Nowadays, people's health consumption spending is increasing. According to the National Bureau of Statistics, in 2023, the per capita health care consumption of residents in the country will increase by 16%. But at the same time, people's demands for health management are becoming more and more standard and diversified. So how can mothers and babies do in-depth and refined services to seize traffic and growth dividends?
Beskai has the answer to this. From April 22nd to 25th, McCarele's 8th Anniversary Celebration was held in Guangxi Province with the theme of "Dragon Soaring Beihai Riding the Wind and Waves". During the period, Besky not only gave back to the channel partners who worked side by side with various benefits, but also discussed the new direction of the nutrition industry, and brought professional empowerment and new products.
So, what are the highlights of Beskai at this conference?
The bright trend is broken, and Beskai plans new increments with "whole family nutrition" and channel cohesion
As we all know, hoarding health has become a current consumption boom and is expected to continue to ferment in the future. It is estimated that by 2030, the total scale of the health service industry will reach 16 trillion yuan. The formation of this prosperous trend is the continuous enhancement of public health awareness, which makes the demand for health management for people of all ages from young to old.
Historical experience tells us that only by stepping on the rhythm of change can we keep the basic market and find new incremental space! It is precisely for this reason that Liu Mo, the founder of Besky, opened the meeting with the title of "Breaking the Scroll with Bright Momentum and Gathering Strength to Seek Innovation". She said: "Health management is a feasible way for maternal and infant stores to break the shackles of current development, but in terms of the target population, there should not only be mothers and infants, but through the two to cover all roles in the family, in order to get more room for exploration." ”
As one of the invited media, Bao Yating, the founder of Maternal and Child Frontier, also pointed out sharply: "Today's milk powder is not customized, and there is no guarantee of sufficient profits." 10% of the chains have mastered 80% of the infant formula resources, and the remaining gross profit has been killed by the price war in the e-commerce live broadcast room. Under this, the elimination of maternal and infant stores is continuing. The breakthrough of small shops can only rely on professionalism, such as the transformation to conditioning. In the follow-up sharing, she also explained the 6 steps of dynamic sales in nutrition stores.
In fact, in the "2023 China Maternity, Infant and Child Retail Research Report", it is also mentioned that "there is a new increase behind Zhongda Tong and the whole family, and 64% of the surveyed stores said that they will focus on expanding family nutrition products in 2024." "However, it should be pointed out that the breakthrough from 0 to 1 in nutrition for the whole family is not simple. But fortunately, a number of brands such as Beskai have emerged in the market, which are actively cultivating the field of whole-family nutrition and injecting new vitality into the maternal and infant entity.
In addition, Beskai also reviewed the process of "product iteration and innovation" and "channel professional empowerment" from 2017 to 2024, and emphasized that only by preserving the essence of nutrition can we enjoy the compound interest of time, and only by insisting on escorting entities can we achieve mutual benefit and win-win results. With this foundation, the "good show" of Beskai's high-quality development continues to be staged.
"Body Drink" was launched, and the nutritional product matrix of Beskai Family was optimized
In the unpredictable and highly competitive consumer market, products are the foundation for the upward development of enterprises and the key to winning the market. Since entering China in 2017, Beskai has been innovating around the nutritional needs of the whole family. Up to now, more than 50 products have been launched, covering five major sectors: basic nutrition, intestinal nutrition, eye and brain nutrition, immune nutrition and adult nutrition, providing more professional nutrition choices for channels and consumers.
At this meeting, Besky also brought a new product "Beauty Body Drink", adding a new "member" to its family's nutrition matrix, while also showing keen market insight and rapid market response. This is because the prevalence of overweight and obesity among adults in China has exceeded 50% and is expected to climb to 61% by 2030. [1] Under this trend, it is undoubtedly an opportunity worth digging for maternal and infant stores that are deeply engaged in the health management model.
You must know that in 1997, the World Health Organization defined obesity as a disease for the first time, BMI = weight kg÷ height m÷ height m, BMI >25 is overweight, and BMI >30 is obesity. More critically, obesity has been found to be associated with the occurrence of more than 200 chronic diseases [2], and is one of the factors that induce chronic diseases such as fatty liver, diabetes, hypertension, hyperlipidemia, polycystic ovary syndrome, and gout. Therefore, for this group of people, health management is particularly important.
Seeing this, the "Beskai Body Drink" has been carefully thought out in its design, especially adding the star ingredient "White Kidney Bean" that blocks carbohydrates, as well as the Internet celebrity fat-burning ingredient "L-Carnitine + Green Coffee", as well as the carbon emission combination "Kiwi Tomato Enzyme + L-arabinose + Chito-oligosaccharide", and the metabolic "Mulberry Leaf Extract + Moringa Leaf + Black Ginger Extract". Starting from the level of professional nutrition, it helps obese people to regain their healthy physique.
Of course, behind the rapid launch of Beskai, it is also inseparable from the support of more than 30 years of nutrition R&D and production experience of the NSM factory in the United States. But as the saying goes, hundreds of boats compete for the stream, and if you don't advance, you will retreat. Today, as McLarle's premium dietary supplement brand, Besky continues its journey of focusing on exploring and providing nutrition solutions for the whole family. Continuous efforts and accumulation of momentum also make Besky "full of stamina" in the competition of nutrition tracks.
Adhere to mutual benefit with the channel and add energy to Beskai's speed-up and fast running
As the 8th anniversary celebration of McLalife Business School, this conference is naturally indispensable to the important part of "professional empowerment". For a long time, the channel has been known as the "capillary" of the brand distributed in the physical market, and it is an important carrier to promote product circulation. Therefore, only brands that attach importance to the growth of channel partners can truly achieve the so-called "mutual benefit and win-win".
Beskai has long been aware of this, so he has built the "McLamine Business School" named after the parent company. To this end, it has brought together dozens of experts from the nutrition and medical circles at home and abroad, hundreds of pediatricians and nutritionists, etc., and has also reached strategic cooperation with the China Federation of Premature Infants, the Chinese Medical Association, and the World Federation of Chinese Medicine Societies.
Through the professional course system carried out online and offline, from professional knowledge to sales skills, to market practice, channel partners can apply what they have learned. At the same time, it has also opened up professional training for senior childcare teachers and nutritionists, and imported "certificated" professionals to the maternal and infant industry.
At this meeting, Xiong Hong, chief expert of the Department of Internal Medicine of Henan Children's Hospital, and Zhang Jingyi, Zhang Ye, Zhang Fang, and Yang Jun, gold medal lecturers of McLalife Business School, respectively shared their views on the topics of "Health Reengineering - Nutrition and Immunity", "Why Family Nutrition Has Become a New Outlet in the Maternal and Child Industry?, How to Seize the New Increment?", "New Combination of Trendy Kids in the New Nutrition Era", "Health Has No Price, Confidence Shines Forever!", "Pay Attention to Early Nutrition, Achieve Excellence in Life".
In addition to professional empowerment, in order to maintain a healthy and orderly market environment, Besky ensures that partners can continue to obtain long-term profits. Over the past eight years since its listing, it has adhered to the principle of "price control, goods control, and channel control". This not only provides channel partners with sufficient security, but also injects strong impetus into their own dynamic sales.
In this regard, Liu Mo, the founder of Besky, said: "As a brand, it is not wise to simply compete for price, because there is no real lowest price in the competition. Excessive price wars will only weaken the brand image and harm the interests of partners. Therefore, what we want to compare is whether the product is good or not, and whether the service is good. ”
Do the right thing and time will do the rest. The crowded scene also told us that Beskai has won the support of many channel providers. At the same time, in order to reward the channel partners who are working side by side, Beskai not only prepared "Play Beihai", but also rewarded excellent partners.
From excellent product power to strong channel power, the story of high-quality development of Beskai under the two-wheel drive continues. In the next McLamine anniversary, I believe the highlights of Beskai will be even more exciting.
References:
[1] Report on the Status of Nutrition and Chronic Diseases in China (2020)
[2] White Paper on Obesity Prevention and Bariatric Surgery in China 2023