The 24-hour bookstore "lights up" for night reading, the night theater is "planted" by young people, the "city that never sleeps" shuttles through the sound of oars and lights, and the "cultural night market" continues to heat up...... On the evening of April 26, the 2024 Nanjing Night Cultural Tourism Consumption Promotion and Jianye District "Performing Arts Wonderful Ye" activity of "Flowers in Nanjing and Night Park in Jinling" was officially launched. The event was co-sponsored by the Nanjing Municipal Bureau of Culture and Tourism, the Nanjing Municipal Bureau of Commerce, and the People's Government of Jianye District, Nanjing.
Night food, night performances, night exhibitions...... The special scene highlights the new charm of Jinling at night
In Nanjing, more and more nighttime cultural and tourism consumption spaces covering the scenes of "night food, night performances, night exhibitions, night tours, night markets, night entertainment, night reading, and night stays" have been expanded through innovation and upgrading of product supply and extension of business hours, so as to vigorously improve the convenience of night cultural tourism consumption and actively create a night consumption atmosphere.
This event released the special scene of "Night Park Jinling". Citizens and tourists can taste special food at street stalls and feel the fireworks of "night food"; watch operas at Nanjing Poly Grand Theater and Jiangsu Grand Theater, and feel the good performances of "night performances"; go to Deji Art Museum to experience the collision of fashion and art, experience ancient scientific research at Nanjing China Imperial Examination Museum, and feel the colorful "night exhibition"; go to Yezhan Garden to taste the song "Jinling Dream", take the "Legend of the Yangtze River" cruise ship to see the charming riverside scenery, and feel the "night tour" Go to the cultural and creative markets in the streets and alleys to buy trendy gifts and feel the excitement of the "night market"; go to the Daoxiang Performing Arts Center to listen to a small concert and feel the vitality of "night entertainment"; immerse yourself in the reading spaces such as Jinchuang Book City and Sanyu Book Society, feel the bookish fragrance of "night reading", and live in the Xiangtang Suli B&B full of gardenia flowers, and feel the tranquility and comfort of "night stay".
Literature and art are intertwined with fireworks, enriching the new experience of "Night Park Jinling".
In recent years, Nanjing has built 3 national-level night-time cultural and tourism consumption clusters, 5 provincial-level night-time cultural and tourism consumption clusters, and 27 municipal-level night-time cultural and tourism consumption clusters by improving facilities, mining resources, enriching business formats, telling good stories, and strengthening operations, ranking first in the province and in the forefront of the country.
Immersive performances, street art performances...... These nighttime cultural and tourism consumption clusters actively create characteristic nighttime consumption activities, and launch a variety of distinctive nighttime cultural and tourism consumption experience products to further stimulate the endogenous power of the nighttime cultural tourism market.
At the event site, 18 nighttime cultural tourism consumption clusters released key activities. The Xinanli Historical and Cultural Leisure District held the "More than Coffee" cultural festival through coffee markets, revival book markets, music parties, and open-air movies, and the lakeside song party held in Baijiahu 1912 to let people find happy dopamine in singing...... The event lasted from the end of April to the middle of June, creating a strong atmosphere of literature and culture, and also lighting up the "night scenery" of Nanjing.
Representatives from Nanjing Tourism Group, Mendong Historical and Cultural District, and Xicheng Yeweiyang shared their successful experience in operating a nighttime consumption cluster. Nowadays, as more and more night-time cultural and tourism consumption clusters "Night Pearl" are "lit up" in Nanjing, a night-time cultural tourism consumption system with more reasonable layout, more perfect functions and richer business formats is accelerating its formation.
Watching scenery during the day and watching dramas at night opens the "night prime time" of cultural tourism consumption
In recent years, Jianye District has continuously enriched the new business forms of culture, tourism and sports, promoted the integration and mutual promotion of culture, tourism and urban life, riverside style, digital economy, and all-for-one tourism, and actively explored the "Jianye sample" of high-quality development of culture, tourism and sports, and achieved preliminary practical results.
In the following May, there will be one performance after another in Nanjing, which is worth looking forward to. The Dance Troupe of the China Opera and Dance Theater will present "Dancing in Spring", and piano masters from France and Spain will perform solo recitals...... At the event site, Jianye District released the "Wonderful Performing Arts" activity, so that "watching the scenery during the day and watching the drama at night" and "following the performance in Jianye" have become a new trend of cultural tourism consumption in Nanjing.
The Modern Express reporter learned that the launching ceremony will open the "night golden file" of Nanjing citizens' cultural and tourism consumption this year, promote new consumption and new experience with new supply and new formats, inject more cultural power into commercial consumption, and open a new journey for Nanjing to further promote the integration of culture, business, tourism and sports.
Modern Express/Modern + reporter Pei Shiyu/Wen Photo courtesy of the organizer