Among the three major joint venture cars, the decline in sales of Japanese cars has brought the most discussion, but from the perspective of sales data, more attention should be paid to American brands; Because the sales of its popular brands all fell in April, the three major brands of General Motors are without exception, and their market share has been so low that it is not optimistic.
Chevrolet
According to statistics:
Ford Motor (including Changan Ford and JMC Ford) sold only 10,746 units in April 2024, accounting for only 0.72% of the sales share of brands on sale in the same period.
The remaining U.S. joint venture brands are the top three SAIC-GM, whose sales will always be higher than Ford's, but the sales of specific brands are not ideal, let's look at SAIC-GM's Chevrolet data first.
SAIC-GM Chevrolet brand sales in April were only 3,507 units, accounting for only 0.23% of the brand share on sale; The highest-selling model in the brand is still the Cruze, but it is still a significant reduction compared to March. With less than 300 units sold in the Malibu XL, Explorer and Trailblazer, and less than 100 units each sold in the Troncoo, Changxun and Xingmilo cars, these cars have become unpopular. The current SAIC-GM Chevrolet only relies on the Cruze, but in the price range of this car, a series of domestic sedans equipped with in-cylinder direct injection turbocharged engines and wet dual-clutch transmissions are appearing one after another, and there are plug-in hybrid sedans in the 70,000-level price band; The four-cylinder version with a 1.5-liter L2B engine and a six-speed wet dual-clutch transmission, and the three-cylinder version with a 1.3-liter engine and a six-speed automatic transmission are not very attractive, and it is difficult to predict how far the Chevrolet brand can go in the Chinese market.
Buick
SAIC-GM Buick is still the highest sales volume among the American joint venture car brands, but the sales of 30,007 units in April decreased by 11,000 units compared with March! And the highest-selling model has become the lowest price Buick micro blue 6, Valeant's sales have shrunk by more than half compared with the previous month in March, Regal, LaCrosse, Buick GL8 and other cars have also declined by different degrees, and the main models should also be under pressure from their own brand new energy vehicles.
During the same period, the Buick brand accounted for only 2.0% of the brands on sale, and it seems necessary for Buick to accelerate the electrification of its main models.
If there are plug-in hybrid or extended range options for the Regal, LaCrosse and Envision series, it is believed that their sales can be greatly increased; However, the new plug-in hybrid model that SAIC-GM Buick will launch in the near future is Buick GL8, although this car will inevitably usher in sales growth after the launch, but compared with the main model within 200,000 yuan, its contribution to the increase in brand sales should not be particularly large.
Buick should perhaps re-enrich the product line of the Micro Blue series to create a car in the same class as the Regal, LaCrosse and Envision.
Cadillac
In April, SAIC-GM's monthly sales of Cadillac did not exceed 10,000, only 9,507 units, the sales of the sedan Cadillac CT5 reached 5,038 units, and the XT5 SUV reached 2,309 units; The sales of other models can be imagined, and the long-term price-for-volume model has made Cadillac's brand positioning down, and the competition with BMW, Mercedes-Benz and Audi is at a disadvantage, and the best-selling cars can only be relatively low-priced models.
This is the performance of SAIC-GM's top three in April, Buick is still the cornerstone, and Cadillac, although its sales are higher than Chevrolet's, are basically in the same situation; Now the most difficult to predict is SAIC-GM Chevrolet, Buick's new product dynamics can still bring some confidence, as for Cadillac, there are only two words: look.
Let's take a look, the performance of American cars is indeed not ideal, the share of the entire joint venture car series has been less than 5%, if it does not change, it may have to follow in the footsteps of the car.
Tianhe Auto editor, welcome to retweet the comments