Fragrant fluttering posing for the follow-up of milk tea
Xiang Piaopiao still had an accident.
After becoming popular with the sarcastic milk tea, their suspected posing caused criticism from many netizens.
Even Lao Hu couldn't help but come out and denounce that they were suspected of deceiving domestic consumers for commercial interests, which seriously violated business ethics.
I have to say that Lao Hu's evaluation of Xiang Piaopiao is still very sharp.
It also allows us to see the true face of Xiang Piaopiao.
It turned out that Xiang Piaopiao's so-called satirical products were just a posing of cup sleeves, and they were sold in Japanese stores as such.
pretended to carry it hard with Japan, but in the eyes of the Japanese, they didn't dare to put a fart, and the product was not sold in Japanese stores at all.
On the contrary, in the country, through public opinion to invite merit, it is really to treat the Chinese as fools.
Domestic netizens were really deceived miserably.
also made their daily sales exceed one million, sold out of stock, and many people left messages one after another, just for their patriotic feelings.
will pay for their products.
It's really hard to put into words.
Let's go back to the details of this one thing and see how they all work!
It is reported that at the beginning of May, Xiangpiaopiao sold milk tea printed with Japanese nuclear contaminated water and other copywriting in Japan, which resonated with many domestic consumers.
In this regard, the official of Xiangpiaopiao immediately responded: My employees are good!
The response looked like a big deal, not only denying that the move had nothing to do with the head office and was the personal behavior of the employees, but also showing their attitude and currying favor with patriotic consumers in China.
In this regard, many people have expressed their support for them, believing that they are a patriotic enterprise and should be developed and respected.
But unexpectedly, they were only popular for a few days, and the inside story of the matter was exposed.
Japanese stores denied that they were selling products with copies of the nuclear contaminated water, which raised serious doubts about Xiang Piaopiao's behavior.
Actually, this one thing is already obvious.
The facts are in front of us, this incident is a marketing case of the enterprise, using everyone's patriotic feelings to set up a patriotic character.
There is nothing wrong with wanting to establish a patriotic character, and it seems that making patriotism a business should not be condemned.
But the problem is that while they want to set up patriotic characters, they don't make any effort and make a false shot, which is unacceptable.
In addition, some bloggers mentioned that the behavior of employees has exceeded the behavior of an employee, which has also caused serious doubts about the production management and quality of Xiangpiaopiao Enterprise.
This kind of analysis is not unreasonable, and there are indeed big problems in it, which are worthy of our reflection.
I have to say that as the Xiang Piaopiao incident continued to ferment, someone came out to see Xiang Piaopiao's operating income.
Their sales in Japan are almost negligible, and even if they abandon the Japanese market, it will not have any impact on their own business.
This makes people even more uncomfortable, in an influential market, to behave in exchange for high patriotic returns.
Is this really kind?
There is no doubt that it is not kind, not to mention that Xiang Piaopiao did not give up the Japanese market, even if the income was insignificant, they did not give up, but chose the employee to pose with a cup sleeve.
This situation makes people feel even more speechless.
Not to mention whether the name Xiang Piaopiao is good or not, just rushing at these magical blind operations is enough to make people resist.
What do you think about this?