Recently, a series of anomalies have been detected. Young people's outlook on consumption and employment has indeed begun to change. The first anomaly is the shift in the outlook on consumption. In the past, everyone liked to pursue

Recently, a series of anomalies have been detected. Young people's outlook on consumption and employment has indeed begun to change.

The first anomaly is the shift in the outlook on consumption. In the past, everyone liked to go after big international names. Rather than expensive, everyone prefers the sense of face brought by the brand. But nowadays, more people will choose cost-effective domestic brands. In the words of some people, many big foreign brands are OEM by domestic manufacturers, so why spend a high price to buy a label. Domestic brands are cheap and of good quality, so why not support them?

Perhaps, some people will say that everyone chooses to buy cost-effective domestic products just because they have become poor. However, this is not the case. Like last month, Xiaomi SU7 went on sale, and more than 200,000 cars were bought when they said they would buy it. Like the Huawei Pura 70 that has just been on sale, the price is as high as 10,000, and it was sold out in 1 minute. Therefore, it is not that you don't buy expensive things, but whether the expensive ones are worth it or not, and whether the cost performance is high.

The second anomaly is the change in the outlook on employment. In the past, also because of the problem of face, many young people felt that it was only decent to sit in the office. Now, more and more young people are beginning to realize that there is no such thing as a high or low profession. Both white-collar and blue-collar workers are an integral part of society. Everyone who works hard deserves respect. Even like the group of takeaway brothers, while delivering meals to thousands of households, you can often see the news of them saving people.

It is also under the catalyst of this change in concept that countless young people have begun to take the initiative to "take off their long shirts". According to the "2023 China Blue-Collar Group Employment Report", in the past 10 years, the income of blue-collar workers has doubled, and the gap with white-collar workers is getting smaller and smaller. At present, there are 400 million blue-collar workers in China, with an average salary of more than 6,000 yuan, such as delivery workers, truck drivers and confinement wives, and their incomes are even higher. Especially for delivery workers, they have guaranteed income, more work, and flexible and free time, which are envied by many white-collar workers.

Behind this change, perhaps because young people have experienced more social experience and have a deeper understanding and perception of life. They are more willing to choose a job that suits them according to their interests and abilities, rather than being bound by traditional career concepts.

Today, whether it is the change of young people's consumption outlook or the change of employment outlook, in fact, they are all confirming the same fact. That is, today's Chinese young people have become more pragmatic and confident!