With the continuous improvement of people's living and consumption standards, the requirements for material goods are becoming more and more stringent, and the pursuit of luxury goods is also increasing. Today, the current state of the global luxury market is complex and dynamic, with both challenges and opportunities.
Last year, the luxury market in Chinese mainland ushered in a recovery, and luxury brands are trying to seize the Chinese market, which shows the strong demand for luxury goods from Chinese consumers. In addition, young Chinese consumers prefer jewelry, watches and sports shoes over ready-to-wear, which has also become a new growth point for the luxury market.
In the 2023 Swiss Watch TOP50 list, today, we will analyze the top ten.
4-10名:爱彼(Audemars Piguet)、百达翡丽(Patek Philippe)、理查德·米勒(Richard Mille)、浪琴(Longines)、江诗丹顿 (Vacheron Constantin)、百年灵(Breitling)和天梭(Tissot)
Audemars Piguet was founded in 1875 and is headquartered in the Vallée de Joux in the Swiss Jura Mountains. The development process of the past 149 years can only be described by the word "ups and downs". Since its inception, the brand has been managed by the founding families (Audemars and Piguet); Patek Philippe's history dates back to 1839 and was founded by the young Polish watchmaker Antoine Norbert de Patek and the French watchmaker Adrien Philippe. The concept for the brand stemmed from the two designers' deep knowledge of horological technology and their unique design philosophy, and it didn't take long for Patek Phillip to make a name for itself in the world of horology;
RICHARD MILLE'S AVERAGE RETAIL PRICE WAS 275,000 CHFS, SECOND ONLY TO GREP FORSIE'S 313,000 CHFS. Different from other brands, the brand was founded late, founded in 1999, is one of the high-end Swiss watchmaking brands, the products are full of science and technology and a sense of sport, in order to bring customers the best experience, in terms of design, especially pay attention to the shock absorption performance of the watch, but also meet the requirements of ergonomic design, in terms of material selection, the use of titanium to make the movement, carbon nanofiber to make the bridge, or the use of "Alusic" ultra-light satellite material, "Ntpt" carbon fiber, quartz fiber to make the case; Longines ranked seventh with sales of CHF 1.11 billion;
Vacheron Constantin ranked 8th, with sales of 1.097 billion Swiss francs last year, and Tissot is a mid-range brand of the Swatch Group, founded in 1853, and after years of development, it has become one of the world's well-known watch brands, loved and sought after by young people;
1-3名:劳力士(Rolex)、卡地亚(Cartier和欧米茄(Omega)
Rolex ranked first, achieving revenue of 10.1 billion Swiss francs (about 80.5 billion yuan) last year, becoming the first Swiss watchmaking brand to break through the 10 billion Swiss franc mark.
It is worth mentioning that the top five in the list have not changed: together they account for 50.2% of total sales, making them the main force in Swiss watches.
Judging by the willingness of consumers, watch consumption is recovering. Luxury watch brands are also moving closer to young people, who are more likely to inspire a passion for product ideas and material innovation. At present, the Chinese market is gradually growing, and the number of young Chinese consumers is increasing, and they are playing an important role in the market.