On May 1st, the Songshan Lake Culture and Art Block Beautiful Life Creation and Sharing Brand Conference was held in Tonghu Auditorium. At the press conference, HELLO! The SSL Songshan Lake Culture and Art District Beautiful Life Creation and Sharing Theme Activity was officially launched, and the series of activities will last for 5 days.
Zeng Li, Deputy Director of the Propaganda Department of the Dongguan Municipal Party Committee and Director of the Information Office of the Municipal Government, Yu Jianmin, Second-level Researcher of the Municipal Bureau of Culture, Radio, Television, Tourism and Sports, Huang Leyu, Full-time Deputy Secretary of the Songshan Lake Party Working Committee, Liang Zhanhong, Member of the Songshan Lake Party Working Committee and Deputy Director of the Management Committee, Ni Mingtao, Vice President of OCT Co., Ltd., Secretary of the Party Committee and Chairman of OCT South China Group, Feng Hui, Executive Director, Secretary of the Party Committee and General Manager of Shenzhen OCT Commercial Management Co., Ltd., and representatives of relevant departments of Songshan Lake attended the brand launch conference.
Huang Leyu said that in recent years, with the overall goal of building a comprehensive national science center in the Greater Bay Area (Songshan Lake Science City), Songshan Lake has comprehensively improved the quality of Songshan Lake and planned to create a large number of high-standard and high-quality urban service supporting projects. In particular, relying on the lakeside treasure land with a single lake view, the Songshan Lake Cultural and Art District is planned and built to further enrich the supply of high-end public cultural services in Songshan Lake.
In the future, citizens will not only be able to enjoy the artistic feast combining culture and technology, but also experience the trendy and interesting cultural consumption scene.
Feng Hui said that the Songshan Lake Culture and Art Block project is the first cooperation between OCT Commercial Management Company and Dongguan City in the commercial field, and in the future, the company will continue to inject cultural and artistic genes into Songshan Lake, launch more products that meet the expectations of the market and citizens, and build the neighborhood into a vibrant, creative and joyful place.
Songshan Lake Culture and Art District is an innovative block that integrates culture and art, popular science education and commercial elements, and is a key project proposed by the Management Committee to "return the lake to the people" and lead the upgrading of service facilities in the central city with culture and art, and it is also an important measure to establish the banner of Songshan Lake culture and art and promote the overall improvement of public cultural services.
After the relocation is completed in 2022, the cultural and artistic block will be upgraded and managed by OCT Business Management Company, and the block will be positioned as a unique operation model of "theme exhibition hall + style business + special activities".
In the future, the block will play the role of a city meeting room, attracting more scientific and technological workers, literary and art workers and citizens to participate in various cultural events, feel the strong artistic atmosphere of the park, and create a city business card of Dongguan and even the Greater Bay Area, and become a new benchmark for cultural and tourism blocks in the country.
After the brand launch conference, the five-day wonderful theme activities were also launched. From May 1st to 5th, the Songshan Lake Tonghu Corridor will stage a series of colorful theme activities, covering nature, culture, art, science and technology, commerce and other fields, showing the various lifestyles of Songshan Lake culture and art, and inviting the public to experience the beautiful life of Songshan Lake Culture and Art District.
During the event, the five venues in Area A of the Cultural and Art Block, Songshan Lake Mathematics Exploration Museum, Songshan Lake Art Museum, Zhongshuge, China Genshu Art Museum, and Songshan Lake Metaverse Science and Technology Museum will launch a variety of interactive activities and theme workshops, including Mathematics Fun Run and Mathematics Fun Workshop, Dance Works Interpretation by Modern Dance Artist Long Yunna and Her Dance Troupe, Between the Trees - Outdoor Aesthetic Education Classroom and Participatory Public Installations, Ultra-light Clay Handicraft Workshop, On-site teaching and interactive experience for inheritors of national intangible cultural heritage, as well as AIGC artificial intelligence interactive experience devices, etc.
At the same time, more than 30 independent brands have settled in the art and culture market, providing a variety of choices such as art and cultural creativity, niche retail, creative food, etc., and equipped with interactive games for citizens and tourists to unlock more novel experiences, and the camping base and various check-in devices provide free leisure space for citizens to enjoy their leisurely time on the shore of Songshan Lake.
Let's have fun together!
Every afternoon at 15 o'clock during the May Day holiday, a variety of lawn concerts such as folk, jazz, rock and pop will be staged here on time. In order to celebrate the festival and pay tribute to the majority of workers, at 19 o'clock and 20 o'clock on May 1, the event specially invited Guangdong Shenzhi Dragon and Lion Drum Group to bring the "Salute to Laborers" dragon dance parade performance, bringing a traditional cultural feast to the public.
This May Day holiday
It's right on the shores of Lake Songshan
Songzai is waiting for you to "have a happy tour" together~
For the introduction of the event, please click on the poster below to jump↓
Producer: Songshan Hurong Media Center Photography: Chen Yajing, Huang Zhengzheng, Kang Lewei Editor: Chen Yajing, Reviewer: Huang Shaohong, Chen Qiliang
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