N Haidu all-media reporter Lin Juan Intern Lin Kunzhe text/picture
From May 16th to May 19th, the 2024 Jay Chou "Carnival" World Tour was held in Fuzhou at the Strait Olympic Sports Center Stadium. According to the concert organizers, about 100,000 fans from all over the country will come to Fuzhou during the concert. Judging from the current fan ticket purchase information, more than half of the ticket buyers are from outside Fuzhou. This Jay Chou concert in Fuzhou will be the concert with the most performances and the largest number of fans in Fuzhou's history.
The "butterfly effect" caused by Jay Chou has appeared everywhere in Banyan City, and the venue is full, and it has also stimulated consumption such as catering and accommodation outside the venue, and many people call it Jay Chou's "concert economy".
chased the concert to set up a stall
At 5 p.m. on May 16, before the first day of Jay Chou's Fuzhou Station concert, dozens of meters of stalls lined up next to Gate 5 of the Strait Olympic Sports Center, and the stall owners enthusiastically promoted their goods. The stalls were filled with a variety of Jay Chou merchandise, exquisite accessories, make-up services and photography services, as well as a variety of snacks and drinks.
The booth was full of all kinds of Jay Chou peripherals
In addition to the fixed stalls provided by the organisers, many members of the public spontaneously became mobile stalls. Among them, the food stalls sell skewers, oden, fried oysters, etc., with prices ranging from 10 yuan to 30 yuan. At the souvenir booth, the official concert commemorative T-shirt is priced at 228 yuan, and the kung fu fan is 39.9 yuan each, and there are also cost-effective peripheral products such as support bracelets and tattoo stickers, as well as support props such as light sticks and support hands, the price is between 20 yuan and 50 yuan, and the price is generally slightly higher than that of online sales channels.
"Today's business is, in one word, 'good.'" Mr. Lin, the owner of a kebab stall, happily told reporters that he went to the venue at 9 o'clock in the morning to prepare, although the concert only started in the evening, but at noon, the people outside the venue were already bustling. "Although I often set up stalls outside the venue, this is the first time I have seen such a 'grand occasion'. There are more people than ever before in concerts, and our business is booming even more than ever! Mr. Lin makes a living by setting up a stall to sell snacks, usually when there is a concert, he will rent a stall near the venue, this time he specially hired someone to go out together, but he is still too busy, "I have sold hundreds of beef skewers and mutton skewers", Mr. Lin's hands still do not stop for a moment while speaking.
Food stalls are doing a brisk business
For example, there are not a few stall owners who chase the "concert" and set up stalls. Xiao Pan is a college student from Quanzhou, "Since January this year, I have been chasing concerts everywhere in the province. Xiao Pan told reporters that at first he just wanted to work part-time, and he didn't expect it to be so popular, and the cost of spending about 2,000 yuan a day during the concert was about 2,000 yuan, but the money earned was also considerable. Ribbon braiding is 39.9 yuan, and makeup and braiding are 169 yuan. Xiao Pan said that from more than 2 p.m. to 5 p.m., he has completed the makeup of dozens of citizens, "I can rest when the concert starts."
"Ribbon braiding" outside the venue
Off-site business is booming, and there are also "business opportunities" in the market
Many Jay Chou fans who bought tickets to watch the show have a better understanding of the needs of the fan group and some regulations of the concert than ordinary merchants outside the venue. Since some items are strictly prohibited from carrying at the concert, selling bagged water for concerts and making appointments in concert venues have also become new "business opportunities" for many people, and in the weeks before Jay Chou's Fuzhou concert begins, many businesses on the Xiaohongshu platform have released relevant reservation information, and Ms. Wu is one of them.
"It is the wish of many fans to be able to leave their own 'life photos' at the concert." As Jay Chou's ten-year "old fan", Ms. Wu told reporters that Jay Chou basically grabs tickets to watch every time he tours, and she noticed that every fan will dress up carefully when they come to watch the movie, but they can't freeze the best moment due to limited photography technology or ordinary shooting equipment. "I'm a photographer, and I can help fans capture their happiest moments." Ms. Wu said that her appointment price is not high, the reservation price is 9.9 yuan for 8 tickets, and the on-site price is 9.9 yuan for 5 tickets.
Xiao Zhong and Xiaobai, who also bought tickets to watch the movie, accidentally became Polaroid stall owners, "We originally planned to take a Polaroid to the scene to take pictures, but we met a couple on the way and asked if we could take a picture for them." In this way, Xiao Zhong and Xiao Bai started a photography business, "I didn't expect that there were not many people who wanted to take pictures, and they took more than 40 photos in less than an hour." ”
"There is no way to bring mineral water into the venue, so we have prepared some bagged water." Ms. Zhang said that she prepared several bags of 500ml bags of water into the venue and provided them to some fans who did not prepare water, selling them for 5 yuan a bag.
It is difficult to find a room in the surrounding hotels, and the room price is directly proportional to the distance
However, the "splashing wealth" brought by Jay Chou's concert is far more than that. The reporter learned that from May 16th to May 19th, the hotel near the concert was almost "hard to find".
The price of some B&Bs has risen, among them, Xin Rongxing Apartment, which is about 2.2 kilometers away from the Olympic Sports Center, has a double bed room priced at 800 yuan per room, and its weekday price is about 200 yuan, and the house price has increased nearly 3 times, even if the house price has risen so hugely, the room on the 17th has already been sold out.
The price of mid-to-high-end hotels is soaring, and the room rate of the all-season hotel (Olympic Sports Store), which is about 1.3 kilometers away from the Olympic Sports Center, reached 1,799 yuan on May 17, an increase of about 1,400 yuan compared with the room price of about 400 yuan on weekdays. "Affected by Jay Chou's concert, the price of the hotel began to increase from the 16th to the 19th." The front desk staff of the all-season hotel (Olympic sports store) told reporters that the surrounding hotels and B&Bs have also increased prices to varying degrees.
Subsequently, the reporter inquired on a tourism platform, a number of hotels and B&Bs within 4 kilometers from the Olympic Sports Center have been sold out, some hotels only have hourly rooms or a few rooms, and there are still vacant hotels and B&Bs that have increased by 3 to 5 times, and the house price is also proportional to the distance from the Olympic Sports Center, the closer to the venue, the greater the increase in house prices.
Exchange "tickets" for "tickets" and foreign tourists call them "friendly"
"Going to a city for a concert", the reporter learned from the official account of "Fuzhou Cultural Tourism" that in order to welcome fans from all over the world, many scenic spots in Fuzhou have launched "pet fans" benefits and launched a series of preferential activities, such as: With Jay Chou concert tickets, from May 15th to 20th, you can enjoy the Water Pavilion Stage/Little Yellow Building/ Yan Fu's former residence ticket is 29.9 yuan at a preferential price, or a plush pendant of the love tree will be given if you spend more than 150 yuan in the ancient house Fuli cultural and creative store, or you can also enjoy a free ticket for the 18 scenic spots of Drum Mountain from May 16th to 19th, visit the Fujian Cuisine Culture Museum for free, and enjoy an 8.8% discount on dining at the Fujian Cuisine Culture Museum, etc.
"I came to Fuzhou two days in advance to check in!" Mr. Zheng from Nanchang told reporters that he planned to come to Fuzhou after grabbing tickets for Jay Chou's concert in Fuzhou last year. Before the concert started, he learned about some preferential activities given by many relevant departments and individual businesses in Fuzhou to Jay Chou fans who watched the performance.
Among them, a hot pot restaurant in Fuzhou prepared a bus after the concert and waited for fans outside the venue, and fans could go to the downtown store to eat hot pot without paying the fare, which surprised him. "Every day I come to Fuzhou, there are new surprises because of Jay Chou's concert tickets, for example, in some bubble tea shops, I only need to show Jay Chou's concert tickets for free, Fuzhou is really 'friendly'!" Mr. Zheng said.
Editor: Xiao Xiao
Intern Editor: Zeng Jingyu