Hongmeng Zhixing's sales in April led the new forces
In April 2024, HarmonyOS continued to lead China's new power car brands with 29,632 deliveries, and won the monthly sales champion for a second consecutive year. The monthly delivery volume of the flagship Wenjie M9 reached 13,391 units, ranking firmly in the sales volume of more than 500,000 yuan of China's new forces. This impressive achievement not only confirms the market response that has continued to heat up since the launch of the M9, but also further demonstrates the leading edge of Hongmeng Zhixing in terms of intelligence and quality.
Since its launch in the second half of 2023, the M9 has brought consumers a new intelligent experience by integrating Huawei's top 10 smart car technologies, thus reshaping the new standard of luxury cars. Its large orders have exceeded 70,000 units, and it can be described as a star product among new power brands. In addition to the M9, other models of Hongmeng Zhixing, such as Zhijie S7 and Wenjie new M7, also achieved good sales results in April, which jointly drove the overall sales of Hongmeng Zhixing.
Outstanding advantages in intelligence and quality
HarmonyOS Zhixing can stand out among the new power brands, largely due to its outstanding advantages in intelligence and quality. As a joint venture between Huawei and leading car companies, HarmonyOS has natural technological advantages in intelligence.
The M9 is a concentrated embodiment of the intelligent advantages of Hongmeng Zhixing. It integrates Huawei's top 10 smart car technologies, including autonomous driving, intelligent cockpit, and in-vehicle intelligence, bringing users a brand-new intelligent experience. For example, the M9 is equipped with an industry-leading autonomous driving system, which can realize unmanned assisted driving on highways; Its intelligent cockpit system can automatically adjust the interior environment according to user habits; The on-board intelligent system can also proactively improve users' travel habits and provide personalized travel solutions. The use of these black technologies has undoubtedly pushed the intelligent experience to a new level.
In addition to intelligence, Hongmeng Zhixing has also set a new industry benchmark in terms of product quality. Hongmeng Zhixing adheres to the strategy of "quality war" rather than "price war", and creates high-quality products for consumers by using first-class processes and materials. Taking the M9 as an example, its body is made of aluminum alloy and carbon fiber composite materials, which is not only light in weight but also high in strength; The interior is upholstered in the finest nappa leather and solid wood. The M9 also creates a comfortable and quiet riding experience for passengers through multi-faceted humanized design such as shock absorption and sound insulation. HarmonyOS has redefined the standard of luxury cars with excellent quality.
Adhere to the "quality war" strategy has been recognized
It is precisely by virtue of its dual advantages in intelligence and quality that HarmonyOS has won wide recognition from consumers, helped reshape the new pattern of the mid-to-high-end market, and led the upward development of Chinese auto brands.
Among the new power brands, Hongmeng Zhixing has always been a staunch supporter of the "quality war". Unlike some other new power brands that seize market share through low-price strategies, HarmonyOS attracts consumers by providing high-quality products and services. While this strategy may affect sales in the short term, it can help build a brand image and earn consumer trust and loyalty in the long run.
HarmonyOS Zhixing's "quality war" strategy has achieved initial results. Taking the M9 as an example, although its price is more than 500,000 yuan, it still wins the favor of a large number of consumers with its outstanding quality and intelligent experience. These consumers are not only from the mid-to-high-end market, but also from consumer groups that originally preferred joint venture luxury brands. HarmonyOS is redefining the image of Chinese brands in the mid-to-high-end market through its excellent product strength.
The outstanding performance of HarmonyOS has also set a new benchmark for the upward development of Chinese auto brands. For a long time, Chinese brands have been considered difficult to get a piece of the mid-to-high-end market. However, the success of Hongmeng Zhixing confirms that as long as they adhere to quality first and continuous innovation, Chinese brands are fully capable of occupying a place in the mid-to-high-end market and even leading new trends in the development of the industry. It is believed that driven by HarmonyOS Zhixing, more and more Chinese brands will join the competition in the mid-to-high-end market, thereby promoting the development and progress of the entire industry.
HarmonyOS Zhixing's leading sales in April 2024 is the result of its dual advantages in intelligence and quality, as well as its adherence to the "quality war" strategy to be recognized by consumers. Through this achievement, HarmonyOS has not only consolidated its leading position among new power brands, but also pointed out the direction for the development of Chinese auto brands in the mid-to-high-end market, and promoted the development of the entire industry in the direction of higher quality. It is believed that in the near future, Hongmeng Zhixing will become a new model for leading Chinese auto brands to the world.