Ranked first in the "list of the most unpleasant drinks in China", ordinary enterprises are unable to avoid this title.
But the brand's publicity strategy has taken advantage of this black and red to create a new road of publicity, which is surging for billions.
This is Laoshan white flower snake grass water.
The drink is described as licking a "sweat-smelling straw mat that hasn't been washed in three years."
There are even people who regret not drinking it for life, and regret it for life after drinking.
Although most people are complaining about Laoshan white flowers and snake grass water, there are also many people who say
"Laoshan White Flower Snake Grass Water saved my dog's life, allowing me to sleep peacefully after drinking two bottles in the middle of the night."
So what kind of water is it? It can make everyone feel such a big contrast.
The reverse explosion is out of the circle
As early as 2016, Laoshan White Flower Snake Grass Water exploded on social platforms.
The reason for the explosion is not because of celebrity endorsements, nor because the launch of new products is delicious, but because it is famous for a strange "list of the most difficult drinks to drink".
Dongfang selected the famous anchor Dong Yuhui to bring Qingdao specialties in the live broadcast room and introduce them to Laoshan White Flower Snake Grass Water.
As usual, a popular science made many "students" in the live broadcast room gain their knowledge, and they came to the anchor's personal experience.
I saw Dong Yuhui drink this sip of water with a solemn face, and directly drank the emoji, looking at the bottle in disbelief, doubting life.
Even Dong Yuhui, who can describe the product as a flower, can only barely squeeze out one word "sweet" after drinking Laoshan Baihua snake grass water.
However, Dong Yuhui's expression of disgust did not dissuade the audience in front of the screen, but aroused everyone's curiosity.
Many viewers have long heard that Laoshan White Flower Snake Grass Water is unpalatable, but they have never tried it, and after Dong Yuhui's delivery, everyone is even more crazy about how unpleasant this drink is.
They have placed orders and said that they should also try to see if it is really difficult to swallow.
In just a few minutes, more than 5,000 bottles were sold.
Even Luo Yonghao was willing to bow down when he was promoting Laoshan Baihua Snake Grass Water in the live broadcast before.
First of all, there is a series of praises for the drink, the taste is refreshing, the drink is refreshing, and it is very greasy with seafood.
When I drank the first sip, my face instantly changed to hideous, and I called it really hard to drink, not ordinary hard to drink.
But although it is unpleasant, it also attracts many people to buy and try.
It's hard to drink, but it can "save lives"
Many users complain that the taste of Laoshan Baihua snake grass water is complex and unpleasant, of course, everything has two sides, some people hate it, and some people like it.
Many netizens shared their experiences on the Internet, such as this netizen said that he often has a bad spleen and stomach, and sometimes when he eats, he disagrees, and his stomach begins to sing the opposite.
After being recommended by a friend to drink this divine water, it was miraculous for half an hour, and my stomach was not uncomfortable. Compared to the death of physical pain, this "sweat-flavored grass mat juice" is not so difficult to swallow.
Another netizen also shared that when the flu virus was infected, he was unfortunately infected, his throat was itching, and his lungs were about to vomit when he coughed.
After draining two bottles of heat-clearing and fire-lowering water, I didn't cough much and could sleep peacefully.
Some netizens said that they couldn't eat anything during pregnancy. Unexpectedly, I found that Laoshan white flower snake grass water can cure morning sickness, and it is miraculously delicious.
Nowadays, Laoshan white flower snake grass water has become a must-have drink for many middle-aged men's families and cars.
As carbonated sparkling water, it is also a "good medicine" for gout patients, gout patients because of seafood, broth and other foods cause the body's uric acid is too high, Laoshan white flower snake grass water can perfectly decompose the uric acid in the body, relieve gout.
Looking at Laoshan white flowers and snake grass water in this way, it has the feeling of "miracle medicine".
Old domestic products exported abroad
As a specialty of Qingdao, Shandong, Laoshan White Flower Snake Grass Water did not choose to "poison" domestic people at first, and it became popular in Southeast Asian countries as an herbal tea to cool off the heat and reduce fire.
Because the weather in Southeast Asian countries is hot and humid, people are prone to fire, and the humidity is relatively heavy, so it is very popular as a fire drink in Southeast Asia.
In fact, its composition is very simple, it is a traditional sparkling water, and the main ingredient is white flower snake grass extract, so it is unpleasant because of the taste of this herb.
As an herbal medicine, it is cool, can clear heat and detoxify, help digestion and anti-virus, and also has a good decomposition ability for drunkenness.
Friends in Guangdong should be familiar with this herb, and it is often boiled into a fire-reducing herbal tea as one of the traditional Chinese medicines and sold on the street.
Some netizens complained funny that when they were traveling in Qingdao, they were recommended by a good friend to drink this drink, and after taking a sip, they felt that they were in Shandong, and their mouths returned to Guangdong, and their stomachs were full of the taste of home.
Black and red are also red
When Laoshan White Flower Snake Grass Water first returned to China, it was only sold in a small area, mainly as a local brand in Shandong, and Shandong people drank more.
But most people still can't accept this taste, and even got on the list of the most unpleasant drinks in China.
For a while, the situation of Laoshan White Flower Snake Grass Water was so embarrassing, but this name did not make Laoshan White Flower Snake Grass Water give up, but used the undrinkable as a selling point to blacken itself, to open up sales, and became the most popular drink.
Now there is a propaganda method circulating on the Internet that "the official account has finally arrived in the hands of our post-00s and post-90s".
These seemingly rigorous state-owned enterprises and time-honored brands have changed their usual "bureaucratic" rhetoric and used humorous or self-deprecating copywriting and videos to attract the attention of a wave of young people.
Laughing at himself as the second in the dark drink world, no one dares to call himself number one.
Because it is hard to drink, I am reluctant.
It's not unpleasant, it's ecstasy.
These lively copywriting makes the post-90s and post-00s feel cordial, like a good recommendation among friends of the same age.
Who can't love such a people-friendly brand and not want to try it?
It is also our obligation to support domestic products.
Recently, in conjunction with the internationally renowned coffee brand TIMS, Laoshan White Flower Snake Grass Water has launched Laoshan White Flower Snake Grass Water Flavored Coffee, which has given young fashion people a big impact on their taste buds.
1. How hard are the five most difficult drinks to drink?.Hebei News Network.2016-06-17
2. Dong Yuhui's live broadcast on the beach ignites the popularity of Qingdao's good things and Qingdao's beautiful scenery. Information Network.2022-11-03
3. The "most unpleasant to drink" white flower snake grass water is exported to Africa Netizen: I feel sorry for you. China Youth Net.2016-04-08
4. Official Announcement! Tims launches Laoshan White Flower Snake Grass Water Cold Brew!.Laoshan Mineral Water.2024-04-28