Once very popular, the farmhouse is nowhere to be found. The reason for this is simple: young people have difficulty making money, which has led them to slow down their interest in farm stays.
The farmhouse used to be hugely popular. People are flocking to the countryside in search of a new way to get back to nature and experience the countryside. Farmhouses were born out of this demand. Whether it's summer vacation or holidays, the various farmhouses are crowded with tourists, and it is difficult to find one.
However, time passed and the situation changed. Today, farmhouses are a thing of the past. A survey by a blogger at Bilibili found that 80,000 farmhouses have now closed. This is a shocking number that raises questions about the phenomenon of farmhouse stays.
Young people play a key role in this issue. Young people are the main force of consumption, and their interest and demand for farmhouse entertainment is the key to its success or failure. However, nowadays it has become difficult for young people to make money, which is a very important factor. The unstable economic situation has led to a decline in the incomes of young people, as well as an increase in the cost of living. They face even more financial pressures, and their existing income is barely enough to meet their basic needs, let alone luxury farm stays.
Because it is difficult for young people to make money, the way they travel has also changed. Young people tend to choose budget travel, i.e. they are budget-conscious and try to save money during their travels. No more lavish spending on farmhouses as before. They will choose to simply enjoy the scenery and then leave quickly. Why? Because they don't have the financial means to waste money on expensive farmhouses.
From this point of view, the decline of farmhouses can be said to be an inevitable result. Sadly and helplessly, the owners of the farmhouse industry have not adjusted their business models in time, and still adhere to the past profit model, unable to adapt to this new consumption environment.
However, this does not mean that the farmhouse is destined to disappear from our view. On the contrary, farmhouses can regain the affection of young people by changing themselves. First of all, the farm stay can strengthen its cooperation with travel agencies and attract young people by packaging preferential tourism products. Secondly, the farmhouse can innovate the service model and provide more personalized, interesting and rich activities, so that young people are willing to spend money to experience.
In this era of change, farmhouses need to dare to face challenges and adapt to the changing needs of consumers. Only in this way can the farmhouse survive in the fierce market competition and regain its vitality.