Just after the "May Day" Golden Week, another wave of the latest policies to promote automobile consumption was released. The latest news, Shenzhen has cancelled the social security restrictions on non-Shenzhen household registration personnel applying for new energy car increment indicators. It means that as long as there is a residence permit, citizens living in Shenzhen can apply for the incremental index of new energy vehicles, which is obviously good for the consumption of new energy vehicles.
Coincidentally, the "trade-in subsidy policy" introduced in April is also being vigorously implemented across the country, and can also be enjoyed in conjunction with policies such as new energy vehicle purchase tax exemption and exemption. The release of new policies is pointing to stimulating car consumption, is it the best time to buy a car now?
Continue to lottery or choose new energy vehicles? Shenzhen's new policy was implemented
As a first-tier city, Shenzhen's license plate used to be "hard to find". Brother Yu checked the relevant information and found that the cost of bidding for a Guangdong B license plate during the peak period was as high as 66,600 yuan, which is equivalent to the price of a joint venture A0 car. From 2020 to 2022, the bidding price of most license plates is between 45,000 yuan and 55,000 yuan, and it will be as high as 60,000 yuan in some periods.
In other words, the cost of buying a fuel car was high in previous years, and the bidding price of Shenzhen license plates will not fall until 2023. However, the latest data shows that the bidding result of Guangdong B in April was the lowest transaction price of 26,600 yuan, a sharp decline of about 30,000 yuan compared with the peak. It can be seen that automobile consumption has been relatively weak in the past year, especially for fuel vehicles.
For new energy vehicles, Shenzhen, like most cities, can apply directly without lottery, as long as the corresponding application conditions are met, including Shenzhen household registration, motor vehicles that are not registered in Shenzhen, etc. From strict restrictions to relaxation, the relaxation of restrictions on the purchase of new energy vehicles by residents who are not registered in Shenzhen is believed to greatly stimulate the sales of local new energy vehicles, and BYD and other car companies are expected to become the biggest winners.
It is worth mentioning that the new regulations also relax other restrictions, that is, individual users who already have one Guangdong B vehicle under their name can also apply to purchase another hybrid car. The intent is already quite obvious!
To sum up, in order to stimulate automobile consumption, Shenzhen is no longer high-profile, but promotes local consumers to buy new energy vehicles from all aspects. Due to the restrictions on non-local cars in Shenzhen's morning and evening rush hours, as soon as the new policy came out, it can be said that non-local residents who work in Shenzhen have ushered in a good time to buy cars.
A number of favorable policies can be superimposed, will you buy a car?
According to the data of the Passenger Association, the retail sales of domestic passenger cars in April this year were 1.532 million, down 5.7% year-on-year and 9.4% month-on-month. According to more data, the profit margin of the automotive industry in the first quarter of this year was only 4.6%, and car companies and auto dealers were under great pressure. Although new energy vehicles are still in the high-speed growth channel, losses have become the norm, and car companies have a long way to go to make profits from new energy vehicles.
In this context, the "car trade-in subsidy" introduced in April is particularly important. Judging from the car purchase policies given by Chery, Wuling, GAC Aion, Mazda, FAW-Volkswagen and other brands, most models can enjoy subsidies of about 2,000-40,000 yuan for new cars, and there are also trade-in subsidies provided by the state, which are about 7,000-10,000 yuan.
For example, the Tiggo 8 Champion Edition four-wheel drive model, the replacement of old cars can be up to 43,000 yuan, the national trade-in subsidy is 7,000 yuan, and the comprehensive subsidy is up to 50,000 yuan. There is also Wuling Binguo, which can get a national trade-in subsidy of 10,000 yuan, a Wuling exclusive replacement subsidy of 2,000 yuan, and a cash discount of 10,000 yuan. However, some consumers report that it is difficult to enjoy the above discounts, and Brother Yu Lu suggests that consumers who plan to buy a car can learn about the discounts of different stores, and do not rush to decide, after all, buy late now to enjoy discounts!
Moreover, the current purchase of new energy vehicles can be exempted from purchase tax, compared with ordinary fuel vehicles can save tens of thousands of yuan, the starting advantage will be more obvious. For example, GAC Aion's AION Y Plus has a range of 430 kilometers, and the 99,800 yuan package is won, and you can buy a smart family car with a large space within 100,000 yuan.
However, in recent years, a number of preferential car purchase policies have been introduced in China, and the attractiveness of consumers has also shown a downward trend. Brother Yu is concerned that consumers have become more rational and basically do not buy cars on impulse, and it is difficult to impress them with small car purchase subsidies. Coupled with the impact of the price war of car companies, consumers have a strong wait-and-see mood, and many people are worried that the news of price reduction will come not long after buying a new car, and they are waiting for the lowest price.
From the relaxation of restrictions on license plate applications, to the introduction of a number of car purchase policies, and the release of terminal discounts by car companies, signs of stimulating the consumption of new energy vehicles can be seen. But does car spending really need a stimulus? Isn't what consumers lack confidence and funds to buy a car? The automobile consumption that was overdrawn in the early stage may not be able to recover if it is now a shot in the arm by the policy.