Let's listen to a clip of "Reverse Traveler" sung by Dong Yuhui on CCTV.
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In the first two weeks of May, Dong Yuhui, "Walking with Hui", and Douyin completed the previously seemingly impossible tasks, first, "Walking with Hui" broadcast the task of interviewing rocket experts and live streaming rocket launches on the Douyin platform; The second is to come to Hong Kong to meet the young talent Huo Qigang, and these two events are taken out separately and are almost on the horizon.
Meeting with Mr. Fok Kai-gang in Hong Kong
The word "counterattack" is often used to describe the process of a person successfully fighting back and quickly turning the situation around in a difficult and difficult environment, so behind the counterattack is a tenacious psychological endurance, strong work execution and diligent willingness to learn.
Intercepting May, the counterattack incident that was highly recognized, highly sought after, highly loved, and highly exposed by the public is estimated to be the process of Dong Yuhui breaking away from Oriental Selection, founding "Walking with Hui", interviewing writers, scholars, and social celebrities, conducting outdoor live broadcasts, and ranking first on the e-commerce live broadcast list for 4 consecutive months.
"Walking with Hui" broadcast the rocket launch live in Hainan
1. "Walking with Hui" started to start a business, with the help of the Douyin team behind it
On December 27, 2023, the first piece of content released by the "Walking with Hui" live broadcast account, the first sentence of which was: "Teenager, you want to realize your dreams in person, and you have to go to see the world in person", this 2-minute content was co-created by 6 people, 4 of whom were from the Douyin team, and then Yuhui and "Walking with Hui, someone left a message under this video: "The head anchor of Douyin is Dong Yuhui".
Thinking about it now, in fact, Douyin has been involved in the work of "Walking with Hui" since that time, but at that time, everyone was angry with a series of "de-Hui" means selected by Dongfang and was not in the mood to pay attention to these things, only to find out later that it was Douyin's intervention that made this newly born live broadcast room full of infinite possibilities, and later Douyin also felt a little fortunate because of this.
Second, the friends who firmly follow are not afraid of twists and turns, and quickly transform into growth
In the account of "Walking with Hui", from the first video on December 27 to the tenth video, it is to review and tell the planning and process of Yuhui's creation of "Walking with Hui", starting from Article 11, the first partner of the "Walking with Hui" team appeared, she is An An who can sing Peking Opera, and then on January 5, the first anchor family photo appeared after the establishment of "Walking with Hui", led by Yuhui, followed by Xiaoxiao, Dong Dong, Hansen, An An, Peng Peng, Pan Pan and Chuanxi, Among them, Peng Peng is the last anchor to join, and the process of joining him is more tortuous.
The first live broadcast team Haibo
At that time, except for Yuhui, other friends could not catch up with most of the anchors selected by Dongfang in terms of popularity and popularity, Xiaoxiao has been in the book number, and the tuba has hardly been there; Although Dong Dong appeared in the tuba, the time he appeared on the camera slowly decreased; Hansen, An An, and Chuanxi are completely newcomers and only make occasional appearances at outdoor events; Peng Peng drove high and walked low, hoping to suffer from the Internet explosion in poor condition; This is the situation they faced at that time, when they chose to join "Walking with Hui", it is estimated that some people were still snickering behind their backs, and more people were not optimistic about such a team, and even felt that these people who chose to join would eventually become cannon fodder for "Walking with Hui".
For Dong Yuhui, there are 7 partners to follow, so that he has some confidence, especially Shi Xiaoxiao, Pan Pan, Dong Dong, Peng Peng, they have been with Dong Yuhui for a long time, and have a good relationship with each other, and it can also be said that they are firm supporters of Yuhui, when Dong Yuhui started a new stove, they took the initiative to participate and became companions, they are not afraid of unknown wind and rain, all the way together, and it is this choice that has also benefited them a lot, everyone has changed, Xiaoxiao has become the eldest sister, Pan Pan has become the eldest princess, Dong Dong, Han Sen has become a general, Peng Peng has become the little prince, An An and Chuanxi have become group pets, everyone is very good, and everyone has become an anchor with a popularity of 100,000+; There is another person who is also worthy of everyone's trust, he is Ma Qian who relies on "voice selling goods out of the circle", and now Ma Qian has taken on a more important role, a group of outstanding young people got together and created a new pattern of live broadcasting.
3. The premiere was ingenious, and it got off to a good start in four hours
In the midst of doubts, at seven o'clock in the evening on January 9, 2024, "Walking with Hui" ushered in the premiere, Dong Yuhui and Yu Minhong teachers appeared in the live broadcast room, Dong Dong, Han Sen, An An, Xiaoxiao, Panpan, Peng Peng and Chuanxi appeared one after another, this small team wrote and directed an impressive party with magic, musical instruments, Kunqu opera, song skewers and other programs.
As soon as the broadcast started, fans frantically poured in, and the number of people in the live broadcast room instantly exceeded 100,000+, and the highest number of people in the live broadcast exceeded 1.7 million+, ranking first in the overall list of Douyin with goods and first in instant popularity; Carnival, Porsche and other gifts were rewarded in turn, and the number of fans of the "Walking with Hui" account exceeded 7.1 million, the number of likes exceeded 1.29 billion, and the product sales exceeded 160 million yuan.
What is memorable is that the mother-in-law sent more than 100 celebration flower baskets that day, Mr. Yu Minhong stayed in front of the flower basket for 2 minutes, and he sighed: "I have never seen consumers send flower baskets to merchants." The success of the premiere alleviated Dong Yuhui's anxiety and gave everyone hope to fly against the wind.
Flower baskets filled the hallway at the opening
Fourth, the live broadcast room was full of friends, and writers, artists, directors, entrepreneurs, etc. visited one after another
1. Chen Xingjia, the first interview guest of "Walking with Hui".
On January 16, 2024, on the seventh day after the broadcast, public welfare person Chen Xingjia visited with his new book "Farewell Song", becoming the first interview guest after the establishment of "Walking with Hui", the whole interview revolves around Chen Xingjia's political career and public welfare activities for many years, "Those who love love to return, and those who are blessed to come" have become the main line, and the interview sentences are frequent, Yuhui has written 5 small blackboards, sold 56,000 books in more than two hours, and the highest number of online people is close to 700,000.
Chen Xingjia's arrival is a great support for "Walking with Hui", and he opened the prelude to Dong Yuhui's guest interview in the live broadcast room he created.
2. "Walking with Hui" bought up the magazines "People's Literature" and "Harvest".
Later, on January 23, the second interview was ushered in in the live broadcast room of "Walking with Hui", where Mr. Liang Xiaosheng, Mr. Cai Zhengda and Mr. Shi Zhanjun, editor-in-chief of People's Literature magazine, came to the live broadcast room together to conduct a spiritual road of literary dialogue.
The interview received the highest number of online users in the live broadcast room of more than 600,000, and a total of 82,000 sets and 984,000 magazines were sold in an hour and a half, with a sales amount of 17.71 million yuan. On February 28th, Mr. Yu Hua, Mr. Su Tong and Mr. Yongxin, the chief programmer of "Harvest" magazine, were guests in the live broadcast room.
In more than two hours, Dong Yuhui and the three teachers sold a total of 73,200 sets of monthly magazines and 15,000 sets of quarterly magazines "Harvest", with sales of 14.68 million yuan.
The sales figures of the two magazines have been incredible, as they have completed a year's worth of subscriptions in just a few hours, and they believe that the live streaming of these two magazines has rewritten the distribution channels of Chinese magazines.
3. "Heavenly King" and "National Teacher" visited one after another, and "Cao Cao" came together with his wife and Xiaosheng, and he shined at the film festival
In addition to interviewing writers in the "Walking with Hui" live broadcast room, it also ushered in a big name in the film industry, the arrival of Andy Lau and director Ning Hao set off a wave of climax, at 8 o'clock in the evening on January 31, Andy Lau visited, a few minutes before the countdown to the program, 300,000 people instantly poured into the live broadcast room, making Pan Pan and Dong Dong, who were selling goods live a little nervous, The funniest scene is that when Liu Tianwang passed by the door of the live broadcast room and glanced sideways at the live broadcast room, Pan Pan and Dong Dong's faces instantly turned red, and at that moment they seemed to be caught on the acupuncture points, and the two of them were stuck.
Tianwang's visit to "walk with Hui" is the biggest "coffee" ushered in after Dong Yuhui's "solo flight", there is a small story behind this, it turns out that Director Ning Hao's mother also likes to watch Dong Yuhui's live broadcast, and feels that Yuhui's child reads a lot of books, and the reason he tells is comfortable, and he always takes Yuhui as an example to spur his son to read more books, at first Director Ning Hao felt inexplicable and didn't care about it, but then he couldn't help but watch Dong Yuhui's live broadcast after being talked about too much, and slowly felt that Yuhui was different from others, and came and went. Director Ning Hao moved his mind in the live broadcast room of Shangyuhui.
With the blessing of the halo of the king, the highest number of people in the live broadcast room reached 1.8 million, and the 300,000 movie tickets were swept away in an instant, and then the same was true for the additional 300,000, this data surprised Director Ning Hao, who is used to seeing big scenes, but later on the film was launched due to problems such as film scheduling, and the file was temporarily withdrawn.
On February 2nd, Zhang Yimou brought the new film "Article 20" as a guest in the live broadcast room of "Walking with Hui", this interview with Mr. Yu Minhong also came to accompany him, the three of them talked about life from life to movies, talk about creation, Zhang Yimou talked about the hardships of his early years of life, the determination to pursue his dreams, and the innovation after becoming famous, both Shaanxi Township Party have a background in rural life, and they have a talented person, after the topic was opened, a high-quality dialogue was presented, and the highest number of online people in the live broadcast room of this interview was 1.05 million, so that everyone saw the down-to-earth Zhang Yimou, saw a different Zhang Yimou.
In this meeting, Zhang Yimou used the transparency of the past to point Dong Yuhui: "You should not act with the expectation of everyone's appreciation, if you can really get unanimous praise from everyone, it is not true; He even said frankly that there are not many popular things, and he should try to keep a low profile", Zhang Yimou's view on Dong Yuhui's selling goods is "in business, not business".
On March 31, the crew of the movie "Grass and Trees in the World" Chen Jianbin , Jiang Qinqin and Wu Lei visited "Walking with Hui", this is the third film visited, different from other filmmakers interviews, this time the live broadcast room is full of relaxation and joy, Chen Jianbin teacher loves to read and write poetry, and his eyes are full of recognition of Yuhui, and Chongqing hot girl Jiang Qinqin is her mother-in-law, dare to say and ask, direct and simple, both like an elder and like a sister gave Yuhui a lot of affirmation and advice.
The opening of the 14th Beijing International Film Festival on April 18, it was surprising that this film festival actually left a place for Dong Yuhui in the front row, and let him deliver a keynote speech on "The Power of Laughter" at the film festival. It is not Dong Yuhui in the film and television industry who participated, it was the affirmation and appreciation of his achievements in film promotion, and some people said that this is because the film festival has seen Dong Yuhui's huge influence and huge traffic, and the film festival has learned to embrace traffic.
"Laughter is never the privilege of the winner of life, laughter is the medal of those who have experienced life", this sentence was said by Dong Yuhui at the film festival, so that everyone present couldn't help but nod in agreement.
4. Mr. Gurnah, the Nobel Laureate in Literature, and his wife visited "Walking with Hui".
On March 12, Nobel Prize winner in literature and British writer Gurnah visited the live broadcast room of "Walking with Hui", he was the first foreigner to visit the live broadcast room. It is the first time for a world-renowned foreign writer to sell goods in a Chinese live broadcast room; The whole interview lasted for an hour and a half, and the topics covered covered such as hometown, growth, writing mission, writing status, etc.; By the end of the year, a total of 22,000 sets of books (a set of five) were sold, of which the sales were close to 4.8 million, and the highest number of online users in the live broadcast room was 610,000+.
The significance of this interview also lies in exploration and breakthrough, which can be said to be the international exchange and cooperation of the Douyin platform through books and culture, the export of excellent culture, and an opportunity for China's delivery platform to the world. This interview can achieve the purpose of allowing outstanding foreign writers to interact with Chinese fans through the Douyin platform, which not only has a profound impact on the platform of "Walking with Hui", but also an attempt to internationalize Douyin.
After watching this interview, someone commented: "Because of Dong Yuhui, Douyin has been upgraded from a hook column to a temple", "Yuhui has become a window for communication between China and the world".
5. Dialogue with the founders of the world's top 500 companies
On March 19th, the live broadcast room ushered in Mr. Zhang Ruimin, a well-known entrepreneur and founder of Haier Group, a Fortune 500 company, which is a real test of Dong Yuhui's success, facing the eyes of up to 420,000 people in the live broadcast room, everyone wants to know whether Dong Yuhui can catch the topic of Mr. Zhang Ruimin, whether he can open Mr. Zhang Ruimin's chatbox, and even Mr. Zhang Ruimin said before the live broadcast that he didn't like the live broadcast.
But in the live broadcast Dong Yuhui with "dare to ask questions, dare to output opinions, dare to summarize and refine" three steps, let Mr. Zhang Ruimin give everyone a lesson in "enterprise management", in an hour and a half, Mr. Zhang Ruimin shared with you in simple terms the world's common management methods, but also shared his own experience, lessons and experience when working in the enterprise, as well as his own reading methods and attitude towards life, the whole interview you see is a 75-year-old man to young people's earnest teachings and appreciationWhen someone saw this live broadcast, they said with emotion: "This is the expectation and encouragement of the older generation of entrepreneurs for the new generation of entrepreneurs, and the spirit of Chinese entrepreneurs passing on the torch."
6. The top of Wudang Mountain will meet Maijia again
March 26th happened to be Dong Yuhui's 31st birthday, on this day Dong Yuhui met with Mr. Mai Jia at the top of Wudang for the second time, I remember the first time they met that year or on another platform, the two sympathized with each other because of "The Sea of Life", and then a series of changes occurred, Yuhui struggled several times, and finally struggled to go ashore from the quagmire, Mr. Mai also decisively arranged the release of the new book in the "Walking with Hui" live broadcast room, and supported Yuhui in his own unique way.
Wudang said, Dong Yuhui and the Mai family are more like the reunion of old friends who have gone through disasters, they talk about reading, creation, and life, and the teacher of the Mai family specially wrote "Thirty and one, there is one career, two in one life, and two in three." The most touching detail in the interview is: Yuhui said that the Mai family teacher was more talkative than last time, and the Mai family looked at Yuhui and replied word by word: "It was your gaze that gave me courage."
7. Chat with computer scientist and best-selling author Wu Jun
Wu Jun on the evening of April 22, "Walking with Hui" live broadcast room dialogue Dr. Wu Jun, Dr. Wu Jun has worked in multinational companies, is also a computer artificial intelligence scientist, best-selling author and Silicon Valley venture capitalist, can be said to be a very versatile person, in the live broadcast room, the two talked from history to today's society, from reading books to the rapid development of science and technology, the output is huge, and many concepts subvert the previous conventional thinking, such as he said: "People who are eager to change their fate immediately through books, You may not be able to change your fate through books in your life, because knowledge cannot be quick success"; For example, "you don't have to finish the book, you don't have to stumble, you don't have to understand it well, and you can stop it."
The whole interview, the highest number of people in the live broadcast room is 270,000+, 27,000 books are sold, and the sales volume is 1.593 million.
Fifth, the bitterness is sweet, the husband overcomes thorns and thorns, and the past calamities dissipate like a cloud
From January 9th to May, which lasted more than 4 months, Dong Yuhui used the "grass platform team" that was hurriedly built up to achieve high-quality guest interviews and book and magazine sales data, up to now, Dong Yuhui and "Walking with Hui" have held a total of 7 book and magazine-related interview activities, with a total of 1,357,200 books and magazines sold (data from the Internet, for reference only), the amount exceeded 45.68 million (data from the Internet, for reference only), and the cumulative printing volume exceeded 6 million copies of the The Right Bank of the Ergun River made Dong Yuhui famous, and even many writers still think this data is incredible, but Dong Yuhui did it, and the "Walking with Hui" live broadcast room has affected the sales channels and distribution channels of Chinese books and magazines.
On World Book Day on April 23 this year, Dong Yuhui said in an interview with Xinhua News Agency: "The richest emotions, the deepest wisdom, and the broadest mind of human beings are written in books. He also said: "Reading is a good thing of the first class, reading can bring joy, make you become deep in the mind, rich in heart, and go to a better life, so you must read."
At the first moment of the opening of the "Walking with Hui" live broadcast room, the influx was not all sunshine, flowers and smooth roads, "backstabbing", "rumors", and "black material" have never stopped, but only more than 4 months "Walking with Hui" firmly occupied the first place in the e-commerce live broadcast with goods, and the achievements achieved smashed the narrow argument that "Dong Yuhui is not suitable for management", "Dong Yuhui is all chicken soup talk", and it is not beneficial to society".
In the past four months, he has been diligent and conscientious, he has given the greatest trust and support to the teammates, and fully delegated authority to let the partners work in their own way; In these four months, he did not refute or slander the malice that had brought him, did not dwell on the harm brought to him in the past, buried his head but worked hard, and finally became a phoenix nirvana and was reborn from the ashes; Xinhua News Agency, People's Daily Online, and TV interviewed him, using his story to inspire more young people to study, work hard, be practical, and dedicate themselves; Use his lens to show the world the beautiful mountains and rivers of the motherland, the industrious and simple people, and the profound culture.