Recently, a test report on domestic beer has sparked widespread concern and resistance, and this test report shows that a number of well-known domestic beer brands contain toxins, and consumers are very dissatisfied with this, and they have said that they will no longer drink domestic beer in the future, and will drink imported beer instead.
On the other hand, the sales of imported beer have increased sharply recently, compared with domestic beer, what are the characteristics of imported beer that make consumers so favored?
1. Why imported beer is popular.
1. Full of details and transparent information.
In the domestic beer market, domestic beer and imported beer have always been the two most popular beers among consumers.
But recently, with the exposure of a domestic beer test report, more and more consumers said that they will no longer drink domestic beer in the future, but will switch to imported beer.
So what are the characteristics of imported beer that make consumers so favored?
First of all, imported beer provides very detailed information on the packaging, such as alcohol content, brewing raw materials, origin, etc., which have not been available in domestic beer, and consumers often have a detailed understanding of the details of the product when they consume.
Imported beer clearly meets this demand and is therefore sought after by consumers.
Domestic beer, on the other hand, has performed very poorly in this regard, not only the lack of basic information such as alcohol content, but also the mystery of whether the beer contains toxins, which is one of the reasons why consumers are resistant to domestic beer.
2. The production standards are stricter.
In addition, the standards for the production of imported beer are much stricter than those of domestic beer, so consumers are more at ease.
Domestic beer has long been pursuing low cost, so in the process of brewing beer, some unhealthy brewing ingredients may be used, or some additives may be added to the production process, which will cause harm to the consumer's body.
Imported beer, on the other hand, is strictly controlled in the production process, not only the brewing raw materials are healthy, but even every detail in the production process will be strictly tested, so consumers are more assured.
In addition, imported beer has a purer taste than domestic beer, so consumers prefer it.
So as a domestic beer company, how should it deal with this situation?
2. How to deal with it.
Consumers' right to choose should be respected and protected, and companies should also actively respond to the needs of consumers and provide safer and more secure products.
In the process of random inspection, if there is a problem with the product, if there is, it should be taken off the shelves immediately and overhauled, which is also responsible for consumers.
Moreover, in the production process, domestic beer enterprises should also strengthen their own management, strictly abide by the production standards, and not relax the control in the production process because of the pursuit of profits, which is not only irresponsible to consumers, but also irresponsible to themselves.
In addition, domestic beer companies should also upgrade their production standards in a timely manner, so that consumers can drink beer more confidently.
Moreover, in the production process, it is also necessary to strengthen the control of brewing raw materials, and do not use unhealthy brewing raw materials, so as to brew more assured beer.
epilogue
Food safety is a matter of public health, and governments, businesses and consumers should all work together to move the entire industry towards a safer and more transparent development.
Consumers' right to choose should be respected and protected, consumers should continue to pay attention to food safety issues, and manufacturers should also strengthen self-discipline to ensure product quality and consumer safety.