and is committed to building itself into a "financial soldier" of the government, a "financial family doctor" of enterprises, and a "financial consultant" of residents, adhering to the principle of customer-centric service and providing customers with comprehensive financial services with the "1+N" service model. He hoped that Zheshang Bank could further strengthen cooperation with the China Charity Federation, fully tap their respective advantages, deeply explore the "charity + finance" model to empower public welfare and charity, and make due contributions to the realization of "common prosperity".
In his speech, Gong Puguang expressed his heartfelt thanks to Zheshang Bank for its strong support to the China Charity Federation, and highly affirmed Zheshang Bank's outstanding achievements in adhering to the banner of "finance for good, finance for the people", continuing to contribute to social development with the power of "finance + charity", and actively innovating public welfare financial models such as charitable trusts. Talking about this trip, he humorously called it "visiting relatives" and "learning from experience". He said: At the end of last year, the two sides signed a strategic cooperation agreement in Beijing, which laid a good foundation for further deepening cooperation between the two sides. Through the cooperation, the China Charity Federation has a deeper understanding of the practice system of "Rare Capital Finance" of Zheshang Bank. The concept of "good finance" is of great significance to both the financial industry and philanthropy. First of all, this is Lu Jianqiang, chairman of Zheshang Bank, accurately grasped the core essence of General Secretary Xi Jinping's important exposition on the development of philanthropy, and it is an innovative theory and important exploration for financial enterprises to actively participate in the third distribution and help common prosperity. Secondly, it is an important embodiment of the value orientation of "financial goodness". For a long time in the past, the first impression of finance in society was that "the poor are disliked and the rich are loved", and even that finance has, to a certain extent, accelerated the formation of the gap between the rich and the poor and the wealth gap. The proposal of "good book finance" has broken people's stereotypes about the financial industry. Third, this is an important endogenous driving force for the integrated development of "charity + finance" to jointly stimulate new quality productivity. "Good Finance" not only guides wealth to be good, but also enhances the ability and effect of charity to practice the third distribution and help common prosperity, which is an important manifestation of a veritable new quality of productivity.
He said: The signing of the strategic cooperation agreement between the China Charity Federation and Zheshang Bank is a major measure for the two sides to deepen and enhance the cooperative relationship on the basis of previous cooperation, and it is also another important practice of China's "charity + finance". First of all, this is an important measure for both sides to implement the spirit of the 20th National Congress of the Communist Party of China, which fully demonstrates the concept of finance for the people and the political and people-oriented nature of finance.
Secondly, it is an important exploration of innovation and development of both sides. On the one hand, the Federation will be able to better serve social capital, use commercial means to solve social problems, integrate modern financial methods such as philanthropic financial management, charitable trusts, philanthropic venture capital and social impact investment into the charity industry, broaden the sources of charitable funds, and promote the integration of charitable resources. On the other hand, Zheshang Bank actively fulfills its social responsibilities through the issuance of characteristic charitable wealth management products, which not only expands its brand reputation, builds a differentiated competitive brand advantage, but also meets the needs of investors to participate in charity and public welfare. Third, the cooperation between the two sides has achieved gratifying initial results, successively set up the "Training Program for Asset Preservation and Appreciation of Charitable Organizations", and held a special training session on asset preservation and appreciation of provincial charity associations, which has enhanced the awareness and product selection ability of charitable organizations in maintaining and increasing the value of charitable assets, and promoted the integrated development of finance and charity.
Gong Puguang also looked forward to the prospects of cooperation between the two sides, focusing on the "Happy Home" village community mutual aid project launched by the China Charity Federation and charity associations at all levels across the country. Up to now, a total of 22 provinces, 4 municipalities and 5 autonomous regions, and 913 cities and counties across the country have opened "Happy Homes", benefiting 47,000 villages, more than 650,000 online villagers, and more than 1.81 million donations. The "Happy Home" project won the "China Charity Award" issued by the Ministry of Civil Affairs in 2023. The "Rare Trust Brand with Common Prosperity Characteristics" that Zheshang Bank is committed to building is completely consistent with the purpose of the "Happy Home" project, and will become a powerful starting point for in-depth cooperation between the two sides.
Bian Zhiwei, Secretary-General of China Charity Federation, Hu Chuanmu, Assistant to the President, Zhou Weixin, Assistant to the President of Zheshang Bank, Hou Bo, Assistant to the President (proposed), heads of the Liaison Department, Project Department and Publicity Department of China Charity Federation, and heads of the General Office, Corporate Banking Department, Development Planning Department and Planning and Finance Department of Zheshang Bank attended the discussion.
At the symposium, Shen Jinxiang, deputy general manager of the corporate banking department of Zheshang Bank, introduced to Gong Puguang and his party the main practices and results of the joint establishment of the Linping Comprehensive Financial Service Demonstration Zone by the Financial Services Committee of Zheshang Bank as the director unit and Linping District of Hangzhou.
The scene of the symposium