Among the pan-off-road SUV models, the Haval Raptor Hi4 used to be a generally optimistic product; It can be refueled and charged, the front and rear dual motors get rid of the limitations of the traditional mechanical structure, and the completely decoupled setting makes the drive platform more streamlined, so the four-wheel drive plug-in hybrid car is set at a price of 165,800-192,800 yuan should be able to sell well.
However, the sales of the Jet Voyager far outpaced the Haval Raptors, with 10,049 units sold in April 2024 compared to 2,597 units of the Haval Raptors.
The gap is quite large.
Why is there such a disparity?
The advantage of the Jet Traveler is the lower price, and the disadvantage is the high cost of pure fuel power, but as long as the price is low enough, the difference in the price of the vehicle is enough to compensate for the difference in the cost of using the car for many years; Therefore, the actual price of the terminal can be reduced by 20,000 yuan or 30,000 yuan is indeed more attractive, on the contrary, if the Haval Raptors can cope in the same way, their sales will naturally reach a considerable standard.
For example, the terminal also gives a discount of about 20,000 yuan, and the rear axle differential lock is also standard.
However, the choice of the Haval brand is more unexpected, and its choice is not to adjust the price of the Hi4 version, but to launch the fuel version of the Haval Raptor Raptor! Of course, the price of the fuel version will be lower than that of the plug-in hybrid version, but such a setting is likely to backfire.
The fuel version of the Haval Raptor is equipped with a 2.0T engine, the type of transmission has not yet been confirmed, and it is expected to be either 7DCT or 9DCT, but this is not important, the focus is on the price of the fuel version, the starting price of the plug-in hybrid version is 165,800 yuan, which is basically the upper limit of the price of the fuel version. Then the starting price of its four-wheel drive version may be as low as about 13~140,000 yuan, which will indeed have a certain competitiveness in the face of short-distance travelers, but what impact will it have on the prospective users of the plug-in hybrid version? Assuming that the guide price of its fuel version is finally at the level of 12-160,000 yuan, the car looks basically the same as the plug-in hybrid version with the guide price of 16-190,000 level, and the prospective owners who are willing to choose to buy the plug-in hybrid version will probably be very few.
The sales volume of BYD Qin, Han, Tang and Song series, which are now high-selling, was very low at the beginning, and the reason for the low price is that these cars have two series: fuel version and plug-in hybrid version; The price of the fuel version is much lower than that of the plug-in hybrid version, and those vehicles purchased with a mid-range budget are always regarded by others as cars that cost tens of thousands of yuan, what will these owners feel?
The WEY brand used to have similar product plans, such as macchiato fuel version and plug-in hybrid version, latte and mocha also have two series; The current Wei brand macchiato has been discontinued, and the recent sales data of latte and mocha only include the plug-in hybrid version.
It seems to go around again and again, and the launch of the fuel version of the Haval Raptor will stretch the product line very long.
Review:
In May last year, Li Ruifeng, an executive of Great Wall Motors, talked about the technical planning of Great Wall Motors in 2024 at a technical communication meeting, specifically in 2023 or 2024, Haval and Wei will basically popularize Hi4 technology.
Almost more than half of 2024, the Hi4 system is currently only used in the Haval brand for the Thunder MAX, Raptors and second-generation dogs, so now is the time to accelerate the application of Hi4 in models such as Haval H6; However, the recent new car dynamics of the Haval brand are the completion of the declaration of the fuel version of the Haval Raptor brand, and the brand's technology and product planning ideas are completely incomprehensible.
Summary:
The scale advantage of the Jet Traveler has emerged, and the Haval Raptors Hi4 will be difficult to surpass without price adjustment; It is impossible to predict what the gasoline version of the Haval Raptor will achieve, but it is predictable that the gasoline version may have an impact on the plug-in hybrid version once it is launched. In 2024, car products should not be launched at the same time as the fuel version and the new energy version, at best, there can be a distinction between plug-in and pure electric, the main role of plug-in hybrid vehicles is to replace fuel vehicles, so it is not smart to launch "to replace" and "replace" models at the same time; The launch of the plug-in hybrid version of the Jet Traveler can be commented on, but this car is a fuel version launched first, and it is understandable that there are follow-up operations, and the reverse is difficult to decipher.
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