Nowadays, in the fiercely competitive tea circle of fruit tea and fresh milk tea, what is your favorite milk tea brand?
Do you still remember the fragrance that was once endorsed by Wang Junkai and whose sales could circle the earth several times?
A few days ago, Xiangpiaopiao milk tea exploded on the Internet, becoming the light of domestic products overnight, and the sales in the live broadcast room soared to 400 times as before. The reason behind this has aroused the attention and discussion of many netizens.
Ironic cup set
It is reported that due to the continuous depreciation of the yen, many people have flocked to Japan to purchase. During the May Day holiday, Japan has undoubtedly become the most popular tourist destination abroad.
In a local supermarket in Japan, a Chinese tourist found that the milk tea under Xiang Piaopiao was printed with slogans mocking Japan's nuclear sewage discharge into the sea.
"0.1% of the land pollutes 70% of the ocean"!
"The ocean is not Japan's sewer"!
"Ask Japanese politicians to drink the nuclear sewage"!
"We can do without Japan, but we can't do without the ocean"!
These slogans are all printed on cup sleeves and are available in both Chinese and Japanese. When tourists saw it, they took pictures of it and posted it online. For a while, the popularity skyrocketed, and the number of forwarders was quite large, and finally it rushed to the hot search.
Someone called Xiangpiaopiao's customer service about this matter, and the result was that it was an employee's personal behavior, and it was rumored on the Internet that he was suspected to be a post-00s employee who went to Japan to conduct business.
This incident is so big that many netizens are worried that the employee will be fired. But soon, Xiang Piaopiao's official account posted, the content was only a few words, "Our employees are good"!
Not only that, but because of the concern for the employee's personal safety in Japan, the company also deliberately arranged for him to return to China as soon as possible.
When I arrived at the domestic airport, although it was already early in the morning, Chairman Xiang Piaopiao still held a banner and personally picked up the plane at the airport. Praise the staff for being fragrant warriors!
Sales skyrocketed
Subsequently, in the official live broadcast room, the senior management of Xiangpiaopiao bluntly rewarded the employee with a bonus of 100,000 yuan. In addition, all the live broadcast income from 20-24 o'clock that night will be donated to the environmental protection foundation.
At the same time, the anchor in the live broadcast room also wore short sleeves of Chinese red, and he was even more commensurate with netizens as "comrade" in his words. So far, Xiang Piaopiao's wave of operations can be said to have earned enough eyeballs and full of goodwill.
As public opinion continues to ferment, more and more netizens are rushing into the live broadcast room to purchase milk tea. The sales volume has increased from 2,500 yuan a day to 1 million a day, a 400-fold increase!
After Xiangpiaopiao became popular, most netizens gave it sponsorship. But some netizens questioned that this might just be a patriotic marketing directed and acted by Xiang Piaopiao, earning traffic in the name of patriotism.
Because of media interviews with Japanese stores that sell milk tea, employees denied that they had ever sold milk tea with cup sleeves. Subsequently, Hu Xijin also issued an article to refute this behavior.
Hu Xijin said that this kind of behavior violates business ethics and achieves commercial goals by consuming and fooling the public's patriotic feelings, which is very debatable.
Opinion says
We do not rule out the suspicion of marketing in Xiangpiaopiao, but even if it is marketing, this wave of marketing about Japan's nuclear sewage has also done a good job!
Since last year, when Japan braved the world's condemnation to discharge nuclear sewage into the sea, the international enthusiasm has not been high. It seems that only we, who are close to Japan, are paying attention to this matter, and the rest of the world is watching the theater from the other side as if it is none of our business.
But as everyone knows, the discharge of nuclear sewage into the sea is not the business of a few countries at all. It is a major event for the whole world and all mankind! No one can stay out of it and sit back and relax!
It is true that we have ethnic hatred with Japan. But the discharge of nuclear sewage into the sea is a matter of the future, and it will be for generations to come, how can you not pay attention to it and don't care!
And Xiang Piaopiao, is it not worthy of praise for a milk tea brand to do this, resolutely stating its position and attitude?