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Under the new wave of digital intelligence, the mutual promotion of game content and technological innovation has given birth to diversified content in the fields of educational health, cultural communication, and film and game interaction. On the morning of April 26, the 2024 Game Industry Dragon City Discussion Sword - "Puzzle Health and Digital Intelligence Innovation" sub-venue was held in Changzhou.
The sub-venue was guided by the Game Working Committee of the China Audio-video and Digital Publishing Association and hosted by Migu Interactive Entertainment Co., Ltd. (hereinafter referred to as "Migu Interactive Entertainment"). A group of industry scholars, business representatives and industry elites gathered together to share the concept and experience of digital intelligence innovation and discuss the future development trend of the industry with the theme of "Wisdom and Health, Innovation for the Future".
Forum site
Educational health, digital and real integration
Write a new chapter in the high-quality development of the game industry
Ao Ran, executive vice president and secretary general of the China Audio-video and Digital Publishing Association, said in his speech that at present, domestic game products are rich and diverse, and a number of high-quality content with healthy orientation, rich connotation, and entertaining education has become an important force to optimize cultural supply and meet the spiritual and cultural needs of the people. With the joint efforts and active exploration of the game industry, the positive value of games has been revalued, and games have gradually turned into carriers that can carry multiple and complex functions such as popular science education, educational health, and commercial consumption.
Ao Ran
For the high-quality development of the game industry, Ao Ran also proposed that we should adhere to the supremacy of the people and create more high-quality works that serve the people, adhere to integrity and innovation, promote the creative transformation and innovative development of the game industry empowered by cutting-edge technology, and adhere to the cultural position and give full play to the unique advantages of games in telling good stories and spreading culture.
New product release of puzzle and health games
Build a diversified educational and healthy interactive entertainment ecosystem
As one of the organizers of this event, Migu Interactive Entertainment brought the first batch of self-developed new puzzle and health games, including "Intelligent Sparring Baduanjin", "Yunshen Zhangmenlu", "Baiwei Food Light", "How to Train Your Dragon", "Codename: Idol" and so on. The reporter noticed that "Intelligent Sparring Baduanjin" has the characteristics of low threshold, intelligent sparring, authoritative content, interesting and easy to use, and flexible customization. "Professional" is the most eye-catching label of Migu Kuaiyou's "Baduanjin" AI sparring product. It cooperates with Beijing Sport University and invites top experts in the industry such as Hu Xiaofei to be your "Baduan Jin Pair". They guide your every movement and every breath through pictures and voices, ensuring that every move can be in place, and you can easily grasp the ideal fitness effect.
Liu Zhiming
Liu Zhiming, editor-in-chief of Migu Interactive Entertainment, also said that at present, Migu Interactive Entertainment is researching an integrated solution for film and game research and operation, helping film and game interaction to achieve interactive content innovation more efficiently and quickly, and empowering online literature, micro-short dramas, and film and television institutions to embrace new opportunities in the industry.
New content, new gameplay, new scenes
Create a higher quality of digital entertainment life
At the forum, representatives of Haima Cloud, Paib Games, Unity China, GAMEPOCH and other enterprises shared their themes, showing many new content demonstrations and technological innovations of digital intelligence to the industry.
Kang Yuming
Kang Yuming, assistant president of Haima Cloud, said that cloud gaming micro-terminals have become an important way to publish games. At present, cloud gaming micro-terminal to large package and micro-terminal continuous play have become two important cloud game micro-terminal scenarios recognized by game manufacturers, and will usher in huge growth space under the iOS ecosystem, providing obvious incremental exposure value for the game itself.
Subo
In his keynote speech, Su Bo, CEO of Paib Network Technology Co., Ltd., focused on the new game "Baiwei Food Light" jointly developed by Paib and Migu Interactive Entertainment. "Baiwei Food and Light" is a healing immersive simulation management mobile game, returning to the healing seaside town life, enthusiastic neighbors, and cute friends in the past, will help you create the restaurant of your dreams, experience the coolness of entrepreneurship, and enjoy the joy of fireworks in the town. It is reported that "Baiwei Food Light" will meet players in the fourth quarter of this year.
Xiang Pengyu
"Enterprises represented by Unity, relying on the irreversible trend of 3D rendering gradually replacing offline rendering, have ushered in a broad imagination space and market prospects. Xiang Pengyu, Publishing Director of Unity China, said that Unity China will serve developers throughout the life cycle of games this year, and can provide professional and fast solutions for the multi-terminal conversion of domestic chips, operating systems and games.
ZHANG Yan
"Through VR, AR, MR, 3D holographic projection, motion capture and other technical means, a multi-sensory, high-participation, and highly interactive experience environment is built, so that users can obtain a deep sense of immersion in vision, hearing, touch and other senses, and realize the new technology of real-time interaction with the virtual world, which is immersive interactive technology. Zhang Yan, director of GAMEPOCH, said that Xingyou Ji has created a digital and intelligent sports cloud community that combines 5G cloud gaming and mocopi motion capture technology, which will bring players a smoother, more personalized, more realistic and diversified game experience.
In this sub-venue event, Migu Company brought a wonderful immersive interactive journey to the public, showing the industry many new digital and intelligent content, new gameplay, and new scenes. In the future, China Mobile Migu will work together with all sectors of the industry to continue to rely on technological innovation to deepen the content of puzzle and healthy games, build a green and healthy positive energy game ecology, empower more scenarios and fields, jointly create a higher quality digital entertainment life, and write a new chapter in the transformation and upgrading of digital intelligence.
Modern Express/Modern + Reporter Ge Xiaolin, Chen Yunlong/Text, Gu Wei, Liu Chang, Zou Jiacheng/Photo
(Some photos provided by the organizer)