Hey, iron buddies, have you paid attention to those once popular farmhouses lately? Just by looking at the posture of their families closing their doors, you can know what their popularity was like back then. But now more than 80,000 farmhouses have closed down, which really shocks us in the city!
As a native of the city, I first learned about the farmhouse back to the last century. At that time, we middle-aged people were ready to move, and we wanted to go to the countryside to experience a clean and simple life. As soon as you get off work, you can turn your head and see the big advertisements for the farmhouse: old farmers in national costumes farming, mothers doing laundry, young men holding hands and playing in the rice fields...... Hey, I'm too embarrassed to disturb the picture!
Guess what, we really paid for it and went to the countryside, and we didn't look at these poetic idyllic scenery at all, and the whole farmhouse smelled of a workshop everywhere. There was nothing in the room except for a bed and a TV, and even the food was bought from outside, and then mixed again and served on the table. When my brothers and I returned from our trip, we muttered to ourselves: This is not a farmhouse, it is clearly a fast food restaurant in the city!
However, I am not a person with a small belly, and the initial disappointment was quickly diluted by the novelty in front of me. Before eating, the boss grabbed a few chickens from the chicken pen, slaughtered and fried them to ensure that they were fresh and pollution-free; not far from the vegetable garden was a greenhouse for planting vegetables, and the boss only needed a few steps to pick the vegetables for us to eat. Truth be told, it's much healthier than eating in the city! It's no wonder that the farmhouse is becoming popular.
But the good times don't last long, how can the merchants of the farmhouse always honestly do the pastoral business back to basics. After a few years, they began to roll up their sleeves and slaughter customers. The funniest thing is that in some places, a free-range chicken dares to call for 500 or 600 yuan, and vegetables and vegetables start at dozens of yuan. Do you think we foodies can not be slaughtered? And the farmhouse is constantly innovating, and the negative news of the Snow Country farmhouse stealing customers can be seen everywhere on the Internet. The large kang house, which used to sell only more than 100 yuan, soared to more than 1,000 yuan after the peak season. Sometimes we rush to the room hand in hand, but the room is temporarily increased, and the money is not refunded or lived, so what does the hotel treat us?
Therefore, the reason why the farmhouse suffered this catastrophe was false propaganda and crazy stealing customers was the fuse. Aren't we here to enjoy the local life and eat fresh produce? Now that we can't even satisfy this, who would be willing to be cheated out of spending a lot of money!
In addition, I think the homogeneity of farmhouses is also very serious. The countryside is full of flowers, one next to the other, and the business model of each family is the same. The dishes are monotonous, the environment is the same, and it is really difficult to have any other fun except to experience the rural life. Wouldn't it be more comfortable to stay in town with such an experience?
The most unbearable thing is that the level of hygiene and service at the farmhouse is becoming less and less in streamline. Most of the employees are elderly people in the village, and they have no idea about modern service concepts. When you have to do it yourself, you often can't find a waiter, the tables and chairs are often very dirty, and it takes a long time to order a dish... Yo, do you think it's a good experience?
In fact, the decline of the farmhouse did not happen overnight, it played itself to death step by step. At the beginning, in order to pursue a primitive life, everyone flocked to the farmhouse to taste rural food. But as the farmhouse merchants have become more and more iron roosters, the farmhouse has completely deviated from the original concept. In the final analysis, it is still about eating and drinking, so what is the difference between it and the restaurants in the city?
Personally, I think that as long as the original intention of the farmhouse can be preserved and innovated and developed, this is an opportunity. For example, there are some businesses that are not in the business of doing business and have transformed them into country houses, where you can experience farm life while relaxing and vacationing. It can be said that it is a breakthrough and innovation, and the return on investment of the country house is much higher than that of the previous farmhouse, and the customer base is more precise.
Finally, I would like to advise all foodies, we must not ignore the simplicity and beauty of the original farmhouse because of the greed for appetite for a while. It carries our myriad yearning for the idyllic life, not just a replica of the city's restaurants. Only by comparing hearts to hearts, can we regain the brilliance of the past. In addition to the publicity, it is also necessary for the farmhouse to inherit the local culture. I believe that as long as we do this, it will definitely be able to regain its majesty and make us city dwellers fall in love with it again!
Disclaimer: The information in this article comes from the Internet, which is not guaranteed to be completely correct and is for reference only.