With the rapid development of AI and Internet of Things technology, the era of the Internet of Everything has arrived, and the wind of intelligence has also blown into the home appliance industry early. In this era full of change and innovation, Oaks air conditioner has successfully broken through with its excellent intelligent manufacturing quality, R&D strength and innovation model, and Oaks II. air conditioning package won the highest honor red top award in China's home appliance industry, and has been certified by the international authority Frost & Sullivan to confirm that it will achieve the world's first sales volume of intelligent voice air conditioner in 2023, and the sales volume and reputation are blooming, proving its leading position in the field of intelligent voice air conditioning.
Leading the new fashion of quality life, Aozhiyin has a new proposition of intelligent manufacturing
According to the data of the "2024-2029 China Air Conditioning Industry In-depth Research and Development Strategy Report" of the China Research Institute of Puhua Industry Research Institute, China's air conditioning and electrical industry has shown a steady growth trend since 2022, with the annual output reaching about 242 million units, a year-on-year increase of 8.59%, and the sales volume is also close behind, about 230 million units, a year-on-year increase of 9.48%, which also means that more companies are competing for this market share. The production and sales rate is as high as 96%, an increase of 0.8 percentage points compared with last year, indicating that the market supply and demand are highly matched, but it also means that the competition is more intense. Because when the market supply and demand are balanced, every small change in market share can trigger a big war.
Looking at the current situation, the current mainland intelligent air conditioning market has formed a pattern of foreign brands, domestic electrical giants and small and medium-sized manufacturers competing on the same stage. Who can stand out and occupy the market, product innovation and intelligence are indispensable. According to the data of Aowei cloud network, the fastest growing intelligent air conditioning function in 2023 is "voice control", and the online sales scale of smart air conditioners with this function will increase by 20.7% compared with 2022. It can be seen that this is more important than the other.
So, in the fierce competition of smart air conditioners, how did the Aozhiyin series break through?
In short, in the pursuit of quality life, various brands are focusing on intelligent technology in subdivided fields, and Oaks can come out on top more because of Oaks' cutting-edge insight into the market. First of all, the appearance of the product is accurate, and the aesthetic point of self-pleasing consumption is long, and secondly, in terms of function, Oaks Aozhiyin air conditioner is not only a traditional air conditioner, but also an intimate life assistant that creates a comfortable home environment and protects the health of the whole family.
After all, air conditioners that can cool and heat are the same, and air conditioners that understand life and communicate like this are one in a million. Close to the user, better understand the user, to create a good product that best meets the needs of users. Not only the product power MAX, but also the emotional value should be full. Aozhiyin has steadily walked out of a unique "differentiated flower road", successfully occupied the highland of the intelligent voice air conditioning market, and also created a more operable space for its continuous profit growth.
Innovation to build the core competitiveness of products, Aozhiyin II to seize the intelligent highland
Since 2014, the concept of smart home has received widespread attention from inside and outside the industry, and air conditioning, as a necessary household appliance for modern families, is expected to be intelligent. However, looking back on the past few years, the early layout of intelligent air conditioners has led to the "unsuccessful climate" due to poor user experience and slow market landing process, which has reduced many smart air conditioners to concepts and "storytelling".
The "2024 Air Conditioning Category Trend Report" points out that the consumption of the new generation of air conditioners shows five major trends: environmental protection and energy saving, function upgrading, comfortable air supply, intelligent technology, and new design. As the flagship product of Oaks, Aozhiyin II series air conditioner has carried out in-depth research and development and innovation in response to these trends, and further expanded the application scenarios of intelligent air conditioners to meet the personalized needs of users for home appliances.
Technology improves the sensory experience and builds a smart home life
In terms of comfortable air supply, the Aozhiyin II series has been upgraded in rapid cooling and heating, and light air. Through the wide-angle and large-volume air volume design, the effect of ultra-far-reaching surging wind is realized. Traditional air conditioners are often limited by the angle of air supply, resulting in obvious local temperature differences in the room. The Aozhiyin II cabinet machine can reach a large air volume of 1400m³/h and a 10m ultra-long air supply function. This air supply design can quickly cover the entire room with cold or warm air, eliminate the dead angle of cold and heat, and bring users a comfortable experience of enjoying the cold and warm of the house, and a comfortable and comfortable comfort zone can be reached everywhere.
In terms of intelligence, the Aozhiyin II series dismantles the fake intelligence needs of smart home appliances that are not intelligent and cannot understand human speech. It uses advanced speech recognition technology, and the upgraded AI noise reduction algorithm further avoids problems such as false wake-up, can more accurately identify and respond to users, and can also understand dialects in seconds, which greatly improves the intelligent communication experience of users in various places and age groups. At the same time, the hang-up machine realizes the voice interaction experience of 1 second understanding, 2 cores, and 5 meters away, and can fuzzily recognize more than 7,000 instructions, so as to understand and respond to the user's intentions and needs faster and more effectively. It also supports offline voice function, which can be controlled by voice without the need for an Internet connection. The cabinet machine has the fastest response time of 0.46 seconds, 360 degrees without dead angle recognition, accurate air supply according to sound source positioning, recognition rate of more than 99.67%, wind with voice easy control, in addition, equipped with a large model of voice Aozhiyin cabinet machine is also a small housekeeper of life, appointment timing, interactive entertainment is correct.
The industry's first extrusion process, ingenuity to create environmental protection and light luxury aesthetics
In terms of new design, it can be described as stunning at a glance, and it is completely long in the aesthetic point of face control. The Aozhiyin II series adopts the aesthetic design of light luxury diamonds, invites the famous industrial design masters of the Japanese Research Institute to carry out the exterior design, and combines the pure "point, line and surface" elements with smooth U-shaped curves to build a "new Bauhaus" modern minimalist aesthetics. The fuselage created by the five-fold process is not only beautiful and generous, but also highlights the quality of the product. For the first time in the industry, the extrusion process was applied, and the first two-color co-plastic healthy and environmentally friendly material was created, which was more corrosion-resistant, easier to clean and not fade. The panel is cut with a diamond texture, showing a brilliant and delicate texture, whether it is from the color matching of high-grade Morandi gold, or the subtleties of the 3D micro-carved gradient classical rhombic pattern decoration, or the three-dimensional intaglio font of the end cover, you can see the delicate and ingenious visual aesthetics.
In response to the trend of environmental protection and energy saving, the Aozhiyin II series actively practices low-carbon innovation, which is also to meet consumers' pursuit of energy conservation and healthy life. A new level of energy efficiency, the choice of home energy saving, saving electricity and comfort. The fifth-generation automatic washing technology is adopted, which effectively reduces energy consumption and improves the sterilization rate. The new six-step washing can remove influenza virus, hand, foot and mouth virus, E. coli and Staphylococcus aureus with a sterilization rate of 99.9%, which not only helps to reduce environmental pollution and promote green production, but also provides consumers with a healthier and more comfortable indoor environment, and ensures the freshness and purity of the air outlet, and deeply cares for the respiratory health of the whole family.
Oaks' road to differentiation pays equal attention to intelligent manufacturing, quality and R&D
First, intelligent and intelligent manufacturing is leading. With a 30-year brand history, Oaks keeps up with the pace of the times and actively promotes the digital transformation of factories. In terms of smart factories, Oaks realizes supply chain cost reduction, improves production efficiency, and ensures high quality and fast delivery of products through digital smart factories. Through the introduction of advanced automation equipment, intelligent production lines and Internet of Things technology, Oaks has realized the visualization and controllability of the production process. This not only improves the reliability of the product, but also reduces the production cost, which provides strong support for the competition of Aozhiyin intelligent voice air conditioner in the global market. The application of automated inspection technology has also greatly improved production efficiency and quality stability. For example, in key production links such as welding, Oaks has also adopted full automation to achieve precise control of welding quality. In addition, the smart factory also has flexible production capacity, which can quickly adjust the production plan according to market demand to meet the individual needs of consumers.
Second, quality is king. Oaks always adheres to high standards and strict requirements in terms of quality. The perfect quality control system is strictly controlled from raw material procurement to every link in the production process, and reliable experiments, high and low temperature experiments are carried out before listing to ensure that each air conditioner reaches the best quality. It is with this persistent pursuit of quality excellence that Aozhiyin intelligent voice air conditioner has won wide acclaim in the market, and consumers' reputation for its high quality and high performance has further promoted the increase in sales.
The third is leading research and development. The success of Aozhiyin in the field of intelligent voice air conditioning is inseparable from its deep accumulation in research and development. Gain insight into the trend of AI intelligence and actively innovate. Cooperate with the head voice intelligent chip manufacturers to iteratively upgrade the voice large model function, so that the Aozhiyin intelligent voice air conditioner has reached the industry-leading level in speech recognition and semantic understanding. Significant progress has been made in terms of user experience, and it is true that voice intelligent control and warm and cold friends.
In addition, Oaks actively applies for patents to protect innovations. Up to now, 37 air-conditioning patent technologies have been applied for around Aozhiyin intelligent voice air conditioner, which not only brings economic benefits to the company, but also further consolidates its leading position in the industry.
It is by virtue of its outstanding performance in intelligent manufacturing, quality and R&D that Oaks Aozhiyin has successfully broken through and achieved rapid growth in sales and market share, and more than 3 million units have been rolled off the assembly line. According to the statistics of Frost & Sullivan, a global authoritative organization, the Aozhiyin series has won the certification of the world's No. 1 sales volume of smart voice air conditioners for two consecutive years from 2022 to 2023.
Innovative marketing and high-quality service demonstrate brand quality and sincerity
In addition to the differentiated selling points of the product itself, Oaks also makes efforts in marketing and after-sales to provide consumers with better shopping protection. In terms of after-sales service, first of all, there is a perfect after-sales service system to provide consumers with timely and professional technical support and maintenance services. Secondly, we will continue to optimize the after-sales process, improve the service quality, and actively respond to the trade-in policy, 365 days only for replacement without repair, etc., so that consumers can feel the care and intimacy of the brand while enjoying the product. This all-round service guarantee has made consumers more trusted in the Oaks brand, which has further promoted the growth of sales.
At the same time, Oaks attaches great importance to the emotional connection with Generation Z consumers, and conducts in-depth interaction with consumers through online and offline diversified marketing activities, breaking through the wall, and using more novel and creative expressions to communicate with brands and generate emotional resonance. It has also further enhanced the brand awareness and reputation, and also laid a solid foundation for its sustainable development in the future smart home market.
Next, Aozhiyin will further demonstrate its excellent product strength to the industry and consumers through live broadcast online. Present the multi-dimensional aspects that understand life, love health, and are more intelligent to consumers in the whole domain.
After 30 years of deep cultivation, intelligent manufacturing and quality have created a brilliant future
With 30 years of deep cultivation in the air conditioning track, Oaks has successfully stood out in the smart home market through the road of differentiation and innovation with intelligent manufacturing, quality and R&D as the cornerstone. Through the implementation of continuous innovation and differentiation strategies, we have continuously improved the intelligent level of products and user experience, and brought consumers a more convenient, comfortable and environmentally friendly home life. Aozhiyin has demonstrated the scientific and technological charm and humanistic care of modern air conditioning in an all-round way, successfully seized the highland of intelligent voice air conditioning, and become the first choice in the hearts of consumers.
We have reason to believe that in the future development, Aozhiyin will continue to maintain its leading position, inject more vitality and innovation into the air conditioning industry, and create a more comfortable, smarter, greener and healthy life for users.