The rise of Lei Jun's personal brand power
In this era where brands are king, a person's personal brand value can sometimes even exceed that of a company brand. Lei Jun is such a successful example of building a personal brand. As the founder of Xiaomi, with years of unremitting efforts and persistent pursuit, he has pushed his personal brand influence to a new height and become the best spokesperson for the Xiaomi brand.
The reason why Lei Jun's personal brand has been able to gain such a huge influence is due to his unique understanding and practice of Internet thinking. He takes "focus, extreme, word-of-mouth, and fast" as the core concept of Internet thinking, which runs through the design and marketing strategy of Xiaomi products. It is the guidance of these concepts that makes Xiaomi mobile phones stand out from similar products and win the favor of countless consumers.
The core concept of Lei Jun's personal brand
"Focus" is about focusing limited resources on what matters most and avoiding distractions and waste. The reason why Xiaomi mobile phones can occupy the market in a short period of time is largely due to Lei Jun's persistent adherence to this concept. They focus on creating the best value for money mobile phones, rather than spreading resources across other areas.
The word "extreme" reflects Lei Jun's unremitting pursuit of product quality. He firmly believes that only by doing the best can we win the reputation of consumers. Xiaomi mobile phones have put a lot of effort into hardware configuration and system optimization, and have impressed countless consumers with the ultimate experience.
Word-of-mouth marketing has always been Xiaomi's magic weapon. Lei Jun knows that a good reputation is better than tens of millions of advertisements. Therefore, Xiaomi has meticulously crafted products and considerate services, just to win the reputation of consumers.
The last word "fast" highlights Lei Jun's insight into the fast-paced Internet era. Xiaomi strives to be one step ahead of others in terms of product iteration and marketing strategies to keep up with the pace of the times.
The path to innovation in personal brand marketing
Ideas alone are not enough, Lei Jun is also constantly innovating in personal brand marketing and keeping pace with the times. He has long realized that in this era of mobile Internet, short video live broadcast will be a new trend in marketing. At the latest Xiaomi SU7 press conference, Lei Jun personally went live to demonstrate the various functions of the product on the spot, which won countless attention.
What's more interesting is that Lei Jun gave Zhang Songwen a Xiaomi SU7 electric car in the live broadcast to show the charm of Xiaomi products. This kind of marketing method of personally going into battle and demonstrating products undoubtedly makes Lei Jun's personal brand personality more vivid and vivid, and is one step closer to consumers.
In addition to live broadcasting, Lei Jun also actively embraces the era of self-media. He is highly active on major social platforms, interacting with fans and sharing his life. This seamless contact with fans has invisibly expanded the influence of his personal brand.
The fusion of personal branding with the Xiaomi brand
Interestingly, Lei Jun's personal brand is highly compatible with the Xiaomi brand. He himself is Xiaomi's best spokesperson and brand representative. The brand concepts of the two coincide and complement each other.
Because of this, Xiaomi no longer needs to invite external spokespersons. Lei Jun himself is the best spokesperson, and his words and deeds are adding points to the Xiaomi brand. Through his personal brand influence, Xiaomi products have naturally gained more attention and recognition.
From this point of view, the success of Lei Jun's personal brand has undoubtedly injected new vitality and impetus into the Xiaomi brand. It not only saves the marketing cost of hiring an external spokesperson, but also makes the connection between the Xiaomi brand and consumers closer.
The path of development of personal branding
It's impossible for any brand to stand still. Lei Jun also realized that in order to maintain the development of personal brands, it is necessary to keep pace with the times and constantly innovate marketing models.
We, Lei Jun, will open up a new world of personal branding in emerging fields such as the metaverse and virtual reality. He will use these new technologies to bring consumers a more immersive product experience.
Lei Jun will also stick to his core concept and further consolidate the influence of his personal brand. These ideas are the foundation of his personal brand and are indispensable.
What is more worth looking forward to is that Lei Jun will use the power of his personal brand to inject new impetus into Xiaomi's ecological chain. We are likely to see that he not only endorses Xiaomi mobile phones, but also endorses other ecological products of Xiaomi, so that the influence of the Xiaomi brand spreads throughout all fields.
Looking back on the rise of Lei Jun's personal brand, it is not difficult to find that this is a legendary success story. A once unknown entrepreneur, through persistent pursuit and unremitting efforts, finally achieved extraordinary personal brand value.
This brand value not only brought endless glory to Lei Jun himself, but also injected new vitality into Xiaomi. It pioneered a new model of personal branding marketing, bringing brands and consumers closer together.
We have reason to believe that Lei Jun's personal brand will fly higher and higher, bringing more surprises to the Xiaomi brand. Let's wait and see the next peak of this legendary brand!