Preface
With the continuous improvement of people's awareness of environmental protection, the new energy vehicle market has gradually become a popular area for major car companies to compete for layout. As the main direction of future automobile development, new energy vehicles can not only effectively reduce the dependence on traditional petroleum resources, but also reduce the pollution caused to the environment, so they are strongly supported by governments.
With the strong support of national policies, the mainland new energy vehicle market has developed rapidly and has become the world's largest new energy vehicle market. According to statistics, in the first half of this year, the production and sales of new energy vehicles in the mainland reached 412,000 and 413,000 respectively, an increase of more than 50% year-on-year, and the total export volume exceeded 200 billion yuan, which can be described as a gratifying report card.
Behind the gratification, there will inevitably be a variety of problems and challenges, such as fierce market competition, high pressure on enterprise development, etc. Even companies that once occupied a place in the field of new energy vehicles may collapse for various reasons, such as Watermar, which has recently attracted much attention.
1. Waterma went bankrupt due to over-reliance on government subsidies
As an enterprise that once occupied a certain market share in the field of power batteries, Waters has always been the object of much attention in the development of the new energy vehicle market. Due to various reasons, Waters finally chose bankruptcy and reorganization, which brought a certain impact to the entire industry.
In fact, the fundamental reason why Waters chose bankruptcy and restructuring is because they are overly dependent on government subsidy policies. In the past period of time, in order to stand out in the fierce market competition, Waters has obtained various subsidies at all costs, and has not really carried out technological innovation and product upgrades, which is undoubtedly digging its own graveyard.
In addition, the fierce competition in the market also put Waters under pressure, coupled with some problems in the capital chain, which eventually led to their bankruptcy. It can be said that the bankruptcy of Waters is like a wake-up call for the entire new energy vehicle industry, making everyone realize that it is not enough to rely on government subsidies, but also need to have real strength and competitiveness.
Second, new energy vehicle enterprises need to establish a sense of social responsibility
From the bankruptcy case of Waterma, it is not difficult to see that as a new energy vehicle company, if you want to gain a foothold in this market, you must have a keen market insight, the ability to continue to innovate, and more importantly, a development vision rooted in China and looking at the world.
In addition, new energy vehicle companies also need to establish a sense of social responsibility, including the protection of the environment, the rights and interests of employees and the interests of consumers, only to truly do this, in order to win the recognition of consumers and the market, in order to establish a real sense of sustainable development of the corporate image.
Of course, it is not an easy thing to establish a sense of social responsibility, and it is necessary for entrepreneurs and employees to have such awareness, and also need to have the strong support of the national government and the whole society to be able to truly achieve this.
Third, enterprises need to increase the education and training of employees
In addition to having a sense of social responsibility, new energy vehicle companies also need to increase the education and training of employees, improve their comprehensive quality and ability to adapt to market changes, so as to better meet the needs of enterprise development and stand out in the fierce market competition.
In the current era of rapid development, technology and the market are constantly changing, if the company's employees do not keep up with such changes, then the development of the enterprise will be affected to a certain extent, or even eliminated.
Therefore, enterprises need to take education and training as an important task to grasp, and constantly improve the technical level and management ability of employees, so that they can be comfortable in the fierce market competition and contribute to the development of the enterprise.
Fourth, strengthen international cooperation to achieve sustainable development
Finally, in order to gain a foothold in the new energy vehicle market, enterprises also need to increase cooperation with international enterprises, learn from the first technology and management, and expand the international market, so as to better enhance their competitiveness and achieve sustainable development.
At present, although the mainland new energy vehicle market is developing rapidly, there is still a certain gap compared with some foreign companies, especially in terms of core technology and brand influence.
Therefore, the mainland's new energy vehicle companies need to have an open mind, bravely go out, and carry out in-depth cooperation with international enterprises, so as to truly achieve their long-term development goals.
Epilogue:
Although the development of the new energy vehicle market is full of opportunities, but also accompanied by a variety of challenges, in the future development process, we believe that only those who really have the strength, vision, and a heart of innovation enterprises, in order to go further, but also believe that with the joint efforts of the whole society, the mainland's new energy vehicle industry will have a brighter development prospects.
At the same time, it is also hoped that more and more people can join in the development of new energy vehicles, whether consumers or ordinary citizens, can make their own contributions to the cause of environmental protection, and jointly create a green and healthy living environment.