The retail sales of automobiles in April 2024 have been released, and the most interesting sales data in this issue should be off-road vehicles; Because at the Beijing Auto Show that opened on April 25, JMC Ford Lie Ma was officially launched, the car was regarded as a benchmark by off-road fans, and major automotive media were also keen on the comprehensive testing of the vehicle, so how high will the sales of this car be?
After looking at its price of 299,800-438,800 yuan, the author always thinks that it is difficult for the domestic Ford Liema in this price band to become a best-selling car, after all, the engine it is equipped with is an in-line four-cylinder 2.3T;
Now there is finally an answer, JMC Ford and Changan Ford have confirmed the sales volume in April and the near future, and the data is as follows.
The first phase of JMC Ford Flame Horse is 79 units, and although its launch date is April 25, there are at least five days left in April for new car deliveries. On the contrary, this retail sales figure is indeed lower than expected, and even lower than the JMC Ford Shaker. Of course, it is not possible to draw conclusions about the car at this time, it seems that it will only have to wait until June to interpret, if the delivery volume in May still does not pull up, the future of this car may really not be optimistic.
As for the JMC Ford Ranger* (Ranger/pickup truck), it is not normal to be included in the statistical data, because this set of sales data is all passenger models, and pickup trucks are still commercial vehicles as multi-purpose trucks and are not included in the statistics. In the same way, the JMC Ford Transit series is not included in the statistical range, although the design of the Toureo is basically the same as the new Transit light bus, but the model is defined as an MPV, so there will be data for this car.
Lingrui is the brand's highest-selling SUV at present, and it seems that it is still a relatively low price to attract orders.
Changan Ford
The best-selling model in the brand is still the Mondeo, although sales are down compared to March, and other models except the Ford Electric Horse are also down month-on-month. The reason for this should be the impact of the same level of independent brand new energy vehicles, and not only the market share of joint venture brand fuel vehicles is squeezed, but also independent brand fuel vehicles are also under considerable pressure.
Among them, the biggest threat to fuel vehicles are ordinary plug-in hybrid vehicles and extended range plug-in hybrid vehicles, which have lower vehicle costs, stronger performance, and the upgrade of the driving experience brought by the flexible power unit layout scheme of the extended range vehicle.
As a regular front-wheel drive fuel vehicle, the Mondeo does not have an advantage over these competitors, and it is not surprising that sales fluctuate.
At present, the most acclaimed SUV of the Ford brand should be the Changan Ford Explorer, which is the only C-class SUV in the same price range with a longitudinal engine platform, and the flagship version is also the only SUV model in the same class that uses a rear axle Torsen differential; The longitudinal rear-wheel drive series has a better driving experience than the front-wheel drive cars of the same class, and the light off-road performance of the four-wheel drive flagship version exceeds that of other cars in the same class. So this car can be praised, but the price of its main version is still in the range of 30-400,000 yuan, and there are some strong plug-in hybrid cars of the same level in this price band, and the pressure on explorers is not small.
Summary:
Ford's sales performance in April was not ideal, and JMC Ford Lima sales were lower than expected; However, JMC Ford will launch a series of new cars in the near future, including the Ford Lingrui replacement version and plug-in hybrid version, Ford Lingyu plug-in hybrid version, as long as the plug-in hybrid version of these cars can be at the same level as domestic cars of the same level, and the price can also be between the best, I believe that JMC Ford still has a chance to reverse.
Changan Ford has no new car dynamics in the near future, and it remains to be seen what the future holds.
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