Kirin 9010 small size optimization, Huawei Pura positioning exposure, a new choice for the low-end?
Recently, the news about Huawei's Pura mobile phone has sparked heated discussions on the Internet. The phone will be equipped with Huawei's self-developed Kirin 9010 chip, which is positioned in the low-end 5G mobile phone market. The Kirin 9010 chip has been optimized for small screens, which may bring excellent performance to the Huawei Pura.
The Kirin 9010 is Huawei's latest generation of 5G chips on the 5nm process, using a 4-core ARM Cortex-A78 and 4-core Cortex-A55 architecture. A78 is ARM's latest generation of high-performance large core, with a frequency of up to 2.6GHz, and the performance is 20% higher than that of the previous generation A77. And the A55 is an ARM classic small core, with low power consumption but guaranteed performance.
This heterogeneous design of large and small cores has become standard in modern mobile phone chips, allowing large cores to be mobilized when high performance is required, and small cores to be switched to small cores for daily use, thus balancing performance and power consumption. The Kirin 9010's large and small core design is similar to that of the Qualcomm Snapdragon 768G, so the CPU performance of the two is comparable.
In addition to the CPU, the Kirin 9010 also integrates an ARM Mali-G78 MP10 GPU with 10 cores, which improves performance by 25% compared to the previous generation Mali-G77. This allows the Kirin 9010 to not only run a variety of games smoothly, but also support emerging applications such as AI acceleration.
The Kirin 9010 is optimized for small screens. On the one hand, it uses the TSMC 5nm process, which has a higher transistor density and less calorific value. On the other hand, Huawei has deeply optimized the power consumption management of the chip, so that it can maintain a long flight time even in a small form factor.
Huawei's Pura phone equipped with the Kirin 9010 chip will be positioned in the low-end 5G market. According to reports, the price of this mobile phone may be around 2,000 yuan, which is comparable to the positioning of low-end models of Huawei's sub-brand Honor.
In recent years, with the gradual coverage of 5G networks, the low-end 5G mobile phone market is heating up rapidly. More and more consumers are turning to 5G mobile phones, expecting a faster and smoother network experience. The price of 5G phones is also falling, making it more affordable.
In this context, Huawei Pura phones may become a good choice for consumers. With the strong performance of the Kirin 9010 chip, it can bring users a smooth 5G Internet experience. The small size of the body design makes it lightweight and portable, which is very suitable for the lifestyle of young people.
The competition in the low-end 5G mobile phone market is also quite fierce. In addition to the Huawei Honor series, there are also low-end 5G models from brands such as Xiaomi, OPPO, and vivo. These mobile phones have different emphases in terms of hardware configuration, camera capability, aviation performance, etc., bringing consumers a wealth of choices.
Huawei's Pura phone may be able to stand out with its brand influence. Huawei's years of technology accumulation in the field of flagship phones have given it unique advantages in chips, images, and systems. Even low- and mid-range models can benefit from this.
Still, it remains to be seen whether the Kirin 9010 chip and the Huawei Pura phone will succeed in the low-to-mid-range market.
As a mid-range chip, whether the Kirin 9010's performance is enough to drive a smooth 5G experience remains to be further tested. 5G networks have higher hardware requirements, and if the chip performance is insufficient, it may affect the user experience.
The small screen design adopted by Huawei Pura is conducive to light portability, but it may have a certain impact on the multimedia entertainment experience. Nowadays, more and more users tend to watch videos and play games on their mobile phones, and if the screen is too small, the experience will naturally be compromised.
The competition in the low-to-mid-range mobile phone market is fierce. In addition to domestic mobile phone brands, there are also cheap models from overseas. These mobile phones have different emphases in terms of hardware, systems, and photography, bringing more choices to consumers. If Huawei Pura wants to break through in this red ocean market, it still needs more innovation and differentiation.
The current situation of Huawei's mobile phones in the domestic market is also worth paying attention to. Due to the sanctions imposed by the U.S. government, Huawei's share of mobile phones in the domestic market has been declining. Although Huawei has been working hard to develop its own ecosystem, it will still take a process to regain the trust of consumers.