In recent years, independent brands have taken the lead in major market segments such as sedans and SUVs by virtue of their leadership in electrification and intelligence, but in China's high-end luxury MPV market, the protagonist has always been firmly occupied by the Japanese, especially the Lexus LM has long dominated the luxury MPV, and now ZEEKR is also challenging the Japanese high-end luxury MPV with the extremely luxurious 009.
A few days ago, the ZEEKR 009 Glorious Edition was launched, priced at 789,000 yuan, and the new car only provides an exclusive body and interior color. For the old owners of ZEEKR who purchased the 009 glorious version, ZEEKR gave 50,000 yuan of preferential rights and interests for additional purchases; at the same time, the ZEEKR ZAD high-end intelligent driving system is free to use for life, and the first owner can enjoy the peace of mind escort plan for life.
Full of luxury
As a new model, ZEEKR 009 Brilliance still continues the design of the current model in terms of exterior design. The aggressive, large, closed grille at the front is clearly visible and has been hand-polished for 30 hours, the same process used in the Rolls-Royce grille. The daytime running lights adopt the design concept of "Traces of Light", with 32 built-in independent light-emitting light clusters, which looks very technological.
To reflect the sense of luxury, ZEEKR 009 Radiance features exclusive 20-inch floating wheels, each of which needs to be hand-polished for 20 hours to create a unique luxury atmosphere. In terms of body size, the length, width and height of the new car are 5217*2024*1812mm, and the wheelbase is 3205mm, which is slightly improved in terms of vehicle length data compared with the ordinary version of the model.
The interior is the key performance of the brilliance of ZEEKR 009, first of all, in the spacious space of the large four-seat layout, the cockpit and the passenger compartment are isolated by a luxury curtain wall-style audio-visual entertainment system, and the size goes to an astonishing 45 inches. The resolution of this large color TV goes to3840 X 2160,The display ratio is16:9,After it is turned on,The picture is locked as32Inch center display,It is more suitable for different sitting postures to watch movies。
In terms of intelligence, ZEEKR 009 Guanghui has dual 8295 intelligent cockpit computing chips, which provide independent computing power support for the front and rear cabins, regardless of the response speed of the cockpit system, graphics and video processing capabilities, or AI large model calculation, which are at the high level of the current industry. Equipped with the latest generation of "ZEEKR OS 6.0" operating system, it supports up to 64 apps to stay in the background.
The new car cancels the third row, retains two independent seats, forms an executive-level rear row, and adds partitions and a large-screen entertainment system to create an exclusive entertainment space for rear passengers. The seats have been upgraded to be wider, equipped with electric adjustment, ventilation and heating, massage and other functions, as well as headrest audio, which shows the dignity.
At the same time, ZEEKR 009 Brilliance creates a private space with physical isolation and intelligent linkage, equipped with a "private smart curtain wall" partition, a lifting atomization window, an intelligent lifting camera, and a double-layer electronic safe. In addition, it also pioneered the "privacy mode" and "non-incognito mode", which can be used to protect consumer privacy in an all-round way.
Can it be tough on Japanese luxury MPVs?
In terms of power and endurance, ZEEKR 009 Guanghui is equipped with a high-performance four-wheel drive system, with a peak power of 580 kilowatts, a maximum horsepower of 788 horsepower, and a 000 acceleration time of only 3.9 seconds, making it the fastest MPV in the world. In addition, the ZEEKR 009 Glorious Edition full-stack 800V architecture is equipped with CATL 108 degree 5C Kirin battery, with a maximum CLTC 702kM battery life, and can be charged from 10% to 80% in 11.5 minutes, making it the world's fastest mass-produced pure electric vehicle.
In terms of comfort, ZEEKR 009 Brilliance is equipped with the latest technology of ZEEKR control - ZEEKR magic carpet double-chamber air suspension, on the basis of the active suspension composed of CCD electromagnetic vibration damping and dual-cavity air suspension, the intelligent magic carpet function is added, the vehicle chassis domain and the intelligent driving domain are connected, and the on-board active perception system is used, as well as the perception and decision-making algorithm, the obstacles are intelligently identified, and the millisecond adjustment of suspension software and hardness is realized, becoming the world's fastest four-seat MPV with chassis response, and the ultimate comfort is not inferior to the million-level ultra-luxury car.
At the same time, ZEEKR 009 Brilliant Seat is the only ergonomic car seat in the world that provides 12-zone support. A total of 11 layers of seat structure from the inside to the outside, and 20mm dream rebound sponge, further filter road vibration. Each seat has 24-way adjustment, so you can find the most comfortable angle for any body type. At the same time, it also provides the world's largest number of massage treatments, the industry's largest heating area of hot stone SPA, and ZEEKR's original music therapy SPA, which users can choose freely to relieve fatigue and anxiety at any time.
ZEEKR CEO An Conghui said that the ZEEKR 009 Glorious Edition has reached the world's top level in terms of appearance, luxury, safety, intelligence and other aspects, which can be called the Rolls-Royce of MPV.
Compared with the imported Lexus LM, its four-seater version costs as much as 1.55 million yuan, of course, not counting the price increase. In addition to the price is ahead of ZEEKR 009 Guanghui, the rest of the product power, design and configuration are ZEEKR 009 Guanghui.
At the press conference, ZEEKR announced that ZEEKR 009 will become the champion of MPV sales in all categories with 500,000 yuan in 2023. As of April 14, 2024, ZEEKR has delivered more than 37,000 units, becoming the sales champion of China's high-end pure electric brands this year.
The glorious debut of ZEEKR 009 not only added new vitality and charm to ZEEKR's four-seat PPV product line, but also set off a storm in the ultra-luxury pure electric MPV market. With its excellent performance, exquisite craftsmanship and leading technology, it is a tough Japanese brand, showing the strong strength of domestic electric vehicles, and at the same time, it will also attract the attention of more high-end users, and the brand power of ZEEKR will also reach a higher level.