On April 25, 2024 Beijing International Auto Show, WEY brand New Energy All in Pioneer Intelligent Technology made a shocking appearance at the 18th Beijing International Automobile Exhibition with the Blue Mountain Intelligent Driving Edition, showing people the strength and determination of "Science and Technology Wei for a better life" with a technological feast that brings together intelligent technology and a better life.
At the press conference, the large six-seater comfortable intelligent SUV - Blue Mountain Intelligent Driving Edition ushered in its debut. The Blue Mountain Intelligent Driving Edition is a sincere work created by all the pioneer intelligent technologies of WEY Brand New Energy All in Great Wall Motors, and the intelligent driving and intelligent cabin systems have achieved comprehensive advancement. Mr. Liu Yanzhao, CEO of WEY brand, said: WEY brand new energy will continue to deepen and apply Great Wall Motor's leading intelligent technology, and continue to learn, adjust and optimize users' driving habits and preferences, so that every journey of users will become a part of their better life, so as to make users more satisfied. After the press conference, a communication meeting was held with the media, and the following is the full content of the communication meeting.
WEY brand and Great Wall Motors have accelerated their internationalization in the past two years, and last year WEY brand new energy began to enter the EU market, answering questions about overseas export progress and planning. Liu Yanzhao said that Europe is the earliest target market for WEY brand globalization, and it first landed in Germany. Although the EU now has some restrictions on China's new energy vehicles, it does not prevent us from receiving high praise after the delivery and delivery there. We have a P2+P4 architecture there, as well as Great Wall Motor's forest ecosystem, which can match more suitable technical routes for different target markets.
Our pricing in Europe is in direct competition with the BBA brand, with a price range of 40,000 euros to 60,000 euros, in the sub-brand of Great Wall Motors, WEY brand new energy should be said to be a double pioneer of new energy and intelligent technology, and is positioned as the most high-end technology empowerment brand of the Great Wall internally, so WEY brand goes to the global market, and also represents a new height of GWM technology and product experience. Recently, we have also landed some products in Central Asia, the Middle East has also been there, and then the Blue Mountains and Alpine will also be sent to the world, some time ago the first batch of Alpine exported to Dubai, has been widely praised, and will continue to be exported later.
In response to how WEY brand new energy promotes the overall improvement of the Great Wall brand, Liu Yanzhao said that we have adopted a set of systematic strategies to return to the top of WEY brand new energy. The so-called "back to the top" I just mentioned, in fact, WEY brand new energy has always been at the forefront of the industry in terms of products and technology. Because judging from the situation of this press conference, and a few days ago, Mr. Wei was in the live broadcast city NOA, we showed the underlying support of NOA for the first time, including the Kyushu supercomputing center and end-to-end technical architecture. In terms of new products, we will also accelerate the new Mocha and new latte will also be equipped with Hi4 power system, and will realize the full range of Hi4 technology on the car within the year, fully entering the era of electric four-wheel drive.
With regard to sales channels, we will consider the layout of direct sales channels, which are currently in a complementary state, and direct sales channels not only enhance brand exposure, but also cover markets that cannot be reached by distribution channels, such as emerging markets such as supermarkets. This model will also enable Great Wall Motors to connect terminals and real users more closely, and gain an in-depth understanding of the market and user feedback.
To sum up, our strategy includes the all-round development of products, systems and channels, and through the promotion of these comprehensive technologies, we will further consolidate and enhance the market position of WEY brand new energy.
In response to the label of the theme of this auto show, "Science and Technology Wei Beautiful Life", Liu Yanzhao said that society is developing, technology is progressing, just now I mentioned that in 2024, Great Wall Motors is a transformation of intelligence and technology, all in intelligence, in today's homogenization of new energy products, what can better make users favor, is the user experience.
For example, the integration of hardware, the 8295 chip is not a so-called barrier, as long as the cost is spent, it can be piled up on the car, which is the same as the current smart phone, the smart phone is now spelling the system experience and functions, including taking pictures, etc. At the vehicle level, in fact, in the end, the fight is whether the intelligent experience is considerate enough, whether it is humane enough, and whether I can think about it. Because many times I also receive a lot of voices, such as why the voice is not fluent, why it can't understand me, so our future direction includes the introduction of AI and the introduction of large models, just so that the car can understand you, be more intimate, and be more humane, just like the user's life assistant.
For example, if I say I want to pick up someone at the West Railway Station, then it will understand that I might be talking about Beijing West Railway Station, and if I say I want to go to the airport, it may judge whether you should be located in T3, T2, or Daxing if you pick up someone during this time period, and it will talk to you and communicate with you like a normal person.
In today's homogeneous competition, our intelligent experience also includes NOA, which is a truly high-precision full-scene solution, which can cover various driving scenarios such as highways, urban areas, and townships. You can drive anywhere, and you can stop everywhere!
In short, since it is a "good life of science and technology", we still hope that through this information, users can feel and believe that we are invested in technology, intelligence and technology, and the good life advocated by Wei brand new energy is supported by technology, so we integrate science and technology into the theme. Wei is Wei brand new energy, science and technology Wei a better life.
In view of the significant technical advantages of the Hi4 power architecture, Zhang Botao said that from the perspective of the advanced nature of the Hi4 technology itself, it mainly has the five ultimate characteristics of "extremely strong performance, extremely high efficiency, extremely quiet and comfortable, ultimate four-wheel drive, and extremely intelligent and safe".
The first is extremely strong performance, at present, our Hi4 is divided into two kinds, one has been installed in the Alpine Executive Edition, the Blue Mountain Intelligent Driving Edition on the Hi4 Performance Edition, which is more suitable for medium and large cars, so that the large car can also have first-class power, and the acceleration performance is further improved;
The second is extremely high efficiency, extremely high efficiency refers to fuel economy, due to different gears, the improvement of efficiency optimization, the Blue Mountain intelligent driving version has also been optimized in terms of comprehensive fuel consumption.
The third is extremely intelligent safety, many people understand four-wheel drive, thinking that it refers to good off-road or good passability, but in fact, four-wheel drive, we think that the greater feature is the ultimate safety. In terms of handling, the distribution of four-wheel drive natural front and rear power will be better in terms of performance and stability technology.
In addition, there are two points that are extremely quiet and comfortable and extreme four-wheel drive, which can reduce the engine speed at high speeds, and the engine speed will be reduced when there are more gears, and the NVH will be better! This is the advantage of Hi4.
In view of the product highlights of the Blue Mountain Intelligent Driving Edition, Tan Jian said that the Blue Mountain is a strategic model of the Wei brand, and we have made a lot of improvements to the Intelligent Driving Version, including the following points:
New intelligence, more powerful intelligent cockpit + high-end intelligent assisted driving capabilities. Coffee Pilot Ultra high-end intelligent assisted driving and Coffee OS 3 intelligent space system have made the intelligent performance of Blue Mountain Intelligent Driving Edition reach the first echelon in the industry.
New interior, more luxurious and comfortable. That is, the interior is newly colored, and the interior has been redesigned through the redesign of the shape and material definition of the dashboard, steering wheel, headliner, etc., and the sense of luxury has been enhanced, and the 7L intelligent cooling and heating refrigerator with independent compressor has been added, which can be operated at -6-50°C even after the power is offThe interval is 24 hours insulated, the second row seats are raised by 27mm at the R point, the seat cushion is widened from 528.5mm to 547mm, upgraded to 8-point massage, the backrest ventilation is increased, and the ride comfort is improved.
New power, Hi4 Performance Edition balances performance and performance. The Blue Mountain Intelligent Driving Edition Hi4 adopts a hybrid scheme of hybrid + four-speed + front and rear axle dual motors, taking into account both efficiency and performance, "extremely strong performance, extremely high efficiency, extremely quiet and comfortable, ultimate four-wheel drive, extremely intelligent and safe", and has the best experience in all working conditions.
New appearance, the new color of "Canglang Blue" with a full return rate. We have developed an exclusive color for the Blue Mountain Smart Driving Edition, Canglang Blue, which draws on the cyan color of the giant equatorial waves refracted by the sun, which is the perfect combination of nature and AI technology.
In terms of how to ensure the safety and reliability of NOA technology in various scenarios, so that users can rest assured? Liu Yanzhao said that when I was the person in charge of the tank in the past, when I talked about safety and reliability, I focused on technical redundancy. The technical redundancy allows the tank to go through countless rolls and jumps, and still be safe and able to rush forward.
In the area of intelligent driving, what we insist on is still technical redundancy and backup. Therefore, we have built an industry-leading supercomputing center - Kyushu, and introduced the first integrated intelligent driving model in China - SEE, including radar and corresponding hardware configurations, all with redundancy ideas to ensure safety and reliability.
Our Chairman Wei Jianjun also mentioned during the live broadcast - no safety and no intelligent driving. Without safety as a premise, if you talk about intelligent driving, who can rest assured that they will be handed over to this equipment or this car. We can accumulate basic data through data backhaul and professional data acquisition every year, with a raw data volume of more than 100PB and a cumulative real user driving mileage of more than 200 million kilometers, providing massive data support for model training CASE, which simulates and verifies a large number of dangerous driving scenarios to further improve the efficiency of model iteration. In this process, we will also carry out data desensitization to better protect the privacy of users, and have generated a total of 20PBs of effective data. This is our smart driving safety strategy.
Finally, about the Hi4 power system carrying planning, Liu Yanzhao said that as for the Hi4 back planning, the Wei brand will accelerate into the era of comprehensive electric four-wheel drive, the upcoming Blue Mountain intelligent driving version has been equipped with the Hi4 performance version, the future new latte, new card will also be equipped on the market, please look forward to it!