This weekend, the temperature in Qingdao did not rise, but the heat did rise significantly.
On June 15th and 16th, Deng Ziqi's "I AM GLORIA 2024 Tour Concert - Qingdao Station" was held in the gymnasium of Qingdao Citizen Fitness Center;
At the same time, Tao Zhe's SOUL POWER II world tour - Qingdao Station was held at the Guoxin Stadium of Qingdao Sports Center.
In recent years, cultural activities such as concerts and music festivals have gradually become an important driving force for urban development, not only bringing economic benefits such as performing arts, transportation, accommodation, catering, etc., but also continuously amplifying the city's traffic - concerts and music festivals with young people as the main audience group are the natural traffic hotspots for these "Internet natives".
Prior to this, in May, Rainie Yang's "LIKE A STAR" world tour - Qingdao Station, Chen Chusheng's "Ridge" 2024 Tour - Qingdao Station, Qingdao Hi Me Youth Music Festival, 2024 Qingdao Polar Day Party and a series of wonderful performances have continued to increase the popularity of Qingdao labels on the Internet, and in the coming months, this popularity will inevitably be further amplified.
Source: Jimo release
On June 29, Xu Song and Wang Xinling will sing in Qingdao on the same day:
Guoxin Sports Center Stadium will welcome Xu Song's Breathing Wild Tour Qingdao Station; Wang Xinling's SUGAR HIGH2024 World Tour Qingdao Station was selected in the gymnasium of Qingdao Citizen Fitness Center.
In July, concerts in Qingdao are more intensive, with weekly performances throughout the month.
On July 6, Li Jian's "When All Things Are Alive" tour concert in Qingdao was staged in the gymnasium of Qingdao Citizen Fitness Center.
On July 13th, A-LIN (HUANG LILING) 2024 TOUR QINGDAO STATION WILL BE HELD AT GUOXIN STADIUM OF QINGDAO SPORTS CENTER.
On July 19, Nanquan Mother's "I'm Back" 2024 Tour Qingdao Station started at the Qingdao Phoenix Sound Grand Theater.
On July 20, Zhang Xinzhe, who carries the youth of countless people, also came to Qingdao, and his future ultimate version of the 2024 tour Qingdao station will be sung at the Qingdao Guoxin Sports Center Stadium.
On July 27, Xiao Shenyang's "I Don't! The Qingdao leg of the 2024 tour will be held at the Guoxin Stadium of Qingdao Sports Center.
In August, Qingdao's concert market still maintained a high level of popularity, and there have been many "finalized" performances.
On August 10, the 2024 Zhang Shaohan World Tour Qingdao Station was staged in the gymnasium of Qingdao Citizen Fitness Center.
On August 24, Liang Jingru and Ma Siwei sang on the same day, and the Guoxin Stadium of Qingdao Sports Center ushered in Ma Siwei's "Dark Horse Season" tour - Qingdao Station; The gymnasium of Qingdao Citizen Fitness Center will hold the Qingdao station of Liang Jingru's "When We Talk About Love" 2024 tour.
In September, Qingdao will usher in the "top stream" of the concert market:
On September 21st and 22nd, Lin Junjie JJ20 World Tour Qingdao Station will be held in the gymnasium of Qingdao Citizen Fitness Center.
Such a dense number of heavyweight performances once again confirmed the charm of the "Island of Music".
Concerts, music festivals, and especially the location of the concert, are often considered strictly. First of all, we should consider the hardware elements of the venue, not only whether the venue can seat tens of thousands of people, but also whether the surrounding transportation, accommodation, catering and other infrastructure configurations can meet the gathering needs of large flow of people.
Relatively speaking, hardware is the "minimum threshold", and spending power and urban attractiveness are the key considerations for concerts and music festivals. First, the consumption power of the city itself should be sufficient to support the performance market, and the support of the "local box office" is a "reassurance" that the performance organizer attaches great importance to, so the more populous the city with a higher per capita income, the more developed the performance market. The second is the attraction of the city to the surrounding people, and the continuous 10,000-person concerts and music festivals need to gather more than 100,000 spectators within a few days, which is not only a test of the "local box office", but also a test of the city's radiation ability.
Source: Qingdao West Coast release
It is not difficult to understand why the "Island of Music" is so popular.
From the perspective of infrastructure, Qingdao has a complete stadium, which is enough to support several concerts of 10,000 people held at the same time, and the urban transportation, including subways and buses, is convenient enough to meet the needs of large-flow crowd transportation.
From the perspective of consumption power, in 2023, the total retail sales of consumer goods in Qingdao will be 631.89 billion yuan, a year-on-year increase of 7.3%. Among the northern cities, Qingdao is second only to Beijing in this data, and is the "second city in the north" in the field of consumption.
"Going to a city for a concert" is a true portrayal of many young people today. From the perspective of radiation capacity, Qingdao is an important consumption center on the Jiaodong Peninsula and even the entire Shandong, which is enough to support the market demand for the top concerts. For example, in July last year, two consecutive Xue Zhiqian "Alien Objects" concerts were held in Qingdao, attracting a total of more than 80,000 audiences, many of whom came to Qingdao from all over the country.
This year, Qingdao's concert market is even hotter, and the city brand of "Island of Music" will inevitably attract more young people to come, so that more people have the opportunity to experience the charm of Qingdao firsthand.
Editor-in-charge of this issue: Wu Xiaokun
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Taojun looks forward to working hand in hand with elites from all walks of life~