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Preface
Lei Jun, founder of Xiaomi, was asked when the new electric car, the Xiaomi SU7, will start to be profitable.
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Video source: @ShellFinance
The Xiaomi SU7 is an important step for Xiaomi to expand its business scope into the field of automobile manufacturing.
Since its release, it has attracted everyone's attention. was asked by everyone, "Mr. Lei, when can you make money?"
Web sources
Lei Jun showed optimism about this, he said that if the annual sales of Xiaomi SU7 can reach three or four hundred thousand units,
The model is expected to be profitable. This figure is based on an assessment of the current state of the market and the influence of the Xiaomi brand.
He mentioned that with the exception of Tesla, almost all electric vehicle companies are currently experiencing losses.
Web sources
"Except for Tesla, which is not losing, the world is basically losing. ”
The electric vehicle industry is extremely competitive, and in this market environment,
Lei Jun remains optimistic about Xiaomi's electric vehicle project.
Web sources
Many industry watchers and technology enthusiasts are looking forward to Xiaomi's breakthrough in the EV market.
Some industry insiders have also pointed out that the electric vehicle market is highly competitive, and Xiaomi's final performance still needs time to verify.
Web sources
Hot comments from netizens
01: Three or four hundred thousand vehicles a year, no brand can do it at present
02: Why do you lose money???
03: I always believe that there are people who do all kinds of business!
Business is like playing cards, you think you're going to win before you go to the table, but you lose more and win less. Every day, people keep entering the market, and people keep going out of business at a loss.
04: Do you think what Lei Jun said is true?
05: If Lei Jun is telling the truth. The business that has lost money is rushed to do, and the greasy thing in it is terrible.
The loss is the investor's, and you can still have a little money in your own hands
06: So you have a production capacity of 100,000 a year, how can you sell 34 million a year?
Lei Jun's annual sales target of 300,000 or 400,000 units shows Xiaomi's business expectations for its electric vehicle products.
Clarity of the company's market positioning and target setting. Achieving this sales target is expected to be profitable,
It shows that Xiaomi has a clear plan for the cost structure and pricing strategy.
The electric vehicle market is highly competitive and the technology is developing rapidly, so Xiaomi needs to be in product development, production efficiency and marketing
We are constantly optimizing and innovating to ensure that sales targets can be met and turned into profitability.
Lei Jun's view is an accurate description of the current state of the electric vehicle market.
Tesla is indeed one of the few EV manufacturers that are already profitable, while other new entrants are still losing money and the market
Finding a balance in the competition for market share. For Xiaomi, this is a new area full of challenges and opportunities.
Achieving profitability in the short term is the goal of Xiaomi's electric vehicle business, but in the long run, the success of this business will play for Xiaomi
Open the door to the smart car and connected car market and provide long-term growth momentum.
This is in line with Xiaomi's expansion of its smart ecosystem, from smartphones and home appliances to comprehensive smart living solutions
Strategic layout.
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