Recently, there has been a stir on the Internet, that is, the legendary "copycat Jay Chou" actually endorsed a "copycat iced tea"! As soon as this incident came out, it immediately sparked heated discussions among netizens, and everyone said: "This is simply outrageous!" As for the company involved, it also quickly stood up and responded, insisting that its advertisement had procedures and was definitely not false publicity. What's going on here? Let's take a look.
Things have to start with an iced black tea called "Liang Win" discovered by netizens. The packaging of this iced tea, at first glance, is exactly the same as the well-known Master Kong iced tea, if you don't look carefully, you really can't tell it. What's even more outrageous is that the spokesperson of this iced black tea looks like Jay Chou, and is nicknamed "copycat Jay Chou" by netizens. Is this a coincidence, you say? Not only the packaging copycat, but even the spokesperson is a copycat, which is really surprising.
This is not over, this "cottage iced tea" is still majestically marked with the words "CCTV advertising brand". You know, CCTV advertising is a golden signboard, how dare ordinary brands write like this? But this "Liang Ying" iced black tea has just done this, which makes people doubt its authenticity and legitimacy. As a result, netizens began to dig deep into the background and origin of this iced tea.
After some investigation, netizens found that the production company of this "cottage iced tea" is "Dali Garden Beverage (Liaoning) Co., Ltd." This can confuse netizens, does this Dali Garden drink have anything to do with the well-known Dali Garden Food Group? Could it be a different product line for one company? However, if you look closely, although the names of these two companies are similar, they are actually two independent companies that have nothing to do with each other. Now netizens can be regarded as understanding, it turns out that this is a complete copycat product!
As soon as this matter was exposed, netizens stopped doing it, and posted pictures, complaints, and comments on social media. For a while, the topic of "Copycat Jay Chou" endorsing "Copycat Ice Tea" was on the hot search list and became the focus of everyone's heated discussion. Netizens said: "This is simply a fool of our consumers! "This kind of knock-off product should be cracked down on!"
In the face of questions and criticisms from netizens, the company involved, "Dali Garden Beverage (Liaoning) Co., Ltd.", also quickly stood up and responded. They said that their advertisements did have procedures and were not false propaganda. In order to prove their innocence, they also provided proof of CCTV advertising and related procedures. But can these responses really calm the anger of netizens?
Let's take a look at what legal experts have to say. Legal experts say the incident involves a number of legal issues. First of all, the endorsement of "copycat Jay Chou" may have infringed on Jay Chou's portrait rights and name rights. Although Jay Chou himself was not directly involved in the incident, his likeness and name were used for commercial purposes, which in itself is an infringement. Secondly, the packaging and name of "Shanzhai Iced Black Tea" are very similar to Master Kong's Iced Tea, which may also constitute issues of unfair competition and trademark infringement. Finally, the company in question claimed that its advertisement had a formality, but this does not prove that the content of its advertisement must be true and legitimate. If the advertising content is falsely advertised or misleading to consumers, then the company involved still needs to bear the corresponding legal responsibility.
As for Jay Chou, although there has been no official response to this matter yet, I believe they will not sit idly by. After all, as a high-profile star, his image and rights and interests also need to be protected. As for Dali Garden Food Group, as a representative of a genuine brand, they also expressed concern and dissatisfaction with this incident. They said that they will pay close attention to the progress of this matter and take necessary legal means to protect their legitimate rights and interests.
Consumers are also talking about it. Some people say that they have been in the hands of copycat products before and have long lost trust in such products. They called on the relevant authorities to strengthen supervision and crack down on such violations of consumer rights. Others said that although the packaging and spokesperson of this "cottage iced tea" are a bit laughable, as long as the quality of the product is okay, they will still consider buying it. However, most people still believe that this kind of copycat behavior not only violates the rights and interests of consumers, but also damages the image and market order of genuine brands, and should be severely cracked down.
Although this incident of "copycat Jay Chou" endorsing "copycat iced tea" is only a small case, it has triggered our thinking about intellectual property protection and market competition order. In this era of information explosion, how should we protect our rights and interests? How to create a fair, just and orderly market environment? These questions deserve our deep consideration and discussion. Hopefully, this incident will serve as an example of the alarm bells ringing for a long time, reminding us of our ability to be vigilant and rational at all times.