In recent years, the new generation of Chinese parents have paid more and more attention to the "allergy problem" of babies and children, and "hypoallergenic", "anti-allergenic" and "non-allergenic" have become important factors in the selection of maternal and infant products for their children. According to the "2023 White Paper on Allergy Cognition and Prevention of Maternal and Infant Populations", about 90% of parents have maintained a high degree of concern about "allergies" for 3 years.
In the maternal and infant nutrition industry, Witsbb, a comprehensive dietary nutrition brand under the Australian company Forestpark, took the lead in upgrading its "allergy-free" formula to version 2.0, which does not contain 29 common food allergens, bringing parents a more secure feeding experience and caring for every step of the growth of sensitive babies. Tested by an authoritative third-party organization, Witsbb's core products, vitamin AD and small blue box liquid calcium, do not contain 29 common food allergens, so sensitive babies can eat with confidence and easily supplement the key nutrients needed for growth.
Traditionally, "allergen-free" formula infant nutrition products usually refer to the formula of infant and child nutrition products that do not contain the 8 common allergens pointed out in GB7718-2011, that is, milk, eggs, gluten, peanuts, soy protein isolate, crustaceans, nuts and fish. On this basis, Witsbb has broadened the number of avoided allergens to 29 items, as far as possible to exclude the risk of causing baby food allergies, and the allergen test results are clear and clear, for parents to refer to at any time and jointly create a scientific feeding plan for the baby's growth.
Adhering to the vision of "striving to become the most trusted maternal and child health nutrition brand among consumers around the world", Witsbb has also set up joint laboratories in many countries to provide strong technical support for product development and quality inspection, and work with a professional team of child nutrition experts to provide advice on the nutritious diet of sensitive infants and children. Up to now, Witsbb has created a product matrix of calcium, iron and zinc series, vitamin series, DHA series and probiotic series, and its products have obtained multi-national qualification certifications, more than 20 international patents, more than 1,000 clinical trial reports and a number of achievements, continuing to bring safe, effective, comprehensive nutrition and good taste nutritional dietary supplement products for sensitive babies.
Since entering the Chinese market in 2019, Witsbb has been committed to "allergenic" formulas, and has been at the forefront of the "allergenic" infant nutrition track by exporting high-quality and safe infant nutrition dietary products to convey the concept of fine, scientific and "allergenic" feeding to Chinese parents. According to the certification of Frost & Sullivan, an internationally renowned consulting organization, Witsbb is the pioneer of "allergenic" formula infant nutrition in China, and has won the first place in national sales of allergenic infant nutrition products for three consecutive years. In terms of major e-commerce channels, Witsbb has won the TOP1 Children's Nutrition Sales on Douyin for many consecutive years, and won awards such as Tmall Cutting-edge Brand, Leaps and Bounds Award, and JD.com's Best Potential Award, proving its outstanding position and wide recognition in the hearts of Chinese consumers.
Not long ago, Witsbb also won the "Cutting-edge Brand of the Year" award at the 2024 Tmall Maternal and Infant Parent-Child Industry Summit Parent-Child Awards for its unique formula and excellent quality, and brought the core product of "allergenic" formula 2.0 to Tmall Global at the event site, which was unanimously loved by the parents and children present. Many parents said that Witsbb's "allergy-free" concept has opened up new ideas for scientific feeding, and they will always choose products such as Gynsbb Little Blue Box Liquid Calcium, Gynmin Vitamin AD and other products to supplement the nutrients needed for their baby's growth.
As the maternal and infant market becomes more and more refined and specialized, and consumers pay more and more attention to safety issues, Witsbb will always adhere to the concept of "committed to 'allergy-free' formula, sensitive babies can eat with confidence", continue to upgrade the formula, lead the track with professional and high-quality products, and constantly raise the safety and health of infant and child nutrition.
Note: "Allergenic-free" formula 2.0 means it does not contain 29 allergens, including shrimp, celery, soybeans, sesame, pistachios, cashews, almonds, hazelnuts, carrots, mustard, wheat, crab, lupin, pine nuts, eggs, walnuts, casein, gluten, buckwheat, milk, crustacean protein, mollusc protein, pecans, β-lactoglobulin, macadamia nuts, coconut, peanuts, whole milk protein, Brazil nuts.
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