Recently, a photo of Xiangpiaopiao's MECO juice tea taken in a Japanese supermarket has sparked heated discussions on the Internet. This Chinese drink, with its distinctive stance and sharp slogan, has successfully attracted the attention of many netizens in China and Japan. The packaging was written in both Chinese and Japanese: "Please Japanese politicians drink the nuclear sewage!" and "Shameless!" "0.1 percent of the land pollutes 70 percent of the ocean!" "The world can do without Japan, but it cannot do without the ocean!" and "The ocean is not Japan's sewer!" These slogans are undoubtedly a strong protest and condemnation of Japan's nuclear sewage discharge.
Origin of the event:
The incident originated from a stumble discovery by a Chinese netizen while traveling to Japan during the May Day holiday. The netizen found this juice tea with a controversial slogan in the Kyowa store Okubo store. Subsequently, the photo quickly spread on the Internet, sparking widespread discussion and heated discussions.
Xiang Piaopiao Company responded:
In response to this incident, Xiangpiaopiao Company responded that these slogans were the actions of individual employees and not official actions of the company, but the company's attitude towards this matter was very clear, they said: "Our employees are good." This statement not only shows Xiangpiaopiao's attention and responsibility for environmental protection issues, but also wins the praise and support of many netizens.
With the fermentation of the incident, the live broadcast room of Xiangpiaopiao quickly attracted the attention of a large number of netizens. instantly poured into the live broadcast room of tens of thousands of people, and became a hot spot for everyone's discussion and exchange. Many netizens said that Xiang Piaopiao's "tough" behavior this time made them feel very relieved, and also made them have a deeper recognition and good impression of the brand Xiang Piaopiao.
It is reported that Xiangpiaopiao Company was founded in 2005 and is headquartered in Huzhou, which is the first listed company in the domestic milk tea industry. Xiangpiaopiao has maintained a leading position in the market share of cup brewed milk tea, and has occupied the first position in market share for 10 consecutive years. It has won many honorary awards such as "China Famous Trademark" and "Zhejiang Famous Trademark".
Japan's Nuclear Wastewater Discharge:
According to online reports, since August 2023, Japan has completed the discharge of four batches of Fukushima nuclear-contaminated water, discharging more than 30,000 tons. On April 19, 2024, Japan officially began discharging the fifth batch of Fukushima nuclear-contaminated water, which will last until May 7, and the discharge will be about the same as the previous four times, still about 7,800 tons. It is estimated that about 55,000 tons of nuclear-contaminated water will be discharged throughout the year.
The radioactive elements contained in nuclear wastewater, such as tritium, strontium, plutonium, etc., may have long-term effects on water sources, aquatic ecological environment and human health.
Netizen views:
They all support Xiang Piaopiao and praise them one after another
Xiangpiaopiao Company should seize this opportunity
From a business point of view, Xiang Piaopiao's "close face opening" has won it a lot of attention. In this era of information explosion, how to make your brand stand out from many competitors is a question that every enterprise needs to think about. Through this incident, Xiang Piaopiao has successfully tied her brand to the Japanese nuclear sewage issue, whether it is for or against, it has undoubtedly increased the brand's exposure.
Piao Piao "magnified the move" in Japan and directly slammed Japanese politicians. This spirit of daring to speak out and dare to act is truly admirable! It has set a good example for us. I hope that more enterprises and individuals can speak out for environmental protection issues like Xiang Piaopiao, and jointly protect our earth's home!