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"Gourmet +" leverages market consumption

author:Yanqi County Rong Media Center
"Gourmet +" leverages market consumption
"Gourmet +" leverages market consumption

A few days ago, the second "Enjoy Consumption, Taste in Bazhou" Food Competition sponsored by the Bazhou Bureau of Commerce and the Korla Municipal People's Government was held in the Silk Road Tourism Town of Korla City. The selection of the competition is mainly based on the design and quality of the dishes on site, and the quality of the dishes is judged from the aspects of "color, aroma, taste, shape, utensils, meaning, speciality and nourishment". Yanqi County organized 5 catering enterprises to participate in the competition with special delicacies.

In recent years, Yanqi County has taken food as an important window for the high-quality development of the cultural and tourism industry, continuously made good food articles, innovated and integrated development in the aspects of food interior and appearance, history and future, played a role in promoting consumption, stabilizing employment and benefiting people's livelihood, and created a golden business card of "Famous Food City, Taste Yanqi".

Inside and out

Participating in the food competition not only enhances the influence of Yanqi food culture, but also promotes the taste and quality of Yanqi food to keep pace with the times, and continue to develop in the process of innovation.

"In order to dig deeper and vigorously promote Yanqi cuisine and enhance the influence and popularity of local specialty catering, since the first food competition, we have actively organized enterprises to participate in the food competition, guide and boost catering consumption, and promote the healthy development of Yanqi catering industry. Liu Hui, Secretary of the Party Group and Deputy Director of the Yanqi County Bureau of Commerce and Industry, said.

Taking advantage of the opportunity of the "Enjoy Consumption and Taste in Bazhou" Food Competition, Yanqi County deeply excavates local cultural resources, promotes and shapes characteristic food culture brands, helps Yanqi County to create a national food safety demonstration county, leverages market consumption with "food +", builds a catering industry development ecosystem, activates the main driving force for economic growth, and truly forms a good trend of "one industry prospering" driving "all industries prosper".

History and future

When it comes to Yanqi, we have to start from more than 2,000 years ago. As early as the period of Emperor Wu of the Western Han Dynasty, Huo Qubing led 10,000 horsemen out of Longxi, and defeated Hu Lu in Yanqi; Xuanzang traveled west to learn scriptures and passed through the ancient country of Yanqi, and received his third junior brother Sha Wujing in the Kaidu River. Yanqi is the only Hui autonomous county in Xinjiang, where all ethnic groups live in harmony, and the local food is eclectic, absorbing the strengths of others, and enriching it. Yanqi is also an inclusive and open city, and many foreign catering enterprises have also taken root here, and many of them have taken this place as their second hometown and contributed to the development of Yanqi's catering industry.

"Traveling in Xinjiang and eating in Yanqi" is said to be the name of "a famous city of food and taste of Yanqi".

With a long history and culture, Yanqi County has also carefully launched the "three points and one line" boutique tourism route, integrating food, culture, and characteristics, creating a full-element cultural and agricultural tourism of "eating, living, traveling, traveling, shopping and entertainment", and driving the rapid development of rural tourism, peripheral tourism, winery tourism and other characteristic tourism industry chains.

Food & Holidays

May Day is coming, and with it is not only the joy of the holiday, but also the temptation of food. Now in its eleventh year, the festival will be held with its own special features this year.

Ma Xiaolong, deputy secretary of the party group and director of the Yanqi County Bureau of Commerce, said that there are activities every year, the theme is different, and the purpose has never changed. Yanqi County is a place with feelings, and a series of activities of the 11th Special Food Festival of "Casting the Sense of Community of the Chinese Nation, Silk Road Landscapes, Magnificent Bazhou, and Taste Yanqi" were held to deeply explore the traditional food culture, boost consumer confidence, release consumption potential, enrich the entertainment life of the people, and promote the upgrading of Yanqi catering consumption.

It is reported that this year's event will last from April 30 to May 5, focusing on "Favorite Yanliang Pier", setting up the main venue in the county's characteristic food street, Ludao International Food Street, and Xinjieli Food Street, and setting up branch venues in the township field at the same time, carrying out cultural performances and other activities, taking the folk culture tourism festival as the carrier, gathering cultural essence, promoting excellent traditional culture, and promoting the deep integration of traditional folk culture and the spirit of the modern and open civilization of the times; In order to make full use of the holiday economy and night market economy, "white + black" will work together to realize the Yanqi food out of the circle and the economy to break the circle.

Food heals the stomach, but also life. What is staged in Korla is a contest of cooking skills, what is carried out in Hora Mountain is the heat of rural tourism, what is announced in People's Square is the temptation of food, and there is a live broadcast of food in front of and behind the screen, which is for the people's yearning for a better life in the past and in the future.

Yanqi's feelings for food lie in the combination of internal strength and appearance, the integration of historical stories and a better future, the creation of "black and white" scenes and singing, dancing and entertainment, the innovation and development of food culture, combined with the development of the county's tourism industry and the requirements of Yanqi County to create a national food safety demonstration county, constantly explore a new path to leverage tourism development with food, and make every effort to promote the integration, rapid development and high quality of Yanqi catering, commerce and culture, so as to inject new vitality and make new contributions to the high-quality economic and social development of Yanqi County.

Yanqi Liangpier meets Mayday in the world, and food meets a good day, and the beauty is shared. This May Day, Yanqi Liangpier is destined to turn "flow" into "retention", and "delicious" into "everyone". (Yang Sha)

"Gourmet +" leverages market consumption

Source: Yanqi County Bureau of Commerce and Industrial Information Technology

Review: Liu Yu

Editor-in-charge: Zhang Yan

Editor: Guo Qinqin

"Gourmet +" leverages market consumption
"Gourmet +" leverages market consumption
"Gourmet +" leverages market consumption

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