I never thought that one day, the word suffering would form a trend in public opinion.
In my stereotype, suffering is not a good word, although the combination of these two words is a realistic effect based on respect for civilization without "being respected".
Therefore, if someone says that they have suffered, I will feel sorry for what happened to him, although I do not know the cause and effect of this suffering, and I cannot fully understand my desire to talk after suffering from the perspective of the other party.
But I understand one thing, suffering is not a happy thing, people live a lifetime,
It's hard to say whether happiness is the most important thing, but if you can't even be happy, then life can indeed be called miserable.
Nowadays, suffering, a label that should not appear in civilized society, has begun to be swaggered out as a slogan for marketing arenas.
As for why someone would do this, there may be a thousand reasons for them,
But for those who have really suffered,
Those who speak a thousand words are full of holes.
Using the word bitter to market, in my opinion, most of the failed cases prove one thing,
I don't know how to pretend to understand, I just don't understand,
If you don't pretend to be bitter, you are full of food.
In the well-known marketing methods, looking for the pain points of consumers seems to be an easy thing to say.
But the reason why it is difficult to do is because the pain point is not to find it and everything will be fine, but to make the pain point a selling point.
For businesses that use the word suffering as a marketing tool, they don't know what the concept of suffering means to people, they just blindly seek resonance, trying to make each other willing to pay for each other in the so-called mutual recognition.
And as a result, the pain point was not found,
Instead, it plies salt in the wounds of consumers.
For example, a few years ago, when a certain place was hit by a disaster, I saw some people marketing disaster to it, emphasizing that its guaranteed benefits to the disaster problem are indispensable, in layman's terms, you just buy my things, and if you don't buy them, it's not good.
There is also a typical kind of emotional consumption that is also universal, in the publicity, they will hint at the misery of your life to avoid, but you can temporarily escape by consuming their products, for example, I saw a brand's marketing phrase before, it will emphasize "escape from the ceiling of the studio to see the real sky." ”
Such a hint is obvious,
As beautiful as the sky is, as sinful as the ceiling is.
If you understand this concept on the basis of emotional resonance, you will naturally get the reasonable relief of "I need the sky, I don't need the ceiling", but in fact, if "the ceiling can't be kept, the sky will become dark", and without income, you will be limited to go anywhere.
And this kind of practice of "it is better to get rid of suffering as soon as possible" is not so much a resonance with pain, but a mental shock of "short-term happiness, and then continue to suffer for a long time", and long-term pain pays for short-term happiness, which is the ideal state that they think is true.
In fact, even in the so-called enjoyment, people still can't forget how important the things that need to be carried on their shoulders are, and it is not so much that the ideas that persuade people to escape from suffering help people to be free.
It is precisely this kind of statement that makes sober people understand,
Something, on my back,
You have to carry it all your life.
Some time ago, during the May Day holiday, my colleague bought a ticket with a fairly good discount.
After going to work, he told me that he always felt that he had earned it.
But it seems to be a mess.
He said that although the air tickets are discounted, but when he goes to a tourist place, there are crowds of people, and all kinds of phenomena that show the dirtiness of human nature emerge in endlessly.
The food is also more expensive than usual, not to mention the place where you live, as if it is a custom to default to price increases,
More "secular" than those customs that are called distinctive.
For a few days, I rushed around, rushed around, forgot to rest, and got tired.
When I got home, I thought about buying a discounted air ticket, just to treat myself for a long time.
The advertising slogan on the discounted ticket is also very tempting,
Airfares are cheap, but life is not cheap.
Yes, how can life be cheap? So with the intention that it can't be cheap,
Started this "actually not cheap" journey.
He asked me what I thought about it, and I said you actually earned it.
After all, the ticket is discounted, and it is real.
I'm afraid that you won't even have a discount, then you will lose money and make money.
And what's even more painful is that
It's your own capital that loses,
And then help others earn a drink.