The sky in the northwest of Zhi, thick smoke billowed out. Ladies and gentlemen, tonight let's talk about the turn of the curtain on a new round of "car company drama" - right and wrong, confrontation, marketing, this is the main theme of the current intelligent automobile circle.
Huawei and Xiaomi, the two major new forces in car manufacturing, round after round of topic manufacturing and traffic collisions, tsk, they are really more acting than actors. Yes, today let's take a good look at the analysis, this ball is kicked around, who is the winner, and who is being kicked.
First of all, this traffic effect is not a wonderful picture that can be drawn in just two days. In the past marketing dramas, they can't spare the pair of behind-the-scenes operators, sowing discord and fueling the fire, hey, they are the directors and screenwriters of this focus battle.
On the surface, the movement is very loud, you come and go, what about behind the scenes? But they are all full of tacit understanding, you sing and we appear, and a good show and a good show will follow. To put it bluntly, isn't this toss just for the word "traffic"? The problem is that this dynamic toss that subverts the automobile marketing model can be very big.
The giants of the car industry are competing with each other, and the drama is linked one by one, and the audience is like watching a big show. What is Huawei's idea to "cut off" the Xiaomi SU7? Obviously, it is not just to attract attention.
Throw a big move first, occupy the commanding heights of the market, stuff a time bomb, and wait for Xiaomi's supporters to jump and shout. Hey, hey, this is stirring up, I have to say, high, really high!
Let's go back to this car company tearing war. No matter who is right or wrong, this wave of operations is undoubtedly full of heat, traffic soars, and attention is off the charts. Behind this traffic, what is hidden is the gradual growth of consumers' stickiness and willingness to spend.
On the one hand, there is a fierce "confrontation of public opinion", and on the other hand, there is a rising "market heat". Tearing back and forth, consumers began to watch, and were even willing to pay out of their pockets. Have you been fooled? Ha, it's just another "consumption fulcrum".
This is the new marketing strategy of the two. During this period, Xiaomi calmly coped with the challenges of the delivery cycle, while Huawei played the card of price advantage, but inadvertently thawed the market's pre-order demand.
In the words of the common people, this is to "squeeze toothpaste" with each other, and the more fiercely you squeeze it, the more toothpaste you squeeze. As for those rules, if they really violate the relevant regulations, then there is a court of law. Otherwise, all this is just an open game in the industry.
At the end of the day, from a marketing point of view, all these brilliant tactics are just part of the business war. Although consumers are emotional, through the noisy marketing fog, in the long run, the strength and quality of the product itself is king.
In the end, those market shares, discount promotions, and even more lively marketing methods are not as real and credible as a fist and kick strength contest.
Ladies and gentlemen, that's all for tonight. Remember, the wheels are rolling, and marketing is like a play, all relying on acting. This big drama in the market has not yet ended.
However, don't forget, no matter which car company occupies the C position, those small brands that work hard are really the most hurt in this traffic torrent.