Preamble:
With the continuous development of science and technology, intelligence has become a trend in the current society, and driven by this trend, smart home, smart travel, etc. have also become one of the popular directions, and in terms of smart travel, family smart SUV is highly sought after, because it can not only meet the needs of family travel, but also bring more convenience to the family, and recently, Nezha Automobile has released a new family intelligent super extended range SUV - Nezha L, and once this car was released, it was well received by the majority of consumers, so what kind of charm does Nezha L have? Let's find out together.
1. Nezha Automobile released the Nezha L, which is positioned as a family intelligent super extended range SUV
With the continuous progress of society, people's living standards are also constantly improving, travel is no longer a simple choice of transportation, more people began to pay attention to the comfort and convenience of travel, and driven by this demand, SUV models have gradually emerged, becoming a hot spot in the market now, and among the many SUV models, family smart SUV is especially sought after by consumers, because it can not only meet the needs of family travel, but also bring more convenience to family travel.
Recently, Nezha Automobile has released a new family intelligent super extended range SUV - Nezha L, the release of this car has undoubtedly brought a fresh wind to the entire automobile market, because it has not only done enough homework on the exterior design, but also has a very good performance in intelligent configuration and endurance, which can be said to be a very competitive model.
It is understood that Nezha L has a total of four extended-range versions for consumers to choose from, with a price range of 129,900 yuan - 159,900 yuan, and in terms of battery life, it uses BYD's latest Blade Battery™ Chip, the endurance is very good, the longest range can reach 600km under NEDC working conditions, and in terms of exterior design, Nezha L continues the consistent family design language of Nezha Automobile, the front face adopts a closed grille, and adopts a hidden headlight group design, the overall visual effect is very sharp.
In addition, in terms of interior, Nezha L also has a very good performance, it is equipped with a 12.3-inch full LCD instrument panel and a 12.3-inch central control touch screen, the overall sense of science and technology is very strong, and it also has L2 level automatic driving assistance function, which can bring more convenience to the driver in daily driving, it can be said that it is a model worth looking forward to.
Second, Zhou Hongyi expressed his appreciation for the speech of Daniel Zhang, CEO of Nezha Automobile
For a good product, in addition to the product itself needs to have a very good performance, enterprises also need to have a very unique way when promoting products, only in this way, can better attract the attention of consumers, and at the Nezha Automobile release Nezha L press conference, CEO Daniel Zhang's wonderful speech undoubtedly added a lot of glory to the entire press conference, he can not only interpret the design concept and product highlights of the whole vehicle in depth, but also from the perspective of consumer concern, tell everyone about the star scene and product details, so that the media and consumers present have benefited a lot。
After the entire press conference, Zhou Hongyi, chairman of 360 Group, praised Daniel Zhang's speech and said that he played at a super level when talking about products, such a high evaluation undoubtedly added a lot of confidence to Daniel Zhang, and also made more people have a strong interest in Nezha L.
Not only that, Zhou Hongyi also specifically mentioned Lei Jun's way of talking about products, he believes that Daniel Zhang has done a very good job when talking about products, but you can learn from Lei Jun's way, by telling the story and details behind the product, to trigger more discussion and resonance, it can be said that Daniel Zhang has taught a very profound product publicity lesson, I believe that in the future work, Daniel Zhang can better integrate these suggestions into the work, bringing greater help to the promotion and publicity of Nezha L.
Third, family smart SUVs have become popular, and companies need to pay more attention to the details and emotional resonance of product narration
Through Zhou Hongyi's praise of Daniel Zhang's speech, and in the process of liking, Lei Jun was also specifically mentioned, it can be seen that in today's market competition, when enterprises promote and publicize products, it is no longer as simple as simply stacking up product parameters, but need to start from the perspective of consumer care, use more vivid and vivid language to tell everyone about the star scenes and details of the product, only in this way can we better attract the attention of consumers, let consumers have emotional resonance, so as to have a strong interest in products。
In today's market, consumers' choice of products is no longer just about function and performance, but also has very high requirements for the appearance, details and use experience of the product, which can be said to be very picky, therefore, when promoting products, companies need to pay more attention to user experience and emotional resonance, only in this way can they better impress the hearts of consumers, so that they can't help but like this product, and even are willing to pay for it.
Today's consumers in the choice of products, but also more like the story of the product, they hope to understand the original design intention and brand culture of the product through the story behind the product, therefore, in the promotion of the product, enterprises can tell the story behind the product and the characteristic details, to arouse the resonance of consumers, so that they can understand and like the product more deeply, it can be said that it is a new publicity idea, that is, emotional marketing.
Through Zhou Hongyi's words, I believe that it can give some inspiration to the current enterprises, whether it is Nezha Automobile or other enterprises, in the future product publicity and promotion, you can pay more attention to the details and emotional resonance of the product, dig out the story behind the product, and tell the product in a vivid and interesting way, I believe that it can attract more consumers' attention and bring more opportunities for the development of the enterprise.
Epilogue:
With the release of Nezha L, the family smart SUV has once again become a hot topic for everyone, and in the whole release process, Zhou Hongyi praised Daniel Zhang's speech and gave very pertinent suggestions, which can be said to point out a new direction for the development of the entire automobile market, and also put forward new requirements for the current enterprises in product promotion.
I believe that in the near future, as more and more companies join the research and development of smart home and smart travel, there will be more and more good products in everyone's life, and I hope that these companies can get some inspiration from Zhou Hongyi's suggestion to bring new ideas for product promotion and publicity, so that consumers can see more interesting products, and can also better understand the stories behind these products, and add a better life to their lives.