Recently, the suicide of the game booster "fat cat" in Chongqing by falling into the river has aroused heated discussions on the Internet. While paying attention to the incident, netizens placed orders for takeout for offline memorials. But among these takeaways, a large number of empty packaging boxes and milk tea filled with water and pretended to be milk tea were found, which made everyone pity the "fat cat" and add a bit of anger and consternation.
Here, let's leave the incident aside for the time being. Netizens invariably ordered takeout for an unmasked deceased, which itself contains a lot of warmth. Before the death of the "fat cat", he relied on game leveling to earn hard money, and in order to save only vegetarian takeaways, his sad past and emotional experience are enough to make people sigh and empathize. However, some merchants played "karate" at this time, ignoring the warmth of netizens, and sent worthless empty packages to the scene, thinking that they could not find it if they were clever in doing things. I think this is not only a wanton deception of consumers, but also a great disrespect for the deceased, which is unreasonable.
However, the takeaway brand involved is not an exception, it can be described as the "collective behavior" of many well-known brands such as Michelle Bingcheng, Tea Baidao, Wallace, Niu Jobao, and Gongcha. These brands are only well-known, but they rely on the information of netizens and unscrupulously live up to the last warmth in the incident. And this time, these so-called big brands and "little demon" stores are now on such a table, think about how ironic it is to talk about the "corporate conscience culture" that is usually spoken.
In the face of huge pressure from public opinion, these brands finally couldn't sit still, some apologized and strongly condemned, some closed stores to rectify and draw a clear line, and some donated money and materials to show their love. The brand's stress introspection and "atonement" interpretation are not enough to solve the problem of quelling this empty bag turmoil. As soon as the heat passes, there are also brands that take the opportunity to be bold. Since the consciousness of merchants is unreliable, the market supervision department takes the initiative to attack, and only by standing at the height of maintaining market rules and order, punishing and strengthening supervision in accordance with the law, can we truly let brands or businesses learn a lesson and respect the rights and interests of the public. It is reported that the Chongqing Yuzhong market supervision department has carried out verification and follow-up, conducted inspections on relevant clues, clarified responsibilities and penalties for violations of laws and regulations, and returned justice to consumers. The author believes that the regulatory authorities can also take the initiative to interview the brands or businesses involved, after all, this matter has also had an impact on the local business and cultural environment, and the local people should be aware of the impact and eliminate the impact.
It is worth mentioning that some brands apologize superficially, avoid the important and trivial, and even claim to close their stores to avoid the limelight and protect themselves. If even the apology is so perfunctory and not responsible, how can the public expect it to really wake up and change its past mistakes, doesn't it mean that the pressure is not great enough? Therefore, it is better to grasp the small things as soon as possible, pay close attention to them, strictly manage them from the market supervision and legal levels, and find that they will not be tolerated and must be dealt with strictly. I think that only in this way will the warmth of netizens be cherished by the brand, and the conscience of the enterprise will be truly established.