With the arrival of the "May Day" holiday, the enthusiasm of the tourism market is as hot as the sunshine in early summer. According to the data, on April 30, the national railway sent 16.421 million passengers. It is estimated that on May 1, the national railway will send 20.4 million passengers, and it is planned to run 12,803 passenger trains and add 1,738 trains.
Forecast data released by a number of online travel platforms also shows that this year's "May Day" tourism market will show an unprecedented strong boom. The significant expansion of consumers' travel radius, young people's eagerness for special travel, and the rapid growth of outbound travel have all drawn a vivid and dynamic tourism picture.
Characteristic tours: small and medium-sized cities have emerged, and food culture has become a new favorite This year's May Day, small and medium-sized cities that were unknown in the past, with their unique food culture and unique tourism resources, have gradually emerged and attracted the attention of a large number of tourists. According to Meituan data, the search popularity of "Zhengding Night Market" has soared by an astonishing 13 times recently, making it a popular choice for county travel. With its long history and rich food culture, Zhengding has become a popular destination for tourists.
At the same time, cities such as Tianshui and Zibo also attract a large number of tourists to taste their unique food culture. In particular, in Taizhou, the number of accommodation bookings during the "May Day" period increased by more than 220% week-on-week, which is enough to highlight the great charm of special tours. In these cities, visitors can indulge in a variety of authentic cuisines and experience the customs of different regions. In addition to food culture, travel photography represented by "Hanfu experience" has also become a new trend sought after by young people. Xi'an, Luoyang, Suzhou and other historical and cultural cities have become popular search places. In these cities, tourists can dress up in Hanfu and travel through time and space to experience a different kind of style. This not only satisfies young people's pursuit of beauty, but also allows them to feel the charm of traditional Chinese culture during their travels.
Long-distance travel and inter-provincial travel: The popularity continues to heat up, and the time advantage of exploring the farther world during the "May Day" holiday has made long-distance travel and inter-provincial travel the choice of more people. According to Ctrip's report, domestic long-haul travel orders accounted for 56%, which fully demonstrates the strong demand for long-haul travel. During this holiday season, more and more tourists are choosing to get out of their homes and explore the world further afield. Northern coastal cities such as Qingdao, Weihai and Yantai have also ushered in a tourism boom. These cities attract a large number of tourists with their beautiful coastal scenery and abundant tourism resources. Walking on the beach, tasting seafood, and feeling the sea breeze will dominate the May Day circle of friends of many tourists.
In addition, the B&B booking data also reflects the overall boom in the tourism market. Shandong has become a popular area for "May Day" homestay bookings, and the popularity of Luoyang, Kaifeng and other cities has also driven the number of homestay bookings in surrounding cities. Tourists pay more attention to the sense of experience and personalized needs when choosing accommodation, which also brings new development opportunities for the homestay industry. Outbound travel: The market is hot, and the outbound travel market for exploring global customs during this year's "May Day" holiday is also hot. According to data from the Utrust travel platform, the total number of outbound travel products increased by 200% over the same period last year. This data not only shows the huge potential of the mainland outbound travel market, but also reflects the love and pursuit of global customs by mainland consumers. Japan, Thailand, South Korea and other places have become popular outbound destinations. These countries attract a large number of Chinese tourists with their unique culture, cuisine and tourism resources. At the same time, instead of the traditional "sightseeing" of popular destinations, today's travelers are more inclined to explore small towns and experience different cultures and lifestyles. For example, places such as Burgundy in France and Otaru in Japan are attracting attention and have become new options for tourists to explore.
The popularity of outbound tourism not only demonstrates the consumption potential and vitality of mainland consumers, but also reflects the resilience and resilience of the mainland economy. In the context of globalization, mainland consumers are paying more and more attention to cross-border exchanges and cultural experiences, which also brings new development opportunities to the outbound travel market. Expert: The consumption potential is huge, and the integration of culture and tourism promotes the development of the May Day holiday tourism market, Chen Lifen, a researcher at the Institute of Market Economy of the Development Research Center of the State Council, said, "The hot holiday consumption reflects the potential and vitality of mainland consumption, and the role of consumption as the main driving force for economic growth has been further enhanced, fully reflecting the advantages of the mainland's super-large-scale market, and also reflecting the resilience and elasticity of the mainland economy." ”。 She believes that the quality of consumption and supply should be continuously improved to provide consumers with perfect services, high-quality products and rich experiences, and that the integration of culture and tourism should continue to deepen, lengthen the industrial chain, give birth to new consumption formats, meet the needs of consumption upgrading, and promote consumption expansion.
Author: Yan Dan
Editor: Xu Jiayuan
Producer: Wang Junji
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