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Wedding culture unlocks the "new way of playing" of cultural tourism, and the immersive experience stirs up the consumer market

author:Xinjiang Net

 Urumqi Evening News (all-media reporter Wang Lina Dili Alam Alimurati reports) played a crisp tambourine, played the melodious Rewafu, and danced the cheerful Messirefu......

Wedding culture unlocks the "new way of playing" of cultural tourism, and the immersive experience stirs up the consumer market

   On May 1st, the Grand Bazaar held the "Grand Bazaar Meet You, Wedding Culture Show" activity. Four kinds of folk wedding scenes, including Chinese and Uygur, have been created, allowing tourists from all over the world to immerse themselves in folk weddings and feel the culture and charm of Xinjiang. The picture shows the groomsmen and bridesmaids dancing happily at a Uyghur wedding. Photo by journalist Mirezat Mutalifu

  In the small courtyard of the Grand Bazaar Pedestrian Street, the wedding of a pair of Uyghur youths is underway, and tourists are instantly attracted by this cheerful and festive atmosphere and stop to watch the ceremony. This is a scene that the reporter saw on the Grand Bazaar pedestrian street on May 1.

Wedding culture unlocks the "new way of playing" of cultural tourism, and the immersive experience stirs up the consumer market

  Reception ceremony for a Uyghur wedding. Photo by journalist Mirezat Mutalifu

  On the same day, as a characteristic cultural and tourism activity of Urumqi City, the "Grand Bazaar Meet You, Wedding Culture Show" was sweetly staged in the Grand Bazaar Pedestrian Street. Four kinds of folk wedding scenes of Han, Uygur, Kazakh, and Tajik have been created in the Naan Courtyard of the Grand Bazaar Pedestrian Street and the Pomegranate Flower Lane of the Grand Bazaar Food Street, allowing tourists to immerse themselves in the folk wedding and the newlyweds' parade with ethnic characteristics, bridal dance, long table feast, collective wedding, Avantichakchak, etc.

  The small wedding performance scene was surrounded by the audience, and the tourists who passed by wanted to find out, some stood on tiptoe, some stretched their necks, some squeezed sideways into the gaps, and some held up their mobile phones to watch the scene through high-angle video shooting.

Wedding culture unlocks the "new way of playing" of cultural tourism, and the immersive experience stirs up the consumer market

  The host of the Uyghur wedding blessed the two couples. Photo by journalist Mirezat Mutalifu

  During the unveiling ceremony, when the groom's mother lifted the bride's veil and revealed her shy face, the audience couldn't help but praise: "The bride is so beautiful." ”

  "This is a piece of salty naan with a very high salinity, and whoever eats more will be in charge in the future. As soon as the host finished speaking, the bride and groom ate the prepared naan almost at the same time, causing everyone to laugh.

  "In real life, our Uyghur weddings are so lively. Reziwangul Reheman, a tourist from Kashgar, said.

Wedding culture unlocks the "new way of playing" of cultural tourism, and the immersive experience stirs up the consumer market

  A child sits on a parent's shoulder and watches a Uyghur wedding. Photo by journalist Mirezat Mutalifu

  Hearing Ziwanguli Rahman's words, Ye Haitao, a tourist from Lanzhou beside him, was very excited. She said that she had heard that the wedding of ethnic minorities in Xinjiang was very lively, and she wanted to have the opportunity to participate in one, but she did not expect to catch up with it during the holiday travel. This immersive experience is unforgettable and especially beautiful.

  The Uyghur wedding show has just ended, and the Chinese wedding show in Pomegranate Lane has begun, and the tourists follow the performance team closely.

Wedding culture unlocks the "new way of playing" of cultural tourism, and the immersive experience stirs up the consumer market

  At a Chinese wedding, the celebrant interacts with a visitor who receives a ball. Photo by journalist Mirezat Mutalifu

  Li Yuanpu from Shenzhen, Guangdong Province, came to Xinjiang more than 10 years ago, got off the train that day, and came to the Grand Bazaar Pedestrian Street at the first stop under the recommendation of a friend. The cheerful and lively Uygur wedding and the solemn and grand Chinese wedding made Li Yuanpu sigh: "Xinjiang is really a good place, where you can feel the breadth and profundity of Chinese culture and strong regional customs. ”

Wedding culture unlocks the "new way of playing" of cultural tourism, and the immersive experience stirs up the consumer market

  Two couples at a Chinese wedding. Photo by journalist Mirezat Mutalifu

  It is reported that during the May Day holiday, there will be an opening ceremony on the Grand Bazaar Pedestrian Street from 11:30 to 12:00, a Chinese wedding performance at the Pomegranate Flower Lane of the Grand Bazaar Food Street, a Uygur wedding performance at 14:00-14:30 on the central stage of the Grand Bazaar Pedestrian Street, a Kazakh wedding performance at 16:00-16:30 on the Pomegranate Lane of the Grand Bazaar Food Street, and a Tajik wedding performance at the center stage of the Grand Bazaar Pedestrian Street from 17:00 to 17:30:00-18:30 The opening ceremony is in front of the Avanti Paradise on the Grand Bazaar Pedestrian Street.

  Reporter's Notes

  Resonance in the culture of "happy events".

  Urumqi Evening News all-media reporter Wang Lina Dili Alam Alimurati

  The four joys of life: a long drought and nectar, meeting old acquaintances in other places, when the gold list is inscribed, and the night of candles in the cave room. During this May Day holiday, as one of the characteristic cultural and tourism activities of Urumqi, the sweet happy event on the Grand Bazaar Pedestrian Street aroused everyone's emotional resonance.

  With strong local customs and colorful festival activities, many traditional folk cultures, including wedding culture, have not only aroused widespread heated discussions and attention in the society, but also bloomed through innovative presentation and diversified communication, attracting more and more young people to participate, and injecting new vitality into the inheritance and development of traditional culture.

Wedding culture unlocks the "new way of playing" of cultural tourism, and the immersive experience stirs up the consumer market

  The bride and wife at a Chinese wedding ceremony are a fertile gift. Photo by journalist Mirezat Mutalifu

  At the interview site, the reporter saw the specific appearance of "people are in good spirits at happy events", whether it is local tourists or foreign tourists, everyone always has a smile on their faces when enjoying the wedding performance, and discusses the differences in the marriage customs and culture of various ethnic groups from time to time.

  An interviewee from Gansu told reporters that she had lived in Urumqi for five years, and when she saw the part of eating naan in the Uyghur wedding performance, she thought that there was a similar link in the wedding she attended every day. A tourist from Sichuan, while watching the performance, started a live video broadcast and shared the cultural and interesting things during the trip through the camera. She said: "When the wedding was live-streamed, the traffic was quite high, and everyone was very interested. ”

  In fact, this is the concrete embodiment of telling the story of Xinjiang that forges the sense of community of the Chinese nation. The Grand Bazaar Pedestrian Street is enriching the spiritual and cultural life of the people of all ethnic groups with multi-level cultural products.

  Zheng Fan, a tourist from Henan, said that when he came to Urumqi for the first time, he prepared a five-day in-depth tour, and that visiting the Grand Bazaar Pedestrian Street on the first day was like turning a book about Xinjiang.

  Yes, now tourists who come to Xinjiang first stop at the Grand Bazaar Pedestrian Street, which has become a window for everyone to understand and explore Xinjiang.

  As Lei Jing, a tourist, said, I like the specialty raisins very much, and the sales staff introduced that the origin is Turpan, so the next stop is to go to Turpan to see.

  In order to allow more tourists to see the inheritance, development, innovation and integration of the excellent cultures of various ethnic groups. At the beginning of this year, Tianshan District integrated and upgraded the resources of the Grand Bazaar Pedestrian Street, in addition to the renovation of hardware facilities such as toilets, a new handicraft workshop street with the style of Laoshan West Lane was built in the Grand Bazaar Food Street, and many well-known brands in Xinjiang such as Xinjiang Girl Chase and Tianshan Snow Lotus were introduced.

  As a window to display the achievements of Xinjiang's cultural tourism, the Grand Bazaar Pedestrian Street is "breaking the circle" through local folk culture, further releasing consumption potential and promoting the vigorous development of local cultural tourism.

  The brand-new Grand Bazaar Pedestrian Street is waiting for you to explore, and the new Xinjiang is waiting for you to perceive!

#乌鲁木齐头条#

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