Text | Editor: The mountains and rivers are all fine
sequence
In the past few days, the Internet has been frying, why? It's not because Baidu's vice president, the public relations guru Xuanjing speaks too much;
It was like dropping a big bomb, and there was a ruckus in society and on the Internet.
You say it's not strange;
Just a few words, her fans have risen by millions, but Baidu's purse is miserable, and the market value is 6 billion less in the blink of an eye.
The big guys are curious, what kind of good words are this talking about, can it be so powerful?
It turns out that; Xuan Jing speaks that is called a ruthless, cold one;
also reveals the domineering side leakage in the workplace, which means: Whoever wants to play yin with me;
One article of mine can make him unable to get mixed in the circle.
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This sounds like those big guys in the TV series, who let people get a box lunch if they don't agree with each other.
We have to ask, is it because Xuan Jing is too floating, or does she really have the ability to go through the sky?
Resignation ended
Seeing that the pressure of public opinion is great, Xuan Jing is anxious;
On the evening of May 8, I hurriedly posted an apology statement in the circle of friends, and I wanted to put out the fire quickly.
She said that she didn't speak too much in the short video, and she caused such a big mess, so she had to say sorry to netizens sincerely.
It is also explained below; That video was purely a personal act, and it was not reported to the company, let alone Baidu's thoughts.
Her hot video made her the king of topics overnight, and her fans have increased a lot, but there are also a lot of criticisms.
There was a lot of talking; Especially her "boss" style, saying that if she wants an article, she will collapse her opponent;
It was so loud that it made people shake their heads.
Netizens thought she was too arrogant and said that she was self-aggrandizing;
I thought I could cover the sky with one hand.
was scolded so badly that Xuan Jing came out the next day to admit her mistake, saying that she was impulsive at the time and accepted everyone's criticism;
Pledge to shut up and think more in the future.
Baidu's action is also fast, and it directly let Xuan Jingjuan cover go.
Then, Baidu boss Robin Li held an internal meeting and mentioned the matter of mentioning Xuanjing;
also specially praised the good employees present, which means: "We Baidu want good comrades like you." ”
He was so excited;
When he praised people on the spot, he almost shouted: "You represent Baidu, you are the truth of Baidu."
The meaning of this; Anyone with a discerning eye understands.
As a result, it didn't take long for Xuan Jing to speak and confirm that she had left Baidu.
This series of things made netizens addicted, and they joked: "She approved the resignation of employees quickly, and the company was also very profitable to leave by herself." ”
That's it; In just a few days, Xuan Jing has gone from an executive at Baidu to a former employee, and her life has been up and down, which is really exciting.
The behind-the-scenes promoter of Xuan Jing's popularity is revealed
You look at the number of fans in Xuanjing, whooshing, from zero to nearly one million;
At this speed, there must be someone behind to guide it.
An insider revealed that Xuan Jing had made a lot of money and went to a class called Brother Sam;
I also visited the house in person.
This brother is quite famous in building a personal brand;
He's pretty good at blowing himself, but he does have two brushes.
Unexpectedly, Brother Sam himself admitted it, saying that Xuan Jing was indeed his student.
He also agreed with Xuan Jing's point of view, but immediately clarified that the copywriting that caused a sensation had nothing to do with his team.
When he spoke of it; That smile, tsk; With a bit of "you know" flavor, as if joking.
Brother Sam confessed to teaching Xuanjing; The views are also the same, but he doesn't take the blame for the copywriting.
He smiled subtly, and felt sarcastic.
As for the tuition, the price is not expensive at Brother Sam's, but for Xuan Jing, who has an annual salary of 16 million, one or two thousand is nothing;
Coming to study in person shows her determination.
Netizens also teased Brother Sam, saying that he could hurry up in his lectures, and Brother Sam spoke fast; Earn fast, too.
Brother Sam doesn't recognize the role of trader, so who is the master behind it? There is news that it says;
It was an institution in Hangzhou that took action, and it cost 160,000 yuan to shoot these videos.
Hey, just these few videos have gained millions of fans, and the money is worth it;
is her identity;
You shouldn't have said that.
Hype or what?
The matter is not over here, and Xuan Jing's small company, which has just opened, was dug up by the media.
At this moment, everyone is muttering, what is her amazing speech?
This is not the first financial poked out a big news, saying that Xuan Jing had the idea of playing entertainment brokerage before she left.
You know what? Her new company opened quietly in April, and she was still working at that time!
Could it be that she had expected to leave in May?
It was prescient.
As for this company, the legal person is two generals, on one side is Xuan Jing herself, and on the other side is her assistant Zou Shaohuan in Baidu.
The registered capital is not much, only 10,000 yuan, but Xuan Jing accounts for ninety percent of the shares, a proper major shareholder.
It makes sense to think about it, if you want to build your personal brand, reach out to the fields of entertainment, retail, and live broadcasting, and put some fierce materials to stir up the heat, it seems quite reasonable.
But the problem is, as a vice president who hasn't left the company yet, it's really confusing.
Now, Zou Shaohuan, who was mentioned with her, has not left Baidu.
Baidu said that Xuanjing's operation violated the company's regulations and prevented employees from starting a new company while they were on the job.
Even the news anchor of Shanghai TV came to join in the fun, saying that this farce was a hype drama directed and acted by himself.
You know what? Just these few days;
Xuan Jing's fans on Douyin have swooped to millions, which is simply the rhythm of overnight popularity.
The more I look at this, the more I feel that it is not simple, and all kinds of clues are spelled together, which makes people mutter;
Something feels wrong.
Originally, most of us didn't know who Xuan Jing was;
I don't care about those big bosses either.
But this trouble, good guy, she has completely jumped out of the small circle and become a household name.
However; Everyone didn't appreciate her apology, and in the online comment area, there were many doubts, which dazzled people.
So far, she hasn't squeaked about her company's business.
What kind of medicine is sold in this gourd? We'll have to wait and see.
On the evening of the 9th, Zhou Hongyi, the boss of 360, posted a video;
Talked about the recent hot spots. He said that enterprises want to make their own brand IP;
This path is not wrong, making some mistakes in the process and paying some tuition, that is the only way to grow.