With the popularity of two-dimensional games and the industry seeking breakthroughs, can Huawei lead the new ecosystem?
In recent years, two-dimensional games have set off a boom in China. miHoYo's Genshin Impact and Honkai Impact series of games have been a huge success, attracting a large number of young users. With the rise of well-known companies such as miHoYo, Lilith, Paperstack, and Eagle Corner, Shanghai has become an important town in the two-dimensional game industry. These companies not only bring exciting games to players, but also promote the development of the entire industry.
The reason why ACG games have been able to achieve such great success in China is largely due to their unique cultural connotation and innovative game experience. These games usually use a two-dimensional anime style, creating vivid virtual characters that keep players hooked. The excellent plot design and exquisite picture quality bring players an immersive experience.
Despite the remarkable achievements of two-dimensional games, the development of the entire industry still faces some bottlenecks and challenges. First of all, traditional game distribution channels such as the Android app store have the problem of high share ratio and low profit margin, which leads to the leading game companies having to seek other distribution channels. Secondly, how to extend the user's stay time and enhance the user experience is also an important topic that game companies need to think about. The two-dimensional game ecosystem needs to be further improved, emerging teams need to be supported, and cutting-edge technologies need to be deeply integrated with games.
It is in this context that mobile phone manufacturers such as Huawei have begun to actively embrace two-dimensional games. On the one hand, they can provide new distribution channels for top games, directly target a large user base, and help game companies get rid of the limitations of traditional channels. On the other hand, mobile phone manufacturers can also provide marketing platform support for games, and enhance the brand influence of games through innovative marketing activities.
In addition to providing new distribution channels and marketing platforms, mobile phone manufacturers such as Huawei are also working hard to promote the construction of a two-dimensional game ecosystem. For example, Huawei has invested in some companies engaged in the research and development of cutting-edge technologies, hoping to integrate these cutting-edge technologies into games and promote the evolution of games to a more virtualized ecosystem.
Take Eagle Horn's popular game "Ark of Tomorrow" as an example, which recently hosted a musical performance called "Synesthesia". At the event, players can not only enjoy the wonderful music performance, but also feel the atmosphere in the game. Through this innovative marketing method, Eagle Point Network has successfully extended the dwell time of users and enhanced the user experience.
The cooperation between ACG game companies and mobile phone manufacturers is giving birth to a new ecology. In this ecosystem, game companies will receive more diversified distribution channels and marketing support, while mobile phone manufacturers will be able to attract more young users and expand their influence with games. Through resource sharing and complementary advantages, the two parties will jointly build a new business model.
The emergence of this new model will surely bring a new experience to users. Players can not only play two-dimensional games on their mobile phones, but also participate in various offline activities directly through their mobile phones, such as live concerts, comic exhibitions, etc. Game companies and mobile phone manufacturers are also expected to use cutting-edge technologies such as virtual reality and augmented reality to create more immersive and immersive gaming experiences for gamers.
The formation of a new ecology will also inject new vitality into the entire two-dimensional game industry. On the one hand, it will attract more emerging teams to join and make the industry ecology more diversified. On the other hand, the close cooperation between game companies and mobile phone manufacturers and technology companies will also promote the improvement of the entire industrial chain and form a virtuous circle.
More needs to be done by both sides to truly realize this vision. For game companies, they need to constantly innovate game content and gameplay, keep up with the changes in user needs, maintain good communication with mobile phone manufacturers, and make full use of the channels and platform resources provided by the latter.
Game companies should also attach great importance to the protection of intellectual property rights to prevent their own ideas and achievements from being stolen. The core value of two-dimensional games lies in the unique cultural connotation and creative design, once these are lost, the game will lose its vitality.
For mobile phone manufacturers, they need to have an in-depth understanding of the ACG culture, insight into the needs of young users, and provide more intimate services and support for game companies. Mobile phone manufacturers should also increase investment in cutting-edge technologies to help games develop in a higher dimension.
Mobile phone manufacturers should also pay attention to the shaping of their own brand image when embracing two-dimensional games, so as to avoid being simply regarded as a game publishing platform. They need to show their innovative vitality and cultural connotation by cooperating with excellent game companies to win the favor of young users.
ACG games are embracing a new ecological era. If game companies and mobile phone manufacturers can cooperate sincerely and complement each other's advantages, they will be able to open up unlimited development space in this new world. As players, we look forward to experiencing more immersive and immersive gaming fun in the near future.