Recently, CCTV Finance and Economics, together with the host Sa Beining, came to the Midea air-conditioning headquarters in Foshan City, Guangdong Province, and started a unique "Smart China, Smart Air" factory exploration program. During the two hours of visiting the factory, Sa Beining incarnated as an "explorer" and "searched for treasures" in Midea's air-conditioning Shunde factory and Midea's air-conditioning laboratory. The CCTV lens not only shows the hard-core black technology behind the R&D to production of air conditioners, but also shows the technological innovation and manufacturing strength of Midea air conditioners.
Innovation is the primary driving force for development and the strategic support for building a modern economic system. The 2024 Government Work Report proposes to vigorously promote the construction of a modern industrial system and accelerate the development of new quality productivity. New quality productivity is an advanced form of productivity that meets the development requirements of the digital age and the green era, and scientific and technological innovation has become the core element of the development of new quality productivity. Midea has been working on digital transformation since 2012. In this process, Midea has reconstructed the entire value chain around digitalization, intelligence and greening, realized end-to-end comprehensive collaboration, and provided users with smarter and more intimate products and services.
According to Zhong Zhuwei, general manager of the Shunde factory of the Midea household air conditioning division, today, the Shunde factory of Midea air conditioning has achieved a full range of digital control and automated production, and as one of the eight major manufacturing bases of Midea air conditioning in the world, the Shunde factory has an annual production capacity of up to 1500 sets, and it is also the first factory in the Midea Group to obtain the national green factory certification.
In addition to the highly green, low-carbon and intelligent production process, the hidden technology of Midea air conditioning also leaves a deep impression. Midea Air Conditioner has been researching wind-free technology for many years, and has continuously updated and iterated during the period, from microporous air dispersion to large-capacity wind-free technology, and constantly promoted technological innovation in the industry. In order to keep users away from the trouble of direct blowing, Midea air conditioners are full of ingenuity in the design of the air outlets: the second generation of Fengzun air conditioners have a 180° rotating air outlet design to prevent direct blowing up and down, and the fresh air machine equipped with double through-flow microporous diffuse technology can soften and decompose cold air, while maintaining a gold surface wind speed of 0.3m/s, it also outputs a large amount of cold to protect sensitive family members from direct cold blowing.
Technological innovation makes Midea's air conditioners more "anti-manufacturing", and the air conditioner outdoor unit equipped with refrigerant ring technology can operate stably in extreme environments, escorting the user's comfortable experience all year round. The high-capacity external machine equipped with Midea Jihuang cabinet machine can solve the pain points of users who cannot stabilize cooling and heating in extreme weather as low as -35 °C and as high as 65 °C. Navigator III. The central air conditioner integrates a "multi-system and multi-module centralized control core", and its enthalpy-increasing and strong heat system can operate strongly and stably in the range of -25 °C to 58 °C, fearless of severe cold and heat.
Although the live broadcast duration is limited, this factory visit fully demonstrates Midea's scientific and technological strength and user service concept. As Sa Beining said, "I can feel the beauty in every bit of it, in different details, and constantly optimize the scientific and technological strength."
In fact, Midea has always attached great importance to the power of science and technology, and has invested more than 50 billion yuan in research and development in the past five years, and the number of scientific researchers has exceeded 18,000. Today, Midea Group takes "leading technology" as the core source of enterprise development, continuously optimizes the global R&D system, increases R&D investment, and lays out and invests in new cutting-edge technologies. Now, Midea has established a 2+4+N" global R&D network, with 35 R&D centers around the world, and built a "four-level R&D system" global R&D layout and scientist talent system. Midea has been rooted in core technologies and promoted the high-quality development of the industry, and has been selected as one of the world's top 500 companies for eight consecutive years.
In recent years, Midea Group has continued to focus on "digital beauty", based on this, Midea Air Conditioning has invested 1 billion yuan to build a national-level air conditioning innovation science and technology park around "core technology, high technology, and basic research", and led the air conditioning industry into a high-quality development track driven by science and technology with practical actions. From scientific researchers to supporting laboratories, from theoretical system research to high-end manufacturing capacity forging, Midea Air Conditioning Innovation Science and Technology Park will build a new position for scientific and technological innovation and set a scientific and technological benchmark for a new round of development and transformation of the air conditioning industry.
As a leading enterprise in the industry, Midea empowers the industry to move towards intelligent transformation with its leading scientific and technological strength, creating a more comfortable, healthy and intelligent life experience for consumers. In the future, Midea will continue to increase its investment in digitalization, global breakthroughs and technological leadership, lay out and invest in new cutting-edge technologies, and strive to become a global leader in smart home and an enabler of intelligent manufacturing.