Text: Xiaoxin, who is full of vitality
Editor|Uncle Wang of the Dump Garden
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Preface
On April 22, 2024, at Nezha Automobile's 2024 Spring Conference, Daniel Zhang, co-founder and CEO of Nezha Automobile, announced that he would give Zhou Hongyi, founder of 360 Group, a "family bucket" of Nezha Automobile, including all existing and future models.
In addition, Zhou Hongyi was invited to be the head of the Nezha Automobile Product Experience Group.
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The video comes from the release of the car V
Previously, Zhou Hongyi announced the sale of his luxury car Maybach, and said that it was difficult to choose between Huawei's Yu Chengdong and NIO's Li Bin's cars.
Image source network
In addition, Xpeng Motors has also said that their models have been delivered to the downstairs of Zhou Hongyi's company.
Image source network
At the press conference, Daniel Zhang introduced in detail the characteristics of Nezha L, which is an intelligent super range extender SUV positioned for family use, with a pure electric range of more than 300 kilometers and a comprehensive range of 1,300 kilometers.
Nezha CEO Daniel Zhang
The launch of new vehicles and the development of a high-end market strategy are aimed at capturing a younger and high-tech consumer base.
Zhou's extensive influence in the technology and Internet fields is seen as an effective way to enhance Nezha's visibility and attractiveness in the fiercely competitive new energy vehicle market.
Zhou Hongyi
Some industry experts believe that by incorporating well-known entrepreneurs into the brand communication strategy, Nezha Automobile can not only increase its market share, but also shape its brand image and enhance consumers' trust and interest in its products through this unique marketing strategy.
Image source network
How the press conference and its announced strategy will affect Nezha Automobile's market performance still needs further feedback from the market and consumers.
As soon as the topic was posted on the Internet, the comment area instantly exploded! Tens of thousands of comments flocked in.
Some of these netizens' comments are even more exciting, let's take a look.
Zhou Hongyi's expression seems to have a story
Netizen: Lao Zhou was the shareholder of Nezha before
What else did Zhou Hongyi invest in later
Netizen: There is a lot of investment in the back, but Lao Zhou's 360 still has an advantage
Is this a satire of the "360 Family Bucket"?
Netizen: I don't know if I'm thinking too much, how do I feel that there is a trace of yin and yang
Zhou Hongyi: Use my money, in your name, to give me things, and make requests for me?
Netizen: Mr. Zhou staged a wave of eye killing
Niu, this Daniel Zhang is a talent
Netizen: I appreciate Daniel Zhang, this is the spirit of Nezha
Personal opinion
Daniel Zhang's announcement of a gift to Zhou Hongyi Nezha Auto Family Bucket can be seen as an interesting interaction between a marketing strategy and a personal brand.
Zhou Hongyi, a heavyweight in the field of Internet security, has undoubtedly made him a hot figure in the automotive world by selling his luxury car Maybach and discussing Huawei and NIO in public, as well as the news that Xpeng Motors sent cars to the downstairs of his company.
First of all, Zhou Hongyi is regarded as a potential brand spokesperson, and Nezha Automobile is actually using Zhou Hongyi's public influence to enhance brand recognition by giving away family buckets.
It's not just a matter of giving him a few cars, it's also a hope that his social status and influence in the tech world will increase the appeal of Nezha cars in the hearts of potential car buyers.
Netizens have different opinions on this, some feel that this is an innovative marketing technique that can attract widespread attention;
Others see this as just another PR hype, trying to cover up the possible shortcomings of the product itself through high-profile actions.
Some people also joked that Zhou Hongyi's garage may be turned into a small exhibition hall for new energy vehicles, and each car can be test-driven, which is really envious of others.
From a humorous point of view, this behavior is also like saying, "Look, in the world of tech bigwigs, even cars can be updated like software!"
Or like Zhou Hongyi "trying" among major car brands to see whose dishes are more in line with his taste.
In any case, this incident has undoubtedly added a lot of topicality to Nezha Automobile, and Zhou Hongyi's influence has also brought wider attention to the brand.
In the future, whether Nezha Automobile can use this to increase sales or brand loyalty still needs to be tested by the market. In short, this "family bucket" marketing may not only bring new toys to Zhou Hongyi, but also may bring a new customer base to Nezha Automobile.
What do you think of the incident of "Daniel Zhang announced the gift of Zhou Hongyi Nezha car family bucket", welcome to leave a message in the comment area!
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