"Dark clouds obstruct the dawn window, and the rain rushes to the spring", today's TV industry is like a rainstorm approaching, facing drastic industrial adjustment and changes. The high popularity and development of mobile Internet technology has prompted the emergence of a large number of consumer electronic products, and people's time has been greatly divided by mobile phones, portable intelligent audio-visual equipment and other supplies.
With the increase in product variety, people's demand for TV has long changed, and the competition in the TV industry has also changed from a single category to a multi-category competition. Under this trend,The function of TV is diverted,Users have higher requirements,The demand is more diverse,Therefore, the high-end technology of TV products has become inevitable,Mini LEDThe rise of technology out of the circle is a good proof。
Mini LED:电视赛道新主角
According to the data released by Lotu Technology, the global Mini LED TV shipments will reach 4.25 million units in 2023, a year-on-year increase of 24.7%, and the scale is expected to expand to 6.59 million units in 2024 and exceed 10 million units by 2025. Among them, the annual sales of Mini LED TVs in the Chinese market will be 920,000 units in 2023, an increase of more than 140% over 2022, and are expected to reach 1.85 million units in 2024, a year-on-year increase of 101.1%.
Coincidentally, in the 2023 Mini LED retail market ranking released by the authoritative organization Yikang, TCL's market share has exceeded 50%. A number of data show that in the future TV track, Mini LED TV will be"protagonist",And TCL occupies a high ground advantage。
As a giant in this field, TCL not only made a forward-looking strategic layout of Mini LED as early as 2017, but also deeply cultivated image quality-related technologies, increased investment, and spent more than 60 billion yuan on continuous innovation and research and development, and achieved outstanding results. In the past 6 years, TCL has obtained more than 107,000 patents, and is the world's first brand to develop and mass-produce Mini LED TVs.
21day,TCL once again broke through the boundary of picture quality,Bring Q10K Pro、Q10K、T7K and other new products point to the Mini LED TV "arena",Q10K Pro"Double 5000"Peerless picture quality standard has entered the public eye,It also indicates that the peak showdown of high-end display technology has entered a new stage。
The Q10K Pro "Double 5000" has unparalleled image quality, reshaping the industry standard
The so-called "dual 5000" is the brightness peak of 5184-level backlight partition and XDR 5500nits. The new products released by TCL this time, such as Q10K Pro, are called "archival flagships" and "new industry standards", and the gold content mainly comes from these two values. In order to clearly perceive this gold content, we also need to start with the principle of Mini LED technology.
Mini LED technology is essentially an upgrade of LED technology, which uses a smaller diode light source, and the more skilled the technology, the closer it can be to achieve that each pixel can be controlled individually. With the light source, the next step is to test the light control "strength" of the backlight partition (the light-emitting area of the screen).
These areas are controlled by a light control chip with a number of lamp beads. The more lamp beads,The closer to the pixel point by one matching,The more accurate the light control,The clearer the picture quality,TCL Q10K Pro has achieved5184Level backlight partition,This is the peak king in the entire industry。
Speaking of peak brightness, the higher the brightness, the more specific the details of the picture, the clearer the contrast between light and dark, and the stronger the impact of the perception. For example, when a person stands with his back to a bright light, we can often only see the outline but not the person's face because of the light source. But if the peak brightness is high enough, it won't be a problem to see the details of facial expressions.
This is the detailed display brought by precise light control and higher brightness, and the XDR 5500nits peak brightness of the TCL Q10K Pro is believed to be easy to see the details of the highlighted parts of the light curtain even when watching the nuclear explosion scene.
Leap-level leading, global halo control technology greatly improves TCL's product strength
Of course, in addition to the peak strength of "Double 5000", Q10K Pro also applies TCL's self-developed "global halo control technology". This technology starts from chip configuration, algorithm, backlight system, light transmission technology and other aspects, and accurately controls the light in the whole link, improving the image quality by leaps and bounds.
TCL's global halo control technology solution includes six crystal square core II., super-concentrating micro-lens, transient response, two-way 16-bit, macro OD and HVA wide-angle low-reflection screen. Among them, the six-crystal square core II is a 6-core LED chip, with a light-emitting area 6 times larger than the traditional chip, stronger light efficiency, more durable and more energy-saving, and the super-concentrating microlens has 24 lens patents, and the halo control ability is 60% higher than that of the previous generation of optical image microlens, and the picture backlight is more uniform.
Transient response and two-way 16bit are TCL's unique image quality algorithms, and more precise backlight control can make the picture signal respond faster and the image more real and clear. In addition, the HVA wide-angle low-reflection screen can not only ensure a high contrast ratio of 7000:1, but also effectively improve the interference of ambient light on the picture, so that the image quality experience is further upgraded and optimized. It can be said that in terms of improving image quality, TCL can be regarded as "both internal and external".
TCL's Q10K Pro, Q10K, T7K and other new products this time also have humanized interaction design. There is no boot advertisement,0.5SShe smart control desktop of the open application,Let TCL's TV not only have a wide field of vision and immersive giant screen enjoyment,It can be more like a "mobile phone",Smooth and convenient operation、Efficient and comfortable。
After the press conference, the development trend of TCL seems to be clearer. This new product release,It not only highlights the advantages and achievements of TCL technology,It also further expands TCL's product advantages in the Mini LED TV market,A more complete product matrix will inevitably bring stronger market competitiveness,For the follow-up development of TCL,We may be able to have more expectations。
At present, the new generation of display technology represented by Mini LED and Micro LED is developing by leaps and bounds, and China's LED technology innovation brings not only the ultimate audio-visual experience, but also its strong driving force as a new quality productivity. Perhaps in the past high-end display technology competition in the international market, we are more about "learning". But this time, we are no longer "followers" of display technology, we are "leaders" who are setting new milestones.