I don't know if you have noticed that the farmhouses that used to be very popular have been rare since last year, especially in the suburbs of the city, many farmhouses have either closed down or are on the verge of closure.
In fact, to find the reason for the disappearance of the farmhouse, it is inseparable from the following aspects:
First, the market environmental impact
Since the opening up last year, catering is expected to achieve explosive growth, but under the influence of consumption downgrade, the overall development of catering is less than expected. The farmhouse has also been greatly affected.
Second, the geographical location and target customer issues
Farm stays are generally located on the outskirts of cities, or in rural areas on the edge of cities, which are generally far from urban areas.
The target customers of the farmhouse are mainly citizens of the city who have a certain economic foundation. This part of the customer generally has their own car and can ignore traffic and distance.
In the past, the overall economic environment was good, and the common people liked to seek taste and environmental enjoyment, so the emergence of farmhouses met the needs of this part of the group.
However, the change in the overall economic environment has also led to a change in people's consumption concept, and everyone is more concerned about convenience, speed and cost performance. The disadvantage of the farmhouse's distance has become its weakness.
Third, the food advantage of the farmhouse is gone
In the past, the sticks of the farmhouse were the stocking of chickens, ducks, wild fish, unsprayed vegetables, and many of them had traditional wood-fired stoves.
Now, there are very few chickens, ducks, fish, and unsprayed vegetables themselves. Many people travel dozens of miles and end up eating the same as in the city, and the cost is higher. Naturally, it won't come again.
Moreover, during the period when the farmhouse exploded, many farmhouses could not supply wild ingredients, so they could only purchase breeding ingredients. In order to make more money, some farmhouses directly use all the fake chickens, ducks, fish, etc., which gradually ruins the image of the farmhouse.
A lot of people find that how to start eating is delicious, and then how to come back is not delicious. In fact, the main reason is that the food raw materials are different.
Fourth, emotional problems
In the past, the main consumers of farmhouses were generally customers over 40 years old before the 70s. This part of the people has a strong affection for the taste of the countryside, and they generally have a special affection for wild ingredients.
Now, the new youth consumer group after the 80s is more inclined to simple and fast consumption methods, and has almost no feelings for the consumption of wild ingredients.
Therefore, taken together, the disappearance of farmhouses has the impact of consumption downgrading, as well as the reasons of farmhouses themselves.
However, there is no denying that there are still many farmhouses that are doing very well.