Title: Changing the Automobile Market: The Struggle Between Traditional Luxury Brands and New Forces
With the rapid development of technology, the automotive industry has also ushered in unprecedented changes. Traditional luxury brands such as BMW, Mercedes-Benz and Audi (BBA) seem to be being challenged by new brands in the market. Recently, Sun Shaojun pointed out that there are no orders for BMW X5 in most areas, and the production capacity of the M9 has risen. This can't help but make us think about the future development of the automotive market.
For many consumers, buying a luxury brand car is a status symbol, even if it is expensive, they will choose to buy it. Sun Shaojun also said that he knows that intelligence and some aspects at the same price are definitely inferior to the new domestic forces, but he still feels that he needs to own a luxury brand car first, even if he drives it for a year or two and then changes to a new force or a second car to buy a new force. This kind of thinking seems to many people to be quite normal.
However, with the rise of new domestic brands, consumers' choice of cars has also changed. During the May Day period, major domestic new power brands in the mall exhibited their own models, and Sun Shaojun also test-drove cars from brands such as Weilai, Ideal, Zhiji, AVATAR, and Xiaomi. He said with emotion that the development of these intelligent interactions is too good, and after the test drive, when you return to your traditional car company's car, you will feel that the car with intelligent interaction is alive, or like a smartphone, which makes people feel very active; The traditional car machine feels cold, and there is basically no interaction when you get into the car except for playing music.
Despite this, Sun Shaojun also mentioned a shortcoming of the new power brand, that is, the interior leather is average. This shows that although the new power brands have advantages in intelligent interaction, they still need to improve in interior design and material selection.
Netizens hotly discussed:
Some netizens believe that with the advancement of science and technology, new power brands do have great advantages in intelligent interaction, but traditional luxury brands still have certain advantages in terms of quality and brand influence.
Some netizens feel that the emergence of new power brands has provided consumers with more choices, and traditional luxury brands also need to innovate and reform to adapt to market changes.
Some netizens said that although the new power brand has advantages in intelligent interaction, it still needs to be improved in terms of battery life and charging speed.
In the author's opinion, the transformation of the automobile market is an inevitable trend. The rise of new brands has given consumers more choices, and has also promoted innovation and reform of traditional luxury brands. In the future, the automotive market will be more diversified, and consumers can choose the model that suits them according to their needs and preferences. For car companies, only by constantly innovating and improving their own strength can they remain invincible in the fierce market competition.
In this era of change, the development of the automotive market is full of infinite possibilities. Whether it is a traditional luxury brand or a new power brand, it needs to keep up with the pace of the times and continuously improve its product strength and services to meet the growing needs of consumers. And for consumers, this is also a new opportunity for them to enjoy more high-quality, intelligent and environmentally friendly automotive products. Let's look forward to the future of the automotive market and witness the beauty brought by this change.